Samsung Steps To Make Their "Competition Nervous"
Samsung's marketing person has a fairly frank description of how they are going after established surveillance companies. Here it is:
1. Core Products and New Products: Our ever growing WiseNetIII camera line is gaining popularity with all it's rich features like amazing low light performance, WDR@120dB, 2MP 60fps and its efficient bandwidth utilization, making this complete product line one to be watched!
2. Cost: Our products are not only performance driven but an effective solution for any budget.
3. Brand: Samsung stands on it's quality of product. We have a great team in place that will support you now and in the future. Unlike other acquisitions in the market and mergers Samsung's brand will stand the test of time.
4. Partnerships: We love the playground! Samsung is steadily growing their list of partners that work seamlessly with our products. Just to name a few: Milestone, Genetec, OnSSI, Exacq, Salient, Aimetis, IP Configure, Matrix, 3VR, SureView, QNAP, EMC, Seneca Data, Veracity...hand cramp...and so many more!"
I actually think that a fairly accurate description of their tactics, at least the core of improved products, low price, big brand and openness to partners.
Thoughts? Agree? Disagree?
John, what is the distinction between the Samsung that we all know and tolerate and Samsung Techwin? Isn't there some overlap there?
If the industry were currently 'using' 5 steps then this might have been included:
5. Technical Innovation thru simultaneous elastics: Making 720 pixels into 1280 pixels by stretching both screen and truth at the same time.
My understanding is that Samsung Techwin is a fully owned subsidiary of Samsung Electronics and that Techwin focuses more on the B2B / industrial market while the parent has the consumer goods. This is Wikipedia's entry on Samsung Techwin.
I've been selling quite a few Wisenet III cameras. Customers love them, and at that price customers would buy them even if they didn't love them. Aggressive pricing, good QA, interesting features sets.
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