My guess - A higher pixel count (40 something MP), higher frame rate, JPEG2000 camera based on newer Canon DSLR chips.
I do not think it has anything to do with VideoIQ. I was on the phone with the VideoIQ regional manager discussing some questions and concerns about the acquisition and was told that there were no immediate plans to change the VideoIQ model. But, you never know. It's possible that being from VideoIQ she may not even be privy to their plans.
"I'm not aware of them using this kind of tactic before."
- this isn't the first time they've used this style of teaser - they did the same thing back in March when they ran teaser tweets for their Adaptive IR HD domes:
3 days out
2 days out
1 day out
IPVMU Certified | 01/09/14 03:37am
higher mp, smaller body size and h.264 is my guess...
Looks like the marketing is working
Atuomated sports analysis through video analytics (mirror: watching oneself and treadmill: performance)?
I think the company overall is transforming somehow. The image of the camera on the treadmill and looking in the mirror isn't about just cameras. That image has been used to represent Avigilon in a lot of their marketing material, so here it's been used in that sense. They are not just announcing a new camera, they are chaning the whole company.
The 4 is going to refer to the other acquisition they made after VideoIQ, with the other part of the money they raised. So far Avigilon has:
CCTV (The core Avigilon product)
Access Control (Redcloud)
Now they'll add the 4th missing component to making a full security end-to-end play. Probably routers, switches, power supplies, something like that. I've heard things about MOOG being up for acquisition, maybe Avigilon bought MOOG? That would give them a lot of missing odds n' ends in their product lineup.
Edge solution? Camera looking at itself. Camera on treadmill to indicate that the cameras are undergoing a transformation.
I have a new guess - the 4 emphasizes H4, the 4th generation of their H.264 cameras. Currently, they are at H3 so this would make sense. I am not sure why they are using pictures of their PRO cameras if that's the case.....
Looks like they're hitting the books and getting smarter today. It could have something to do with the VideoIQ acquisition after all.
Not wanting to show my age, but looking at the trend, I'm wondering if this might not have been an inspiration for this campaign. Nice tie in either way.
Trafficware, a CUBIC Company
Looks like they are releasing a giant frickin' camera or home gymn gear....
I think they're marketing a camera that can see through walls, 'run' at 5000fps, lift heavy things and claim to be more knowledgable than the operator. The next pictures will probably be of it doing CPR on someone and flying a helicopter, they cut slide with Pinochio out ...
This one seems to be self explanatory. Better stream management tools?
Looks like this is the final clue. A new form factor seems more and more likely, but if they've been teasing about this #trans4formation and #bigreveal for over a week, there's certainly got to be more to it than that.
One thing that's good about Avigilon's approach here is that they are doing it completely unconnected to a show, which is something a lot of older manufacturers are still hung up on, i.e. let's release it on the first day of ISC West, when most buyers are out at meetings, parties, etc.
This way, Avigilon maximizes attention to itself rather than competing with the noise of an event and a bunch of other releases.
I'm struggling to see what's so amazing here, all they've done is contradict themselves about JPEG2000 (as mentioned in IPVM's article) and not mentioned what the framerate increase is yet. Bosch are launching 4k cameras in the first 2 quarters of this year with 30fps.
They too will have 8/12MP resolutions but with a live framerate at 4k. I'm sure it will be at a lower price than these would be. smoke and mirrors ... smoke and mirrors ...