Smart Light Bulb With Integrated IR: Would You Use This?

LIFX has released a controllable smart light bulb in their new Gen 3 line, simply named LIFX+, now with added infrared in addition to the white and color LEDs on past models.

They don't have any actual videos or images, but they show a "night vision" mockup on their product page:

The A19 bulb is indoor only, but the BR30s are indoor/outdoor.

What do you think about the usefulness of these bulbs? Home use? Commercial use? Any and all of the above?

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