I don't understand what is confusing ? Can you please explain Eddie.
And John, I couldn't understand to your reply too.
" Oh no! It's coming.... "
Pro Focus LLC | 02/18/16 11:03pm
When selling to your average US client, the Samsung brand holds value, where the name Hanwha has never been heard by a large majority, if not the entire country. I had never heard of the company until they bought Techwin. So, yeah, there will be a big difference in the US.
I would like to see them emulate Lenovo in their transition. IBM played the "Toughbook" name really hard. When Lenovo took over, they continued the "Toughbook" tradition, with Lenovo in the background. Over the course of several years, the Lenovo name became more and more reputable, and now no one says "wait, that's not an IBM?".
Play up the "WiseNet" name while it's still Samsung, play it very aggressively. "WiseNet, by Samsung" --> just "WiseNet" --> "WiseNet by Hanwha" --> "Hanwha WiseNet".
Samsung cameras I've seen are ok but not stellar. Not sure why you want to hang onto the brand. P.s. the 14 names inside the Allegion card reader box also was confusing.
Interesting article in Wired about the "republic of Samsung". As, far as the magazine is concerned CCTV cameras are still Samsung in Korea.
It is well known that Europeans can handle the "truth" about actual ownership better than Americans. From the Samsung Techwin Europe LinkedIn page:
Part of of Hanwha Techwin, Samsung Techwin Europe offers robust and reliable video surveillance products designed to meet the current and future needs of security professionals. Our cameras, video recorders and other IP network devices are built to exacting standards which reflect the heritage of precision engineering associated with the Samsung brand.
Confused no more, Samsung Losing Its Name and Integrity.
Eddie thanks for finding this before Hanwha even officially announced it! Obviously this was coming for some time.