Problems With Customers Saying Pricing Not Fair

Hello ,

I am facing some problems with my customers, usually I add 30% on the cost of equipment, and some it is not fair, because between IP and analogue the price can be easily double, but the analogue installation difficulties are bigger.

Another thing our installation we can consider it as professional comparing to others in the same country, so the customers can't imagine the difference until we finish the work, then I used to hear, you really deserve it after a big despite on margin from the beginning.

Is there any tricks to do or advice, a friend told me to remove 15% of the installation value and add it on equipment or create a fake line such accessories.

Finally, as you are experts what is your proposal for standard margin, and the difference between IP and analogue value if it is considerable.

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*, **** ***********, ******!

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*'* ******* ***** ** *** ******* **** ** *** ****** you ** **** *** **.

***'** *******...

****'* ** *******: *** ******* **** *** ******* ** **** is ***** ******** *** ****. ;-*

**** *** ;) .....

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**** ********* *** *** ** ********* **** *** "***-***-**-**" ******** if **** **** ** ********** **** ** ** **** ***'** installing. *** *******, ** **** ***** ****'** ****** *** **** but ****** ** ***'** ******* ***** (** **** * **** capable ****), ***** **** ******* *** ******* ** ***** **** just **** *********? **** *********** ********* *** ****** ******* **** it ** **** *** *** **********, ** ** ******** **** sales ***** ** ****** ********** ******* * ***** ** *********** as ******* ** ******** **** *******?

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****'* ******* ******** *********. ******** ** * *********, * ****'* come ** *** ** *** ********** ********. *'* ****** **** expertise ** ************, ******, *** *******. * ***'* **** ****** a ******* ** ******* *** ******* ********** ** *** *** job **** *****. ***'* **** ** ***** **** ***** ** part *******. * **** ** **** ******* **** *'* ****** and *** **'* **** *** ********* *** *** ********. ******** your ******* ******** ******** ***'* ** **** **** ** **** probably ***'* **** ** ******** *******.

*** ******* **** *** **** **** ******* ** *******. ** very ********** ****, *** **** ********* ******* ***** **** ** selected. ** **** *****, *** ******** ** ******* **** *** the ******* **** **** ***** ** ** ******. **** ******* don't **** *** ******* ****** *** *************. ** **** *********** usually ********. ** ***** **** ***** ("*********" *******), * ******* double ** **** ** ********* ****** *******. **** ** *** only *** ** **** **** ******** ***** ** *** ***, as *** ***** ***** **** *** *********** (***** ******** ** not) ** **** ** *** ********** ************ **** ****** ******** it. ** *** *** ** *** ***, ** **** **** sense *** **** *** ************ ******* *** *** ******** ******* the ******** **** *** **** ** *** ******* ***: * professional ************ ****** ** ** **** *********** *****.

* **** **** ** ******* *** ********* ** *** *** elements ** * ******* (*****, *****, ******** ***.) ** **** form ** ******** ** **** ** **** ***** **** *** customer ** ******* **** **** *******.

* **** ** ** **** ******** ** *** ********/*** ******** because *** *** *** * *** **** ** * "***** of ****" ** "****** ***********" **** **** *** *** ** a **** **** *********** ***** (****** **** **** ** ** detailed ** ******** **** ** ** ** *********). ************ & perception ******* * ***** **** ** **** *****.

*'* *** **** **** ******* *** ******* ** *** * premium *** "*********" *** ************ ************ **** ********* *******. **** do. *** ******* ****** ******* * ***** **** *** **** customers. ***** **, **** **** ** ***: **** *******, **** price, **** *******. *** ***? ** * **** ** ****** proposals *** ****** ******* ***** ** ******* **** ** ********** of ****'* ******, *** **** *** ******'* ************ *** ***** are. ** **** *** **** ****, *** * **** ** case ******** ***** **** *** **. ***** ***** * *** miss *** **** ** ****... **** ** ** *** **** opportunity/proposal...