Would need full stats on conversion rates and ASP, but overall is very plausible. In particular for an established company like Pelco, most ISC West attendees are likely to already be familiar with them, for better or worse, so it stands to reason they would need to pursue new lead sources.
Does the quote “They had nowhere to go but up” apply? They certainly couldn’t support competing with their former self at ISC.
IPVMU Certified | 05/23/19 03:54pm
Given the targeting, it's easy to see them tripling qualified leads.
this is some sort of covert IPVM “spot the hype” test, right? :)
no doubt they increased the number of MQLs greatly for small $.
but all MQLs are not created equal. MQL score is also important.
and comparing online MQLs to trade show booth MQLs is almost meaningless.
why? because the definition of what defines an online MQL is highly subjective and easily misinterpreted. in a booth, someone might ask for information, or ask to be contacted. also you can size the person up, e.g. “it’s a competitor checking us out”.
online MQLs can be defined as someone who puts an item in a shopping basket (but removes it) or even just visits the site enough times!
in short, accurately defining the MQL criteria requires closed-loop feedback, essentially tracking marketing effort thru the pipeline and to SQL and then to sale.
since this sounds like a new campaign, they don’t really know the quality of the new MQLs.
btw, the adobe “award” process makes the SIA awards look legit by comparison...