Here's is a letter from Hikvision USA:
December 4, 2015
To Our Valued Dealer Partners:
Hikvision is dedicated to helping your businesses succeed by providing you
innovative products and personalized support. Together, we meet the wide range of
needs your customers have, from entry-level to enterprise, in virtually every vertical
market. We wanted to introduce you to our new sister company, EZVIZ Inc., and
confirm that its presence will not disrupt your success in the security marketplace.
EZVIZ is a line of DIY consumer lifestyle products designed for residential use. Based
in California, EZVIZ Inc. launched its product line in the United States on October 15.
These products, which include cameras and recorders, are designed to compete in
the quickly growing Internet of Things (IoT) market, joining other manufacturers as
GoPro, Lorex, Dropcam, iBaby, and Nest. EZVIZ’s target customers are individual
consumers rather than commercial users, which is reflected in its pricing strategy,
marketing, and product positioning. The hardware, software, and operation
structure of EZVIZ products are distinctly different from Hikvision products, which
is due to intentional differentiation of the two product families.
In short, EZVIZ and Hikvision are two independent brands that focus on two
different markets, are sold through two different channels, and are serviced by two
separate support structures. Because video can be used for a variety of purposes in
everyday life, both at work and in the home, convergence of video solutions used in
professional and residential settings is occurring regardless of the introduction of
the EZVIZ portfolio. Hikvision is committed to helping our dealers adapt to the everchanging security landscape and provide unique value to their customers.
To learn more about EZVIZ, visit www.ezvizlife.com. If you have any questions or
concerns, please feel free to contact us at partners.usa@hikvision.com.
Hikvision USA Inc.
Hikvision Canada Inc.