Keefe.
Websites may be off topic, but very relevant to the big picture. You can be certain that your business will be judged by your website. First impression matters, along with usability, how it displays on mobile devices and many other criteria . And if you expect your website to generate new leads and new business you need to address how well (or not) your website and related content will get found on the web.
Based on my 8+ years experience with both building websites myself and hiring web experts, here are some suggestions and observations:
For a very basic website, SquareSpace and other fully hosted solutions like this are no brainers. These type of websites are relatively easy to build and update, you don’t have to deal with maintaining the software, security patches and related issues. The downside to SquareSpace type sites is you don’t have all the flexibility of a custom WordPress type website. If you want to customize the look of a SquareSpace site, you may need to hire an expert.
If you have more complex demands and requirements for a website, WordPress should be considered as it is by far the most popular and widely used web development platform worldwide, however, assuming you are not web savvy, there are some areas related to building and maintaining a WordPress site that are best left to the experts such as custom graphics and designs, maintaining the software and related plug-ins. WordPress has a mind-boggling total of over 29,000 different plug-ins (tools) available which is why WordPress is so flexible and can do almost anything you can imagine.
DeLapp Designs is a web design company that I recommend if you would like a WordPress expert to build your website, create custom graphics if needed, maintain the areas that require expertise, and work with you so you can add content when you’d like. Besides helping me with custom graphics and technical details when needed for my video security website, DeLapp Designs recently built a new website for another security industry company, Louroe Electronics.