Axis Markets The 'Dynamic Duo' - Just Say No To Annual Licensing Fees From Genetec And Milestone

Axis is running a marketing campaign, e.g. in one trade magazine screencapped below:

The ad takes you to the Axis Dynamic Duo "End-to-end solutions from a single supplier.", which shows the dynamic duo of Axis NVRs and Axis camera station VMS:

On the plus side, this goes to show Canon is not making Axis sell corporate sibling Milestone.

On the other, why in the world is Axis selling an 'end-to-end solution'? This has never been a good idea for Axis but back in 2015 / 2016 when they were pushing this hard at least it could be understood in the context of the race to the bottom scaring Axis.

Axis is strongest comparatively in cameras, so sell cameras Axis. Yes/no?

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**** ** ********* ************* in *******, ** **** cameras ****.***/**?

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****:

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