Milestone's recent decision to use manufacturer reps drew notable industry attention. The move could help expand their presence with more local salespeople.
Now, we know the first rep Milestone is using. And interestingly, previously, this firm represented OnSSI (as many know, OnSSI OEMs their 'recording engine' / VMS core from Milestone).
The firm, IP Security Reps, provided feedback to us:
"We expanded our business and territory coverage to include MD, DE, VA, NYC, NJ, Eastern PA and Washington DC. In the new year, we became a manufacturer’s representative for Milestone in this new east coast territory. In our traditional Great Lakes territory of MI, OH, IN, KY, WV, W. PA we no longer represent any VMS products. These regions are managed independently and product lines may / may not be correlated across the geographies.
On any information about our current or past manufacturers, I respectfully have to decline as we are governed by NDA’s."
IP Security Reps noted in a follow-up that they have no plans at this time to add a VMS in the Great Lakes region (where they were previously were representing OnSSI). While IP Security Reps is a well known surveillance player, OnSSI's replacement for them, Tec-Rep is not.
Years ago, Milestone had little to no presence in North America, but has grown significantly here, frequently at the expense of their OEM partner, OnSSI. As Milestone expands use of rep firms, it could pose a problem for OnSSI, who has traditionally used the rep model.