An odd thing happens when you do a Google search for "Verkada." Sponsored links for competitor "Rhombus" show up high in the results.
Indicating that the mix-up is purposeful, and likely the result of Rhombus purchasing keyword advertising, the sponsored links make direct comparisons with Verkada. Some are even slyly humorous. "You Misspelled Rhombus," one the link is titled.
******* **** "**'** *** *****".
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**** ** *** ***** ***** *******'* advertising ******* ********* *******?
****, ****’* *****.
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