Now You Can Sell Panasonic Scanners, Projectors And Medical Monitors - Wait What?

Take a look at this ad running in trade magazines - "beyond surveillance":

The pitch is that if you are a Panasonic surveillance dealer, you also can resell other Panasonic business solutions, things like computers, scanners, medical imagers, PoS systems, wireless headsets, projectors, VoIP phones, etc.

As we discussed before, Panasonic is going downhill and today's poor showing in the Favorite IP Camera results is a further sign of that.

I just don't get why Panasonic is leading with 'beyond surveillance'. Wouldn't 'better surveillance' or 'cutting edge surveillance' or 'low cost / high value surveillance' be a much stronger value proposition to surveillance dealers???

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