Marketing (381)

Displaying 'Marketing' tags 51 - 75 of 381 in total

CyberExtruder Face Recognition Profile

(PRO Only)

CyberExtruder offers 3D modeling face recognition software that they say provides quicker and more accurate matches than other 2D face recognition solutions. We spoke with CyberExtruder to better understand their approach and how their offerings...

By Sean Patton - 11 months ago

"At Hikvision, We Build Trust"

(PRO Only)

Hikvision has joined a growing number of video surveillance manufacturers marketing their trustworthiness. In a recent trade magazine full page ad [link no longer available], Hikvision declared that they 'build trust': It is a sensible move. H...

By John Honovich - 11 months ago

European Startup Ajax Profile - They "Stand Against Evil"

(PRO Only)

European intrusion detection startup Ajax Systems proclaims: How are they standing against evil? And what are the differentiators and potential roadblocks for this self-described "disruptive" company? Based on our interview with the company, w...

By Dan Gelinas - 11 months ago

Scam Research And The $86 Billion IP Camera Market

Scam. The most widely cited research numbers in many, if not most, industries come from a growing number of Indian 'market research firms'. We first covered this in Beware Scam Market 'Research'. Here is another prime example in a new 'Reuters...

By John Honovich - 11 months ago

Foolish Strategy: OEMing Facial Recognition

(PRO Only)

Almost as 'hot' as face recognition marketing right now is OEMing facial recognition. Last year, they were a who's who of company's with backdoors, now they are world leading computer vision experts. The strategy now though is OEM face recogniti...

By John Honovich - 11 months ago

AV Tech Company Profile

(PRO Only)

Taiwanese manufacturer AV Tech's revenue declined ~70% since 2012. Planning a comeback, AV Tech spoke to IPVM about their opportunities and challenges. This profile will cover the following: Brief company history Revenue Decline Product Lin...

By Robert Shih - 12 months ago

Fullerton Returns, Joins OpenEye

(PRO Only)

Eric Fullerton [link no longer available] became one of the most famous people in the industry as the Chief Sales and Marketing Officer of Milestone as Milestone became the most widely known VMS globally. Then he took one of the hardest jobs in t...

By John Honovich - 12 months ago

SS&Si Claims To Be "The New Face of Security Distribution"

Can 27-year-old Jake Voll disrupt the security distribution giants? He has positioned his company SS&Si as the 'NEW FACE' of distribution: Inside this note, based on an interview with Voll, we examine: Unconventional social media marketi...

By IPVM Team - 12 months ago

Longse USA Profile

(PRO Only)

In September 2017, Longse bought and opened their USA office. As one of the largest South China surveillance manufacturers, they have previously been covered for spam email marketing, cloning Hikvision's embedded user interface and login screen...

By IPVM - 12 months ago

ADT Promotes DIFY - "Do It For You"

"Do It Yourself" (DIY) is a popular expression and has become such a common word that it has even made the Cambridge English dictionary. But why do it yourself when you can have someone "Do It For You" (DIFY)? If ADT has its way, DIFY may beco...

By Dan Gelinas - 12 months ago

Vintra "AI-Powered" Video Analytics Startup Profile

(PRO Only)

Vintra is a Silicon Valley startup focused on AI-based video analytics. They had booths at IACP and ISC West demonstrating their hosted or on-premise solutions. We spoke with Vintra, to better understand their approach, and how they position thei...

By Sean Patton - 12 months ago

Axis Bad Marketing - Panoramic Commercial

Axis is bad at marketing. Recall last month - Axis: "No One Wants To Buy A Camera" and, more generally their 2018 production introductions. But this one is especially good bad. Axis released "The Heist" a commercial about how a bank vault is rob...

By John Honovich - 12 months ago

ASIS Offering Custom Research For Manufacturers

(PRO Only)

Manufacturers often want to know what industry people think about trends and, in particular, the segments and product they offer.  ASIS and its publication Security Management offer what they call 'Custom Research' that allows manufacturers to pa...

By Dan Gelinas - about 1 year ago

Axis: "No One Wants To Buy A Camera"

(PRO Only)

Axis has, in its own description, made a bold declaration: The industry is changing so rapidly that the following statement might seem bold but it’s true. No one wants to buy a camera. This statement underscores a number of material proble...

By John Honovich - about 1 year ago

Wyze Explosive Growth Disrupting Consumer IP Camera Market

(PRO Only)

Wyze, a company founded only in 2017, is poised to disrupt the consumer IP camera market by combining American marketing and Chinese manufacturing to deliver far lower prices for IP cameras (starting at $19.99). The company recently announced sel...

By IPVM Team - about 1 year ago

IPVM Launches Best New Product Awards

IPVM is launching its own Best New Video Surveillance Product Awards in 2019. The goal is to provide the industry with a legitimate program, based on testing, transparent analysis and no pay to play. This will help buyers make better decisions and...

By John Honovich - about 1 year ago

Geutebruck Company Profile

(PRO Only)

Geutebrück [link no longer available] has been in business for nearly 50 years, but they are not well known within the US surveillance market. In this report, we profile Geutebrück, based on a conversation with Geutebrück's majority owner, Katha...

By Sean Patton - about 1 year ago

Knightscope Winning Investors, Struggling With Growth

(PRO Only)

While Knightscope's new financials show the company only winning 11 new customers in the past 12 months, the company continues to win new investors. Two of the notable positive moves for the company are its NYC showcase and its participation in t...

By John Honovich - about 1 year ago

Huawei Admits AI "Bubble"

A fascinating article from the Chinese government's Global Times: Huawei’s AI ambition to reshape industries. While the Global Times talks about Huawei 'unveiling' their AI strategy, Huawei was showing this at IFSEC 2018, e.g., see our Huawei S...

By John Honovich - about 1 year ago

Amazon Touts Home Security Market Disruption

(PRO Only)

Amazon is coming for ADT and all of home security. Indeed, Amazon is advertising this as, in their own words, calling home security a: Inside this note, we examine Amazon's advertising and marketing to disrupt home security, how they plan to do...

By John Honovich - about 1 year ago

The Robolliance is Dead

(PRO Only)

The Robolliance has died. Formed 2 years ago to fanfare, the robots-focused marketing machine is no more, having slipped quietly away sometime in the first half of 2018. When originally launched IPVM covered that the Robolliance, if not actual ...

By Dan Gelinas - about 1 year ago

ASIS GSX 2018 Show Report

(PRO Only)

In the first major US show since the US government ban of Dahua and Hikvision was passed into law, the mega Chinese companies were in retreat and rivals happy to take advantage of it. Hanwha had numerous huge banners touting 'trust' and 'Made in ...

By IPVM Team - about 1 year ago

Displaying 'Marketing' tags 51 - 75 of 381 in total