Samsung Steps To Make Their "Competition Nervous"

Well, you know where I work and what I do.

More than half of the customers I deal with are unaware of any surveillance brand. They know Samsung, Sony, and Bosch, but only because that's who makes the blender in their kitchen and the camcorder on their desk. And they didn't know that Samsung makes security cameras, too, until I tell them. They certainly haven't heard of Axis or Pelco. Maybe they've heard of Dropcam.

In addition, most of my end-user customers are still unaware of the differences between analog and IP, or even the fact that there are two different video transmission technologies.

Typically speaking, I'll start off getting the customer to describe their application as best as possible, and that will lead to me recommending 1) either analog or IP, and 2) a particular model or product that will probably meet their needs.

Samsung Analog doesn't compete with Samsung IP because more than half of my customers didn't know that there was a difference. Imagine walking into a car dealership because you've seen a few NASCAR races on TV and it looks more efficient than walking or riding a horse to work, and you're hoping the dealer can tell you a little more about the automobile things and maybe recommend a good one that goes really fast and can carry all the kids and groceries but doesn't cost too much. Neither Chevy nor Ford has any real advantage in that situation. The customer certainly isn't demanding a hybrid because they don't know that hybrid exists, let alone what the difference is or which would work better for them.