Marketing (380)

Displaying 'Marketing' tags 376 - 380 of 380 in total

Are Trade Shows Dying?

Internet economics and the recession pose a significant risk to the future of trade shows. A broad trend facing all technology industries, we may see dramatic reductions and changes to leading security trade shows in the next 3 years. With Norbain...

By John Honovich - almost 11 years ago

Eliminate Sales and Marketing

10-20% of all spending on video surveillance goes to sales and marketing costs yet customers find great difficulty determining the best solution for their needs. The solution to this, just like in stocks and real estate, is to eliminate traditiona...

By John Honovich - about 11 years ago

Using Video for Marketing and Operations

What's really interesting about "convergence" is using video for marketing and operation purposes rather than security - IT integration. Today, I read a post [link no longer available] from the CEO of Envysion that nicely made the point and voice...

By John Honovich - over 11 years ago

How to Read Marketing Material

Almost all IP video info is vendor marketing. Good decision making requires critically reading and analyzing this material. At first, I did not believe that most information was vendor marketing material. Obviously, web sites and press releases...

By John Honovich - over 11 years ago

How to Evaluate New Technology

Most new technology fails but when it is successful, the business benefits can be enormous. The challenge then is how to efficiently determine what new technology is legit so that you simultaneously avoid disaster and reap the rewards of the rare...

By John Honovich - over 11 years ago

Displaying 'Marketing' tags 376 - 380 of 380 in total