I've never seen a legitimate analyst, journalist, or other independent entity take cash to run press releases. On the other hand, ethics aside, it could be an interesting alternative to trade magazines.
The way trade magazines typically work is that they run press releases, for free, either copy and paste, with minimal edits, or, on rare occasions, an actual writeup. The quid pro quo comes later when the magazines ask the seller to buy advertising, webinars, whitepapers, etc.
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