Marketing (335)

Displaying 'Marketing' tags 326 - 335 of 335 in total

Risks of Overloading Video Surveillance Systems

Cameras, software and recorders are all becoming more powerful and complex. Higher resolution, multiple streams, multiple analytics and more powerful CODECs greatly enhance the potential of video surveillance. At the same time, using multiple feat...

By John Honovich - almost 10 years ago

Why Cisco Video Surveillance has Struggled

Despite the great hype for Cisco's entrance into video surveillance, Cisco has not demonstrated significant success in the market. They have won only a limited number of projects and many, if not most, of those are tied to larger Cisco deployments...

By John Honovich - almost 10 years ago

Economic Meltdown Rocks Security Industry

This is no ordinary recession. Dramatic and permanent changes have already begun. In conversations with over 30 end users, integrators and manufacturers over the last 2 weeks, the changes are happening faster and deeper than even I predicted a few...

By John Honovich - almost 10 years ago

What's the difference between HD and Megapixel Cameras?

While 2009 was the year of megapixel surveillance cameras, it was also the year where confusion between HD and megapixel cameras began. Historically, everyone who sold cameras with 1 million pixels or more called them megapixel cameras. However, i...

By John Honovich - almost 10 years ago

How to Cut Costs Using the Internet

The recession is forcing broad reductions. Worse, the era of excess consumer spending is over. In response, most business around the world, whether they buy or sell video surveillance, will have to tighten their belts. Even if your company was gro...

By John Honovich - about 10 years ago

Are Trade Shows Dying?

Internet economics and the recession pose a significant risk to the future of trade shows. A broad trend facing all technology industries, we may see dramatic reductions and changes to leading security trade shows in the next 3 years. With Norbain...

By John Honovich - about 10 years ago

Eliminate Sales and Marketing

10-20% of all spending on video surveillance goes to sales and marketing costs yet customers find great difficulty determining the best solution for their needs. The solution to this, just like in stocks and real estate, is to eliminate traditiona...

By John Honovich - over 10 years ago

Using Video for Marketing and Operations

What's really interesting about "convergence" is using video for marketing and operation purposes rather than security - IT integration. Today, I read a post from the CEO of Envysion that nicely made the point and voiced my own concerns with the ...

By John Honovich - over 10 years ago

How to Read Marketing Material

Almost all IP video info is vendor marketing. Good decision making requires critically reading and analyzing this material. At first, I did not believe that most information was vendor marketing material. Obviously, web sites and press releases...

By John Honovich - over 10 years ago

How to Evaluate New Technology

Most new technology fails but when it is successful, the business benefits can be enormous. The challenge then is how to efficiently determine what new technology is legit so that you simultaneously avoid disaster and reap the rewards of the rare...

By John Honovich - over 10 years ago

Displaying 'Marketing' tags 326 - 335 of 335 in total