Marketer: RFPs Suck

A marketing company posted this to their company blog:

We are compelled to decline RFPs.

  • RFPs promote shallow relationships. The same business rules that required an RFP in the first place almost always mean another will be required for the...

    ******. **’* **** ** ***** * ************ **** *** **** to ******* ***** **** *** **** ** *** ********.
  • ****inhibit ********* ** *** ********. Every great agency has a distinct voice, and there are so many wonderful ones to choose from. We refer out 1/3 of the projects that come our way because of this. Not to wax poetic, but RFPs are like going to France and holding a contest to see which vineyard can make the best Arbor Mist clone.
  • ****are ************ **** *** ****** ****+.**********, ** **** **** ****** ****** **** **’** ******* ** stake *** ******* **. *** ** *** ****** ****+. *** way ** ******* **** ** “**** ***** ***** *** ****.” We ****** *** ** **** ***** **** ** *** ***** end, *** ********** ** ****** ** *** *******. ** **** to ** ********, *** **** ** ***** ****** ******* ****.
  • **** *********** **** ******* *****. ***** ** * ******* ********, ***** in *********, ***** ** * ******. ******* ***** **’* ********** to ** ********.

    * ***** **** *** ********* ****. * ********** *** role **** **** *** *** **** *** ****. *******, **** and *****, **** ***** ** ** * ******** *** ** buy ***** ************/******** ******** *******. ***** **** ***** **** '**** money' *** *** ******** ******/*** ***** *** *** ** ***** with *** **** ******* **** *****.

    ******** *** *********** **** ***** ***** **** ** *** ** one *****, *** ******** *** ** **********, ****-******** ***** ************ system ** ****** *********! *** ****** **** ********* ******* ***** about ********* ***********, *********** *****, *** '********** *********' *** **** on, ** ** *******.

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***** *****:"*** ** *** ******, ******* *** **** ***** ** ****** *** ******* * ******* to *** ***** ******** *** **** *** **** ***** **** clone."

********* *****.

*'** ****** *** ***** ** ******** ** ********** ********* ** such * *** **** *** ****** ***** ******* **. ** we **** ** ****** ***** ***** ***** ****? **** ***, we **.

*** ***** ** ** **** ** ** **** ** ***** was ** ***? **. ** ***** ** ***** ** ** the ****** *** *********** ******* ********* ** *** ****** *** wrote *** ***. ** ***** ** ***** ********** ********** ********* that ***'* **** *** ******** ********* ******* **** ******** *** ability ** ** ********.

** ****** ***'* ** ******** **** *** ****** *** *** has **** ******** ** ** ******** *** **********.

* **** **** *** **** ********** **** ******** *** ** RFP * **** **** ** ** *** **** * ***** that **** ** ******* * ****** ****** **** *** **** installed **** **** * ***** *** **** *** *** ******* the *** ***** ************.

* **** **** ** ******* ***'* *** *** ** **** times *** *** **** *******! ** *** ******* **** ** least ** ** ** ********* *** ** ***** **** **** several ******* ****** **** ****** **********. ***** *** **** **** jobs?

***'* *** ********* ** *** ********** ****. ***'* **** ******* is ** ****** *** ****** ******. ******

*** *** ***** **** ***** ** ****. * ******* **** the *** ** ********* ** *********** ******* **/*** *** ******* protection **** ***************** *** ********* *********** ** ***** **** *** our ******** *******. ******* **, ** ***** ****** **** ******** several **** **** ***** *** **** *** *** *****. **** it, *** ****** ** ********* ** *********** ******* *** *** less **** ******** *** *** ********* *** **** ** *** requirements. ****-*** *********** **** **** **** * ***** *** ** were **** ** **** *** ******** ** **** **** * week ***** ********* **** ********.

**** ********* **** *** **** *******, ***** ****-*** (** *** very *****) *********** *** ************ ******** ******* ******.

** *** ***, *** *** *** ********* ** **, **** a *** ** ****** ***** **** *** *****, ** **** and *** ***** **********. *** ********** ********** *** ******* ** do **** **.

*** ***** ** *** *** *** ********* *** ***** for *** ********...

* **** *** **** * ***** *** ***** **** **** Carl.

** **** ***** *** ******** ** ******* ******* *********** *********, then ******** **** ******* ** ******* ***** "****" ********. **** resulted ** **** *********** ********** *** ******** ******** ******** *** in ** ****** ** "***" *** *******. ** **** ****** to ***** ******* *** ****, ********* *** ****** ********* **** that *******, ******* *** **********, ******* ****** ******, ***, ***.

