Lee Odess / Omdia Market Sizing Quiz
1
What is the fundamental difference between TAM and actual current market size?
They both represent the same thing.
TAM is smaller than the actual current market size.
TAM is the potential size, while the actual current market size is what it currently is.
TAM is based on factory gate pricing, while actual market size is not.
2
According to the article, what is Omdia's primary service objective?
To assess how large the market is actually today.
To serve as a marketing tool for companies.
To provide LinkedIn data analysis.
To estimate the Total Addressable Market (TAM).
3
What's the article's perspective on using bigger numbers for market sizing?
They are always more accurate.
They are strongly encouraged for all market reports.
They underestimate the market potential.
They can grab more attention but might be far overinflated.
4
Is the debate about market sizing easy to resolve?
Yes, it is straightforward.
No, reasonable people will disagree on what to include.
5
What is one of the fundamental questions in the debate about market sizing?
How to use LinkedIn employment figures
How to calculate profitability
How to define a market leader
What to include when sizing a market
6
Who has been providing physical security market sizing numbers for over a decade?
Lee Odess Inc.
Omdia
Group337
Latch
7
What does TAM stand for?
True Assessment Matrix
Total Addressable Market
Target Audience Measurement
Technical Analysis Model
8
What specific claims does Lee Odess make about Omdia?
They overestimate market sizes.
They don't have access to most industry information and extrapolate from LinkedIn employee numbers.
They only serve large manufacturers.
They fabricate their data.
9
What pricing model does Omdia typically use for market sizing?
Retail pricing
End-user pricing
Factory gate pricing
Channel markup pricing
10
What happened to Latch, the company where Lee Odess was previously an SVP?
Expanded its market reach.
Laid off 90% of its employees and was delisted.
Acquired by Omdia.
Merged with another major company.
*Required question