Does Straw Purchasing Violate Manufacturer Channel Commitment?

Many manufacturers pledge to only sell through the channel, i.e., never sell direct to end users.

However, one tactic we have heard on numerous occasions is manufacturers finding small re-sellers, often not even in the security business, and having them route sales the manufacturer negotiates directly with the end-user. The small re-seller might get a few points and is used to avoid the problems of 'direct' selling to the end user.

What do you think? Have you seen anything like that? Do you think such tactics violate manufacturer's stated commitment to the channel?

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