Last year, Hikvision USA's marketing campaign centered on dealers including pictures of a few of them, e.g.,
This year, Hikvision USA's marketing campaign is featuring their own employees.
Hikvision USA has posted 6 of them on their Instagram:
One of their employees is literally the front cover of SSI March 2019 magazine:
SSI - where they do not even pretend there is a line between editorial and advertising...
Poll / Vote
Contrast
It certainly not the norm. By contrast, here is a new Axis ad, which sounds like buzzword mad libs to me:
Positive for Hikvision?
A positive for Hikvision USA's ad campaign is that given that they are embattled in the US (whether one likes them or not, it's been a very hard year for them in the US), showing their own people smiling and confident is an upbeat message (though whether it makes sense to be upbeat is a different question).
What do you think?
