"Loss Leaders" are typically selling specific products or services so low/thin they attract sales in the expectation that congruent sales can make up the loss by being sold at greater/higher margins.
** ******** *****, ** ** **** selling *********** **/***** **** *** **** selling ********* ***** ** ***** **** at * ****% ******.
*** ******* ******** ** **** ****** price **** *********** (** *** *** price ** ********** **********), *** *** same ******* **** ** **** ************ over *** ***** ** *********. **** are * *************** ******* ********, ** competitive ******** *** **** *** ** ultimately **** ********* ****** **** **** buying ** * ****** ******.
********** *** *******/***********, **** '**** ******' pricing **** *****? ** *** ***** basic ***** ******* *** **** ****** cable ***** ** ********** **** ******/***?
*** *************, ** *** ***** ******* products ** * ***** ***** ***** in *** ***** **** **** ******* subsequent ***** ** ******-****** ***********?
** **** ***** ********* **** ******** strictly ** ******* *****, *** ** will ****** ****** ***** ** *********** with ***** ****** ** *** *** desired *******.
*** *******, ** ** **** ** present ******* ******* ** **% ***** MSRP, *** ** ******* ** ** overall ****** ****** ***** *** ****** percentage, **'** ****** *** ***** ****** to **** ** *** **********.
* ***** ***** *********** *** ******** near ******* ****** *** ****** ** qualify ** ** * "**** ******" strategy, ******.