Samsung's marketing person has a fairly frank description of how they are going after established surveillance companies. Here it is:
"Samsung Techwin America is aggressively taking it's share of the market. Here is our easy 1, 2, 3 steps on how we are making our competition nervous, actually, let's make that 4 steps being that that is the number being used in our industry.
1. Core Products and New Products: Our ever growing WiseNetIII camera line is gaining popularity with all it's rich features like amazing low light performance, WDR@120dB, 2MP 60fps and its efficient bandwidth utilization, making this complete product line one to be watched!
2. Cost: Our products are not only performance driven but an effective solution for any budget.
3. Brand: Samsung stands on it's quality of product. We have a great team in place that will support you now and in the future. Unlike other acquisitions in the market and mergers Samsung's brand will stand the test of time.
4. Partnerships: We love the playground! Samsung is steadily growing their list of partners that work seamlessly with our products. Just to name a few: Milestone, Genetec, OnSSI, Exacq, Salient, Aimetis, IP Configure, Matrix, 3VR, SureView, QNAP, EMC, Seneca Data, Veracity...hand cramp...and so many more!"
I actually think that a fairly accurate description of their tactics, at least the core of improved products, low price, big brand and openness to partners.
Thoughts? Agree? Disagree?