Gullible Milestone PR Person Shows Why You Should Be Skeptical Of Manufacturer Marketing

Public relations people, even ones with 15 years in the industry, are regularly gullible and careless in what they promote. Here is a good example:

This is ironic, since more than a month ago, we posted ASMAG Top 10 Most Popular: Luxriot Beats Hikvision And Milestone showing why it was obvious that the ranking was a meaningless gimmick.

Anyone who has even a little bit of understanding of the industry can see the chart is absurd. Milestone comes in 10th place being beat by, among others, these:

So Dahua's top product was a thermal mini hybrid and an Infinite Electro-Optics Viper was more popular than any product from global behemoth Hikvision. This is as useful as ranking products by drawing numbers from a hat.

And despite us sharing our explanation of the ASMAG ranking issues, Milestone's PR person still tried to defend her promotion of ASMAG's ranking, responding:

So we are left with a choice: (A) ASMAG's readers are insane (e.g., they are genuinely more interested in an Electro-Optics Viper camera than anything from Axis, Hikvision, and Milestone) or (B) that page reads do not come anywhere close to reflecting what the reality is of what industry people want.

As for site stats, that is exactly why we would never rank any products or companies based on reads, which can obviously be impacted by oddities of search traffic referrals (i.e., Google sends more people to the Electro-Optics Viper page than any Hikvision page, etc.) which is especially important for low traffic sites like ASMAG.

Net/net - PR people, if you wonder why IPVM and other sophisticated industry people are skeptical of your promotions, this is a great example. Be careful what you put out there and ask yourself whether the 'ranking', 'awards' or claims you are making are legitimate and authentic.

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