I was surprised to see this 'Essential' advice from one of the big startup incubators YC: "Avoid long negotiated deals with big customers if you can"
** **** *****, * *********. "***" customers ***** / ********* **** **** sales **** *****, *** *** *** sale *** ***** *********** ***** ** revenue *** *********** **** ******** *****/****/***** projects ******. *********** ***** ** ******* the *** ******, *** ******** ********.
*******,**** ******* **** *** ******** **** ********* ** ** *** wisdom:
****, ** *** **** ** ************ product, ****** ****** ****** **** **** the *******. ** ** ***** ** say,it ***** ***** ***** ** **** ** ***** **** * ******** *** **** **** **** * ****** ****.*** **** **** **** ********* ****** matter *******’* **** ** * ********, but *** **** ******** **** ** forget **** ***** **** (**** *********** *** *******). [******** ****]
*********, **** *** ***** **** ** high *** ******** *********, *** **** sales ****** ***** ** **** *** bankrupt * *******/ ***** *******. ******* whales ** ********, *** ******* ********** and ******** ******* ***** ******** ** smaller *******.
**** ******* ** ** ********** ************ advice **** **. ** *** ***** with **?
*** ********, **'* ********* *** **** to *** *** *********, ***** ***** needs *** *** ********* *** **** a ******* *** ********* ****. ***** are ********** ** ****** *** **** is **** ** **** **** *** Innovator's ******* *****, *** ***** ********* that ** * *** ***** (****** media *** ***** ********) *** **********, it ***** ** *********** ****** *********.