Should Competitors Be Allowed In Sponsored Breakout Sessions?

Saw this on LinkedIn and wanted to see what IPVM members think.

At a vertical-specific conference. Integrator A pays for a sponsorship with includes a breakout session, where they bring Manufacturer B to present solutions tailored to that vertical.

In the breakout session, competitors sat in to hear the presentation in the sponsored session. Should competitors be barred from attending sponsored breakouts? Would you consider it unprofessional to attend a competitor's sponsored breakout session?

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