FLIR Repositioning Itself As "The Full Spectrum Video Security Solution"

FLIR continues to digest its acquisition of Lorex and is now starting to change its public marketing message. Once the 'premiere' thermal camera developer, they are now positioning themselves as "The Full Spectrum Video Security Solution" as the ad below shows:

Lorex has a popular consumer line as well as Digimerge, which was / is more of a trunkslammer offering.

Nonetheless, FLIR is now packaging its respected thermal line with mediocre conventional surveillance offering.

The hope appears to be increase the reputation of the conventional products but the risk is that it tarnishes the thermal offerings.

What do you think?

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