This may be the future of manufacturer marketing. Each day, the once dominant manufacturer marketing machine is further drowned out by the rise of the Internet. PR hacks continue to send out boring press releases, hoping that more than a few...
By John Honovich - over 8 years ago
Desperate, shady PSIM marketing tactics continue. Last month, $50 million of diamonds were stolen from the Brussels airport. Now, a PSIM marketing manager tries to capitalize on that to sell his products. Unfortunately, their case for PSIM is...
By John Honovich - over 8 years ago
A Taiwanese manufacturer, far behind market leaders, captured mass media attention recently with a cunning marketing campaign against megapixels. HTC's new smartphone, the One X+ [link no longer available] led with the promise of "ultrapixels",...
By John Honovich - over 8 years ago
LinkedIn's descent into a cyber cesspool continues with unscrupulous marketers stepping up their spam campaigns. Today, we have a PSIM marketer, from CNL, blasting away, posting the same exact discussion on at least 10 different groups, ranging...
By John Honovich - over 8 years ago
Avigilon has responded to IPVM's "Avigilon's Dirty Tricks" post, justifying their home page advertisement comparing analog to Avigilon's quality. Unfortunately, this raises far more serious questions about Avigilon's approach and its conformance...
By John Honovich - over 8 years ago
Over the years, we have seen many clueless marketing people and their wacky ideas - replacing 95 cameras at once, averting school shootings, delivering 3270% benefits, etc. While exceptions exist, they typically have little idea what they are...
By John Honovich - over 8 years ago
File this under shocking not surprising in the least. A security blogger has caught Arecont in an obvious lie with their recent advertisement. In the ad, they show an overview of a cafe. Within the overview are two circles - a larger one...
By John Honovich - over 8 years ago
After turning in a 'weak' quarter of 'only' 52% growth in Q2, Avigilon's growth jumped back up to 69% for Q3 2012. Plus, profitability soared, fueled by marketing investments and limited R&D expenditures. Now, Avigilon has the mega integrator...
By John Honovich - over 8 years ago
Cold water is being thrown on renewed dreams of using facial recognition and demographic analysis. This time it is coming from an unlikely source and country. The United States Federal Trade Commission has issued 'best practices' that recommend...
By John Honovich - almost 9 years ago
I must admit I have a new favorite security blog. It's such a guilty pleasure but in an industry like ours that offers so few geniune public opinions, it is a winner. The most recent entry explores how the company's boss is 'starved for attention...
By John Honovich - almost 9 years ago
Avigilon will be a $500 million company in 2016. So says their CEO. Can they do it? Can a company on pace for ~$100 million revenue this year, increase 500% in just 4 years? Not only that but can the company become "the world's largest video...
By John Honovich - almost 9 years ago
Megapixel cameras are magical and if you don't believe it, let the fine folks at Arecont show you how. Some people say, "Megapixel cameras are great but how much more benefit do they have over SD?" Well, Arecont has done the calculations and...
By John Honovich - almost 9 years ago
Who's #1 online for video surveillance? You'll never guess. I can pretty much guarantee that. Are you thinking old school? Pelco? No. How about new school? Axis? Wrong again. Perhaps it's the Wikipedia page for surveillance? Nope. Maybe a big...
By John Honovich - almost 9 years ago
Big Brother - A selling point, human rights violation or both? Controversial video analytic supplier BRS Labs is pushing forward with its most aggressive marketing ever, embracing the 'Pre-Crime' mantle of science fiction movies. Here's the...
By John Honovich - almost 9 years ago
Recently, surveillance innovation has been underwhelming. Indeed, this Spring, it hit a low point, with incremental advances in video quality and a boost for edge storage being the most notable trends, raising questions about what would come in...
By John Honovich - almost 9 years ago
Most trade magazine 'articles' simply cut and paste press releases. Few are generic survey pieces. But every once in a while, an article is so amazing and expertly crafted by a Public Relations (PR) person that even we need to give it kudos. Such...
By John Honovich - almost 9 years ago
Definitely the most eventful and colorful ASIS show in a long long time; While it certainly was not particularly successful in a conventional sense nor were exhibitors thrilled with traffic, Philadelphia was quite an experience. Most everyone had...
By John Honovich - almost 9 years ago
The security industry is not showing much love to the City of Brotherly Love. A small show floor hosted clearly lighter traffic than recent past events with many exhibitors gossiping or checking their phones, despite quite a number of products...
By IPVM Team - almost 9 years ago
The message still remains: Want to know who the savvy marketers are? Check who announces products and moves before the show. For example, in the last 24 hours, both Axis and Milestone made two significant announcements. [Update: Milestone has done...
By John Honovich - almost 9 years ago
When we last checked in with Interlogix, they were unveiling their big announcement for ISC West 2012: a cake. While some were excited to see the Cake Boss, most seemed to be baffled by the lack of real product release. Recently, we caught up with...
By Ethan Ace - almost 9 years ago
While still fast for the surveillance market, Avigilon's growth cooled notably in Q2 2012 while marketing expenditures skyrocketed. In this note, we break down Avigilon's quarterly financial report [link no longer available] and commentary from...
By John Honovich - almost 9 years ago
I've said it before and I'll say it again, PR people are worthless. Not all, of course, but an amazing number of them. In today's episode, we have the Public Relations Agency for VMS manufacturer Milestone Systems sending out an email blast with...
By John Honovich - about 9 years ago
Terrible best describes most integrator websites. Antiquated, wacky or generic are common descriptions that come to mind. Fortunately, it does not take much money to correct this. Indeed, snake oil salesman who typically charge a lot will...
By John Honovich - about 9 years ago
One of our industry's most ridiculous marketing claims is Avigilon statement that their 29MP camera "can replace up to 95 conventional cameras [link no longer available]." Grounded on the resolution = quality myth, virtually no one will ever...
By John Honovich - about 9 years ago
We are all witnesses to the worst security marketing campaign ever run. Over the last 4 years, the underfunded and outmanned HDcctv Alliance has attacked, spammed, alienated and outraged security professionals around the globe. In this note, we...
By John Honovich - about 9 years ago
