(Source: Newegg Page)
I think the people at LaView may have an inferiority complex, or maybe they just don't realize just how bad this market 'thinks' an OEM rebranding company can be...
(Source: Newegg Page)
I think the people at LaView may have an inferiority complex, or maybe they just don't realize just how bad this market 'thinks' an OEM rebranding company can be...
I have no knowledge of or experience with this company, but I can say that tagline inspires me to look in to them about as much as the old tried and true "We specialize in everything."
Never, ever apologize for what you are. Make a strength of your weaknesses instead of trying to pretend they aren't there.
Big Ups to Ari.... that is exactly right, imo.
The inherent connotation with the wording in that tag line is: Everyone thinks we suck.
And there is nothing to counter that tacit admission that you know people think you suck.
If you are going to acknowledge that your brand has a 'perception deficiency' among buyers of the products you make, then you have to go beyond simple acknowledgement.... you have to at least attempt to show that this 'perception' is wrong/no longer valid.
Contrast the LaView/Brovision/LTS message with Buicks new ad campaign:
Take A Fresh Look At Buick... It Just Might Surprise You
That's good stuff right there... :)
But is there a difference between acknowledging reality and drawing attention to weakness?
Make a strength of your weaknesses instead of trying to pretend they aren't there.
This is a stub joke...
Short true story: 5 yrs ago I started to play 'go' online, and since I totally sucked, I chose the username "BetterThanYouThink" as a way to simultaneously assert some bravado and humility, as if to say "I'm bad, but I'm not that bad!". But I received the worst reaction from some people! It was about a year before I realized the reason why: the mobile version of the app displayed only the first 13 characters of the username. :(
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