They've relabeled everything 4MP and under as "Everyday", actually:
<img src="https://ipvm-uploads.s3.amazonaws.com/uploads/aab1/c516/Screen%20Shot%202017-01-12%20at%209.41.29%20AM.png" border="0" alt="" width="600">
I think this was in preparation for their 4K kits they just announced at CES, which are labeled "Ultra":
<img src="https://ipvm-uploads.s3.amazonaws.com/uploads/8d36/faa6/Screen%20Shot%202017-01-12%20at%209.43.12%20AM.png" border="0" alt="" width="250" height="263" style="max-width: 100%; height: auto;">

Hikvision Ezviz - 'Everyday 4MP IP' Direct To Consumers

New Hikvision promotion:
<img src="https://ipvm-uploads.s3.amazonaws.com/uploads/embedded_image/92ae1b01ff088460cdc1dfd14651f7b6b70e12eacdd3df2fffa707f0e8ac0d6b/87021076.jpeg" border="0" width="650">
And you can <a href="http://www.samsclub.com/sams/ezviz-8x6-4mp-hd-nvr-2tb-hdd/prod20610912.ip?searchTerm=ezviz%204mp" target="_blank">buy it now at Sam's Club</a>:
<a href="http://www.samsclub.com/sams/ezviz-8x6-4mp-hd-nvr-2tb-hdd/prod20610912.ip?searchTerm=ezviz%204mp" target="_blank"><img src="https://ipvm-uploads.s3.amazonaws.com/uploads/embedded_image/df4ea5b35dd94637277176fe47d7d883b11e7cbc5fb751dea55684a8d0a638fb/46a4b015.jpeg" border="0" width="713" height="289" style="max-width: 100%; height: auto;"></a>
Good move? Bad move?