Lock-in is a general risk for buyers as suppliers, by design, make it harder to leave and, over time, profit from buyers sticking in and paying more. We've covered this risk most notably with Hostage As a Service - Meraki, Rhombus, and Verkada.
We recently had our own experience with this. For over a decade, we used Wistia to host videos for our testing, courses, reports, etc. It's been a fine service.
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