"Flink said ADI also wants to help vendors—particularly smaller vendors—to do business in different countries."
Ha! I hope they don't use the same model as in their U.S. modus operandi.
Silva Consultants | 12/04/14 06:21am
I recently received an 890 page ADI catalog from an integrator friend of mine who was delivered multiple copies. It's sitting in my bathroom, and I thumb through it when I have a few extra minutes on my hands. :)
Call me old fashioned, but I still get a kick out of browsing through a printed catalog, and I did learn about a few niche products from some smaller manufacturers that I might not have heard about otherwise.
From a professional standpoint, however, my days of using printed materials to conduct research is long over - I am way too spoiled by the resources on the internet. I'm getting so I don't even want CDs from manufacturers; I would rather harvest "fresh" information from the web at the time that I need it.
320 million pages annually: 800 page catalog x 100,000 copies x 4 times a year
I don't think you need to be John Muir to see the absurdity in printing 320 million pages per year. Even worse to tout it as some sort of feature.
IPVMU Certified | 12/04/14 01:41pm
As long as they plant a tree for every catalog printed.
It's probably easier to find products in ADI's paper catalog than it is their website.
ADI collects $3000 per page from vendors who are pretty much forced to particpate. So if I am not mistaken, that is more than $10 million annually. Nice profit center. Who cares if it is effective marketing or if it is bad for the environment?
Don't forget about their monthly sales flyer that they print.
I actually like the idea of a catalog. True, I use the Internet for most of my search. I was however surprised to discover through that very catalog , some items I needed for a project a while ago. Then I went through the internet and found a less satisfactory solution, it also took me mcuh longer with the web. Books have their validity, browsing throug a page seems not to be the same as looking at a screen. I welcome this catalog and would like to see similar from other distributors. The cost to the environement however has me worried.
It's a crime to waste all that money and resources on a catalog most people never open. We dispose of thousands of pounds of unread materials a year. Giant catalogs that get opened and immediately thrown out.
Nelly Security | 12/10/14 03:04am
I also 2nd Uline as the worst company ever to send catalog upon catalog. They send one on every shipment and one atleast every month through the mail. My guess is that they would improve their bottom line by atleast a million or more by not sending out so many catalogs. I throw them in the trash everytime.
Im more of a quick search type of guy. I dont want to look at an index of a catalog to see what I am looking for. My bathroom breaks arent long enough to do that.
Update: 5 years later, ADI has now started an online version of their catalog:
Though, I apologize in advance, but has not the Internet (including ADI's own site) been a fairly effective online catalog already?
And, how quaint, the 2019 catalog includes a 'Camera Technology Guide' that teaches resolution up to 3MP:
Any wonder the average ADI expo dealer attendee is so poorly informed?