SIA Security Marketing Study Released

The Security Industry Association has released a marketing study that examines user, dealer and integrator preferences to learning about and evaluating new products and purchasing decisions (see 51 page report here).

For manufacturers, it's likely worth scanning through, as it has numerous charts and...

*** ***** * ***** ***** *** *** ********** **** ***** trade ********* *** *** ******** ****** ** ************ *********** (**** 81% ****** **** **** ********* **** ****, ******** ** **** than **% **** **** **** *** ***** *** ****** ********). However, ** *** ***, ** *** *********** *******, **** ********* that *********** **** ******** **** * ******** ***** *********, ***** obviously ********* **** **********. ** ******, **'* **** *** ****** to ****** *** ***** ****** ******* *** ***** *********** ** that ** ** ********** ****** ** *** *********** *** ********.

******* *********** ***** *** **** ******** **** ** *** *** information *******, ******* *** ******* / ************ ********, ***** ***** no ***** ** **. ******** ********, ** * *****, *** most ********* ** ** *** **** ********* ******** ** ***********, given ***** ******, ***** ** ******** ** ***** *****, ***.

*****'* * ***** ** ***** *****, ** ***** *****, **** preferences, ********* ********, *** ********** *********, ***. (*** ** **** ****** ****)

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******** *** ** ** ***** ******* ****** ** ***** ******* feedback ** *********** **** ********, ******** *** *********. ***** **** go ** ********/************ ***** *****, *** **** **** *** ** to ******** ** ***** ****** ** **** ** ****** *** have ****** ********** **** ******** *** ********* **** *** ******* at.

**** ** ***** ******** **** *********** *** ****** *******. *'** personally ***** **** **** ****** ***** *** * **** ****** in **** ********. ******** ***'* ********** *********** ** ** *** **** ** ***** **** ****** * lot ** ****** ***** ********.

**** *******: “********* *** ***** **** ******* ** *** ******** industry, ****** *** ** *** *** *********** ** ******** ******.” explains * *** ******. * ***** ** ***** **** **** very *********** ** *** ***** *********** ********** ** *** *** of *** **********. ** *** ******* ******* ***, *** ********** selection **** ***** **** **** ************* **************. **** ** *** "print ** *****" ********* *** **** **** **** ***** *** younger ****** ****** ** ******* *** ***********. **'* *** *** surprising **** ***** ****** ** *** ******** ******** ***** **** magazines. *******, * ***** **** ***** **** *** "******** *******" are *** **** ******** ******* **** *** "****** ******* *******" when ** ***** ** *** ********, *** ************, *** ******* integration ******.

***** *** ******** ******** **** *** **** *** **** *******, if *** **** ***** * ******* **********, *** ******* *** the ******* ***, *** ***** ** ********, *** ******* ****, etc. *** *** **** *** ***********, **** *** *** **** ****? ***** ** *****? ***** you (*** ********** ***) ***** **** *** ** *** ******** industry **** **** ** ** ***** *** *****? * ********* think ***** *** **** ****** ********* **** **** **** ** the ******** ***** ** * ******* ***********.

**********, * **** **** ****** *** ***** ***** *** ********* reasons. *** **** ***** ***** ***** ** **** ** *** be **** ****** *** * **** ****-**** *******. ********* **'* nice ** *** **** *** ************* ** ******, ** *** have * ******* ****** **** ***** ** ***-*****, ** ** not **** ****** ******-***** ******** **** *** ******* ** *** main ***** *** **** ***** ** ******* ******** ****. ***, I ***'* ******** ***** ************ * ****** ****** ** ******** information ** *** ********. ****, *** ******* ****** ** ********* I **** ** * ***** *********** ** ********* ************ ** their ** *******. * ***'* **** * *** ***** ** ads ** *** ****, ******** ***** ** *** ****. *** when *** ******** **** ***** ****** ** **** ** ****** with **** * **** **** **** ** * ***** ******* somewhere, ** ****** ** ** ******** *** ****** ***.

**** ** *** ***** ********* ********* ** **** ***** *** getting **** **** ** ****** *********** *******. **** **** ** opportunity ** **** ********, ***, *** *** ** ***** ******* track.