Should You Show The Price At The Start Of a Presentation?

Almost every presentation or proposal that I've seen announces the price last. Conventional wisdom claims that presenting the price up front before presenting the benefits will automatically disqualify you because the shock of the price. However, if you spend 30 minutes discussing the benefits, your audience will be relieved at how low you price is.

I completely understand this...

* **** ***'** ****** ** *** ** ********* **** ** the ***** ** ***********. *'* ******* ******* *** **** ** is **** * **** ******** **** ******* * *** ******** for ***** *** ******** **** ** **** ** *** ******?

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** *** *** ********** * **** *** **** **** ***** to *** ******'* ********, **** *** ***** ** ********** *** becomes * ********* ***** ** *** ********* ** *** ************ - ******** **** *** ******. *** *** ** ********* **** price ******* ** ******** ** **.

*** **** **** ******** ** * ********** ** ***** ******** and ************ ***** ***** ******** ****** - ******* ******* *** issues **** **** *** **** ********** ***.

*** *** ** ********* **** ***** ******* ** ******** ** it.

*** *********** ********, *** ** **** ** *** **** ***** is * ****** **** ** *** *** '******** ** **' it ****** ** ****** ******* **** *** *** ******** ** it. *** ***** ** ***** * *** **** *** **** night ***** *** **** "*** **** ***** *** *** *** that? *** ****, *****'* ****!", ***** *** ** ********** ** veteran *****-***.

*** * ***** ***** ** ** **** ** **** **** price ** **** **:

*. *** *** ********* **** *** ****** **

*. *** **** **** '****' ** *** **** *** ****** is, ** *** *** ** ***** ***** ************ ****, '******** for **** **** **** ******** ***** ***, **** ** **************.". This ***** ******* **** * ***** *****, ** **** ** #1 ** *******, *******'* ***** ****.

*** ***** ***** ** ******** **** ********* ******** * ***** brand ******* ***** ***** ******, ** **** *** ***-**** *** know ********** ***** *** ******* *** **** ****** **** *** price.

******** ** * *** *** ***** *** ** ******** **** I've ******** ******* ***, *** *'* ******** ******* ****. *** they **** ******* *********. **** ** *** ****** ** *** room *** ******* **** ********** ***** **** ******** ****** *** the ******** *****. ** **** **** ****** ** **** **** about **** *** ******** ***** ** *** **** **** **** thinking '****, *** *** ****?', ********** *** ***** ************ *** missing **** ** *** *******...

***** ****** - ******* ** ** **** * **** ****, at **** ***** ** *** ********'* ****** ******* ** **** presentation? ** ** ** *** **** *** - * ******** to ** ***? ** ** **** * ********** ****** *** very ***** ** *** ****** ******* (*** ******* *******) ***** the ***** ************** *** **** ************ ** ********** *** ****** quo, ******** *** ******** ******* **** ***** *** ******** ******, and ** *** ********* *** ********?

***** *** *** ***** **** **** ********** ********** ******* ** whether *** ************ ** * ****** ** * ***** *** workign ** * ******, * *** **********, ** ****** ********** to *****?

******* ***** ***** *********** - ******* **** ********, ******* ***** business, *** ******* **** *********.

*** ******* ** *** ********** ***** ** *****:

**: "* **** **** ********* ***** *** ***** *** **** for ****."

********: "*** **** *** ******? ** *** * ***** ** engine *** ** ********* ***** ***** ** *** ********."

**: "* **** **** ** **** *** *****, ** *** if * *** ****** **."

********: "*** **** '*** * *** ****** **, *****?' **'** talking **** **** ****** ** ******, ***** ********** ****** *****, and **** ********! **'* '**** ***' ******** ** *** ****** you're *******."

**: "****'* ****** *****, *** *** **** *** ** *******?"

********: "**** **** *****, ***'** **** ***** ******** ***, *** ladies *****, *** ***** ***** ****** ***** **** **** **** you **** ****. ****, ** ***** **** * ** **** guaranteed ************. ** **** ** ***********... ****!"

**: "...*****?"

********: "**** ***** *** *** **********, *** ****, *******-*** ***** *** ********. *** **** **** *****? ** ***'** not ******, **** **..."

***** **** *********** - *** ***** ** ***** - ****** walked **** *** *** *** - *** ** *** ****** process... *** ***** *** ****'* ***** *** *********** ** *** fleet ******* ** * ***** ******* ** ***** ****** *** business.

********* *** *** ******** **** *** **** ** ***** ********** into ** *********. ******* *********: ****** ******* **** ** ************ with ***, *** ********* ******, ** ******* ** ********* ********. Middle ******* ***** ** **** '**** **'** ******* *****' ****** he ****** **'* ****. *** ***** *** ***** '** *******' but ** ** *****.

**********, ***** *********** ******, *** **** *** **** *** ****** is ***** ** ** ****** *** ************ *** ***** *** to *******. ** *** **** **** ** ***** ** *** boss *** *** *** **** *********** ** ********* ****** *** presentation. *** *** **** '******' * ******, *** ****'* *** way **** ****** ************* *** ***** *** **** *****.

*** * *** ******** **** ** ****** *******...** *** *** it...an *** ************ ** ********* ******* ****** **** ****** ******** to ********** *** ********* ******'* ******.

**** *** **** * ***** ** ******, **** ***** *******'* shock ****** *** ****** ** ********* ** **** ************ ************* that *** ********** *** ******** ** *** ********* ****** *** what ****** *** ***** ** **** *** ***** ****** *****. i.e. **** "***" *** ** *** ******** ** **** ******* may *** ** ** ********* ** *** ********* ****** ** you **** *** ***** *** **** ** ***** **** ***** them ****.

**** ****, ***** ** ** ** *** ***...***** *** *********** you *** ***** ***** ****** **** *** ********* ** ****.

*** ****** ****** ****** *** ***** ******** **** ***** **** an *********** ***** ***** **** *** ****** *** ************ *** are **** ** ***** *** ******** ... ***** ** ** at **** *******

***** ** ****** ********* ** ** ** ******** ******* ** how **** ***** *** ******* *** *** ******** ****** *** presentation