I'm working on a marketing ad that we plan to run on LinkedIn. Our goal with the ad is to generate engagement and collect contact info from our target market which is the warehouse industry/supply chain. From there we want to schedule meetings and establish relationships with IT departments so that we are top of mind when a project opportunity arises. In the video we are struggling to find an engaging call to action that will influence them to provide their contact info via a form. Some ideas we have seen online include: E-books, White Papers, etc....The problem is we aren't sure what the content should be in order to engage them.
Does anyone have experience/suggestions with this?
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