Marketing (411)

Displaying 'Marketing' tags 376 - 400 of 411 in total

2010 Spring Surveillance Trends

Emerging from ISC West, a number of clear trends will likely impact purchasing decisions over the next 12 months. In this premium report, we examine the 6 key factors, including positive and negative trends Poll: Which trend will have the most im...

By John Honovich - about 10 years ago

Pelco's All-HD Gambit: Who Wins? Who Losses?

In a much publicized move, Pelco's booth at ISC West was 'all-HD': HD fixed camera, HD PTZs, HD monitors, HD NVR appliances, etc. Even in an industry where nearly all the incumbents are now marketing IP heavily, this move stood out for it's 'bet ...

By John Honovich - about 10 years ago

Where's the Real Innovation in Video Surveillance?

It's a puzzle - do the lack of strong new product announcements at this year's first security trade show mean a lack of new innovation in video surveillance? 2009 vs. 2010 Last year, by comparison, the innovation trend was clear - a fast and bro...

By John Honovich - about 10 years ago

Readers Respond: 134 Votes, 25 Comments Examined

Over 100 people voted and more than 25 left detailed comments to our recent question/discussion. In this post, we review and respond to the comments offered. 134 people responded to our survey on "How Critical Should We Be of Video Surveillance P...

By John Honovich - over 10 years ago

Should Manufacturers Publicly Share Technical Docs?

Technical documentation is important for evaluating products and learning how to optimally use them. User manuals, training materials and videos are some of the most critical. Despite this, a significant number of manufacturers provide no on-line ...

By John Honovich - over 10 years ago

Marketing Statistics for Security Integrators

Security Sales Magazine has released a statistical report on marketing expenditures and choices for US security integrators [link no longer available]. The most interesting points made include: Close rates for new business dropped from 56% t...

By John Honovich - over 10 years ago

Details on Archerfish Solo SmartCam Disclosed

In conjunction with the 2010 Consumer Electronics Show, Cernium is releasing more information on its Archerfish managed video / smart camera / embedded storage product. New details disclosed include: On-board storage to support one week of rec...

By John Honovich - over 10 years ago

GuardYourPlace.com: MLM Comes to Video Surveillance

With IP video expanding the use of video surveillance in the home, classic and controversial consumer marketing practices are arising, specifically Multi-Level Marketing. A new entrant, GuardYourPlace.com [link no longer available], offers a simp...

By John Honovich - over 10 years ago

Is ADT Over-Selling IP Video?

In perhaps the most over-stated marketing piece of the year, ADT's "Network Video Benefits and Guide" whitepaper provides a flawed case for moving to IP video. While some points are standard claims, a number are problematic: Claims DVRs requir...

By John Honovich - over 10 years ago

Is Cisco the Lindsay Lohan of Video Surveillance?

To get a sense of the widespread disrespect for Cisco in the security industry, consider the Editor of Security Systems News [link no longer available] recent comment on our FTC article: "Cisco is the Lindsay Lohan of the industry right now." ...

By John Honovich - over 10 years ago

Will Manufacturers Always Overstate their Product's Claims?

Integrators frequently lament the problem of over-stating performance claims. It is a fundamental issue in new technology deployments. In a survey article on "Game Changing" security technologies, the CEO of Henry Brothers [link no longer availabl...

By John Honovich - over 10 years ago

Evaluation Metrics for Storage Savings

Properly evaluating TimeSight's extreme storage savings claims depend on carefully analyzing TimeSight's assumptions and contrasting that to competitive technology and common deployment scenarios. We examine this herein. TimeSight has to be evalu...

By John Honovich - over 10 years ago

Riskiest Companies 2009 - BRS Labs and TimeSight

BRS Labs and TimeSight are likely the riskiest video surveillance companies. With extensive marketing campaigns and multiple awards received from questionable award programs, they are creating a lot of noise and obscuring significant risks. Extr...

By John Honovich - over 10 years ago

More Over the Top Marketing Claims

BRS Labs continues to be more brazen in their over the top marketing claims. With yet another group providing them an award [link no longer available] based on zero testing or in-depth technical analysis, BRS Labs claims, "There is no required pr...

By John Honovich - over 10 years ago

Awards Benefit Manufacturers -- Not Users

Awards assist manufacturers in selling products rather than identifying the best solutions for user's needs. This is a growing concern as the number of awards are increasing substantially. This month [September 2009], both ASIS [link no longer av...

By John Honovich - over 10 years ago

Recommendations for Surveillance Startups / Investors

While there are many startups in video surveillance, many of them have under-achieved, especially the most prominent, VC backed companies in the market. Indeed, this has caused VentureBeat to symbolize the security startup market as a sinking ship...

By John Honovich - almost 11 years ago

Testing VideoIQ's Video Analytics (iCVR)

In this test, we examine one of the most discussed manufacturers in video analytics - VideoIQ [link no longer available]. Their claims of automatic calibration and self-learning technology has drawn substantial interest. Their most recent product ...

By John Honovich - almost 11 years ago

IP Camera 2009 Mid Year Review

Megapixel was the most dominant trend in IP cameras over the first half of 2009. So dominant was megapixel, that not only did most manufacturers release new megapixel cameras but a new non-IP megapixel standard was proposed. Not surprisingly, indu...

By John Honovich - almost 11 years ago

VMS / NVR / DVR 2009 Mid-Year Market Review

Over the first half of 2009, improvements in deployment simplicity was the strongest theme for video management systems. While few to no groundbreaking features were introduced, more than a dozen manufacturers took steps to reduce the complexity o...

By John Honovich - almost 11 years ago

Video Analytics 2009 Mid-Year Market Review

The last six months were rough for video analytics. Little good news and lots of public recognition of video analytic troubles. In our own recent analysis and survey on video surveillance technology trends, video analytics finished a distant third...

By John Honovich - almost 11 years ago

Axis Market Weakness Continues in Q2 2009

So much for green shoots - at least for Axis. In their just released Q2 financial report [link no longer available], Axis leads with "No Change in Sales Trend" which is not a good thing considering their abrupt drop from last year's almost 40% gro...

By John Honovich - almost 11 years ago

Examining Cisco's Small Business Video Surveillance

Cisco is making a major push into the small business market. As part of this, Cisco is increasing both their product offerings and marketing of video surveillance products. Cisco's success (or lack thereof) in the enterprise video surveillance ma...

By John Honovich - almost 11 years ago

Testing Wide Angle Megapixel Lenses - Theia SY125M

More pixels provide the opportunity for greater field of views and less cameras. However, stock lenses provided with cameras only offer moderately wide fields (60-70 degrees). A few companies are now developing wider angle lenses to help solve th...

By John Honovich - about 11 years ago

Power of Marketing for Video Analytics

What's interesting is that when I talk to industry people, BRS Labs now is consistently listed among the top video analytics companies. This has to be their strong marketing efforts over the last year (since it is certainly not independent test re...

By John Honovich - about 11 years ago

What Does 3VR Face Recognition Korean Results Mean?

Recently, results from a facial recognition test for the Korean National Police were reported [link no longer available] widely by 3VR of obtaining: "85-92 percent accuracy in recognizing and matching faces in a few crowded, highly-trafficked publ...

By John Honovich - about 11 years ago

Displaying 'Marketing' tags 376 - 400 of 411 in total