Yesterday was the first time I've noticed a non-consumer surveillance brand (e.g. Ring, Nest, ADT Home Security) advertised during an NFL game, though apparently this campaign, from T-Mobile and Pano AI, actually started during last season.
According to the marketing video (posted below), Pano AI uses PTZs mounted remotely on cell towers and fire watch towers in mountainous areas, stitches images together, detects smoke from fires, and "can differentiate cloud from smoke":
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