Screw Your Sales Territory!

Here's a Monitronics Dealer ad that caught my eye:

The take away: Monitronics doesn't care about your territory. If a trunk slammer wants to undercut you, they won't bat an eye... they will get their sale either way, and even pledge to "devote every possible resource" to help them.

As an end-user or potential customer, I would love this. If my current vendor hacks me off, I can just hit the yellow pages.

As a dealer, I would hate this. Think that protected sales territories aren't important to dealers? Who wants to compete against the world? Whether they admit it or not, the 'fanbois' aligned with protected brands are always the most vocal. *cough*Avigilon*cough*

The surprising aspect of this advertisement is that it is being advertised at all. A dealer marketing campaign trumpeting no loyalty to dealers is supposed to incentivise me to sign on?

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**** ******** ********* **** ********* **** ***** ******* ** *** industry ** ****, *** **** *****, *** *** ****** ******** company (******) *** **** **** *****.***...

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** ***** ******* ***, ** **** **** **** **** ****** penetration, *** ****** ********** ** ******** ** ******** ******* *********** dealer. ** *********** * *****-**?

**, **** *** ********. *********** ** *** ** *** ******* US ***** ********** *********, **** ******* ******* *** ** ***********.

* ****'* ***** *********** **** *** ***********. *** **** ****** I'm *** ***** ** **** ******* ******** **** **** ********* territories, ****** **'** ********** *** ** ******** **** ********** ******* with ****** ****** *************.

******* * **** ***** ***** ** *** ******... * **** in ** **** ***** *** **** ******* *** *** *** the **** ******* ******* ** ******* ***** ********* *******... ** just *****'* **** ********** *** * ********** ******* ** ***** themselves ***** **** *********... **** **** *** * ****** **** would ** ***** ** **** ******** ******* ** * ********...

******, **** ************* *** ******* *********** **** *** ******* ******** dealer *******. ...**** *********** ************, *** ******.

*******, ** **** ******** ** ********* *** ********** **** *********, you ****** **** * **** ********* *******. ********** ** *** alarms ********, ***** ** **** ** ***** ******* *** ***** thin *******. *** **** **** ****** ** *******... ******* ** no *** ********** ** ** ***** ** ******** ***** **** offering ****** *****... *** **** *** *** **** ** ******.

**** ** ****, ****'* *** ** ***** ** **********. ******, it **: "*** ** *** ***** ** *********** ********** ** market ** ********* *********** ** ******* ** ** *********?"

*****, **** ******** (*********, ****, *****, *********) ** *** ******* their ****** ******** ********** ****** ** ***** **** ******* ******** dealers **** ******** *** **** ****, ** ** **** **** let **** '**** ** ***'?

*'** *** *********** **** ******** *** ****** **** **** ***** response.

***,** *** ****, **** *******.

*'** **** **** ****** ****** ** *** **** ********** *****, like ********, ***** **** **** ** **** ******** *********** *** within ***** *********** **** *******...

** *** *** ********** ***** **** *** ** ********* ********, i ***** *** **** *********** *** ******, ** ** *** dont **** ** **** **** ********* ******** *** **** ** let **** **.

**** **** *** ** ** ***** **** **** **** **** the **** **** *** ****, *** **** ***'* ******** *** much ***** **. ***** **** *** *** ******** *** ***** committed/vocal *********.

****** **** **** ****** *****...

*

*.*. *** * ******* ****** ***** ******* ****** ********* ***** ******* ****?