********, *** ****** ******* * ***** ******* **** *** ****** limitless.

** **** *** *********** **** "********" **** *** ******'* **** interest ** *****. "********" **** *** *** **** ** ** open *********** *** ******* ***** ********'* **** ** ** ** low. ***********, ***************** *** ********* *************** ****** *** ********* ** a ****** **** ********** **** *** **** *** ***** ** the ******.

*** *** *** ********* ** *** ************ ******* **** (**** 200 ***** *********** **********) *** *** ***** **********. ** ********** department ********.

** * **********, * ** ** **** ***** ** **** issue. * ***** **** *** ***-***** ** ******* ******** *** surveillance *******, *** **** ******* ** **** ****** ** ******* entities ********** ********* *** ********** ********. * *** ********** *** negative ******** ******* **** ********* ** ****, *** *** **** of **** ** **** **** *** **** ** ****, *** integrators (** ***********) *** ****** ** ******* ** **** *** be ******* *********** ************* ** ***** ******.

*** ***'* *** *** **** ** *** **** ********. **** are **** **** ******* *** ********* ****** **** ** ******** to **** **** **** *** ********* *** ********* ***** ******* products *** ********. ***** **** *** ***** *** ******* ***** and ******** ** ** ******* ** *** ********* **********. *** RFP **** **** ******** ********* **** ** ***** ****** **** it ***** **** **** ********.

***** *** **** **** ****** ******* **** **** ******** ****** more ********* **** **** ******. ** ** ***** ****, * used ** *** **** *****, *** *** * ******* **** closely ** *** ** **** *** ******** ** *** *****. In **** *****, *** ****** *** **** ********** *** ****** doesn't **** **** ** ** *** ** *****. * *** friendly ********* *** * ********* ******* ******** *** ********* **** these "***" **** **** **** *************. ********, ** *** *** struggling ** ********** ** ** ***, **** *********** ******** *** also.

* ******** ***** * ***** ******* ** *** ** ***** an ********* ******** ******* ***. **** ******* ** ********* ******** for ***-***** *** *** **** ** ** ******** ** *********** and ******:

****://****************.***/*******/*****.***/*******-**-*********-***-***-********-*******.***

*** ** *** ****** *'** **** ******** ** **** ** integrator *** ************ ** *** ******** / **** ********** ****. making *** "********" ** ******** ************ *** **** *********** ******* it ***. *** **** ******* **** **** ** **** *********** bidding *** *** ********* ** *** ************ **** *** *******. Their ***** ** ********** & ************** ** ******* *** ********** in *** *** *******

*** *** ** * ******* ********* *******. ** **** **** the *** **** ** ****** *** ******** ******* **** **** perceive **** **** *** *** "******* *** ****" ** ***** of ***** ************ *** ******* ****

***********,

** **** ******* * ****-**** *** *** ****** ********** ******* before ********** *** ***. ****** *** ***'* *** ******, ** narrowed *** *****, **** ** ***** ** *** ***** *** the ****** ** ************* *** *********** ** ******* ** *********** in *** ***. ** *** **** ** *** ***** *** RFP, ** **** ****** **** ******* **** ** ******.

*** *** ********* *** ****** *** *** ***** ************ *** goals, ***** ******* **** ****** **** "****** ****" ** ************* themselves ** ***** ** **** ****** ** ******** **** ***** provide *** **** ******* **** ***** *****. *** ********** ****** provided ********** ****** *** ** *** *** ("**** *****") **** many ** *** ******* ("**** ** *****") ***** ***** ******* under *** ******. ** **** **** ******** **** ****** ** the ***** ** *********** ******** (***** ** ******** ***** *** certain ** **** **).

**** *** ******** * ***** *** - *** *********** ******* met *** ***** ******** *** ****** ************ **** ** *** options ** *** ** ***** ** *** ****** ***** **** we **** ******* **** ****** ***** ** ******** **** *** was **** *** ****.

* ***** *** *** *** ******** **** ******* ***’* ** my ******* ******** * *** ***** **** *** ******** **** $5,000. ** ** * **** *****. * ***** ***** **** string ********* ***** *** ***** ** “***** ******* *** ******** out ** **** ***’* ****.” ******* **** ** **** ** are ****** ******* *****.