Milestone Fails With Grandma

Milestone has published: MIP SDK Explained to your grandmother, challenging themselves to:

explain what you are doing and what comes out of it to someone unfamiliar with software development? To a friend or even your grandmother?

Choice Milestone explanations for grandma included:

The easy-to-use development toolkit contains application and code samples, proven Milestone library and code components and Microsoft® Visual Studio project templates

This means that solutions can be delivered to various market segments and that broad market accessibility is within reach. By joining the Milestone Solution Partner program, integrators gain access to a substantial and voluminous channel network

This is horrific.

Does anyone at Milestone read this before or after it is released? So people 'unfamiliar with software development' are going to know things like "Milestone library and code components and Microsoft® Visual Studio project templates"?

A quick alternative:

Grandma, we make it safer for your children at work. The 'MIP', as we call it, make sure that if anyone tries to get into Jane's office who is not supposed to be there, the computers work together, so security can immediately check and dispatch police to make things right. etc., etc.

In other words, if you want to communicate with people unfamiliar with software development and technology, focus on what the technology can do, not code components or your IDE's functionality.

Please? Yes? No?

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