Marketing (441)

Displaying 'Marketing' tags 251 - 275 of 441 in total

Axis / Canon Conflict

(Member Only)

Canon spent $2.8B to acquire Axis, and in doing so created one of the industries largest product line conflicts. Despite obvious benefits of merging the strengths of each company, the two companies remain independent, battling each other. We rev...

By Brian Karas - over 4 years ago

Pelco Sales and Marketing Execs Both Out

(Member Only)

Both Pelco's VP of Sales and VP of Marketing are out of Pelco. In this note, we examine what Pelco is doing, based on a conversation with Pelco's CEO.

By John Honovich - over 4 years ago

Avigilon Weakest Quarter Ever (Q1 2016)

(Member Only)

Just 2 years ago, Avigilon revenue grew an astounding 74%. Now, that feels like 20 years ago. Avigilon's growth rate continues to fall, while struggling with profitability. In this note, we examine the results, the CEO's error and what this mean...

By John Honovich - over 4 years ago

Mark Cuban Funded Analytics Company Shifts Away From Security

(Member Only)

In early 2015 Mark Cuban has funded a video analytics company, Netra, after the founder cold-emailed him. Now the company has shifted away from security. We look at the reason for this shift in this updated report.  

By IPVM Team - over 4 years ago

ADT's Terrible "Business Video Special"

(Member Only)

ADT is special. Pricing for HD video has gone down sharply, but not for ADT whose "less than $2 a day offer" is quite impressive.

By John Honovich - over 4 years ago

IDIS International Expansion Examined

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IDIS has been spending large to gain awareness, something we criticized early on: How to Blow $200,000 On A Booth (IDIS).  This trend is continuing into 2016, and expected to continue through 2018.. We spoke with IDIS, and examine their market ap...

By Brian Karas - over 4 years ago

Quantum Storage Company Profile

(Member Only)

Storage vendor Quantum is bringing their multi-tier storage architecture to the security industry, claiming cost-effective long-term data storage. And they have been spending heavy building a sales team and marketing program focused on the video ...

By Brian Karas - over 4 years ago

Drako Launches Fake Charity Sales Promotion

There is nothing quite like a really rich guy using charity to sell surveillance systems. The children may be the future, but for Eagle Eye Networks, the present is a PR campaign and schools paying them in a year or having their systems ripped ou...

By John Honovich - over 4 years ago

3xLogic Company Profile

(Member Only)

In business for 20 years but only recently doing any significant marketing, 3xLogic has moved from a VMS developer to an end-to-end solution provider. The company has made acquisitions, attracted an industry veteran as CEO, and is raising money f...

By IPVM Team - over 4 years ago

Hikvision (Stops) Lying About Ezviz Security

Hikvision promoted the security of their directly sold Ezviz consumer line to Americans in a March 9, 2016 release. False It featured this false statement: "One critical element that distinguishes EZVIZ's security measures from others is that t...

By John Honovich - over 4 years ago

Pivot3 Moves From Video to Hyperconvergance

(Member Only)

A decade ago, Intransa and Pivot3 both hit the video surveillance market hard with big money and big claims for advanced storage offerings. Intransa died a few years ago and Pivot3 has gone back and forth with their focus.  Now, Pivot3, with a si...

By Brian Karas - over 4 years ago

Samsung Losing Its Name and Integrity

Samsung's video surveillance division told everyone that nothing was going to change. They were wrong, if not lying. They are losing the Samsung name and, in the process, their integrity. Samsung False Assurances

By John Honovich - over 4 years ago

Tyco's Best Blurring Camera is Here

(Member Only)

Tyco has just unveiled, what it boasts, as delivering "the best quality color image" in night mode. That is, if you like slow moving people to be blurred out. Take a look:

By John Honovich - over 4 years ago

10 Surprising ISC West 2016 Booth Sizes

(Member Only)

Who is spending big money or cutting back on marketing? Who is going to be the IDIS of this year's show? Here are our 10 top choices: Dahua Doubling

By John Honovich - over 4 years ago

Avigilon Trumps Axis' Deceptive Ad With A Real One

(Member Only)

Axis and Avigilon are reversing roles. While the IP video pioneer increasingly loosens its ethical standards, Avigilon has responded with a well done, on target, campaign. Axis Deceptive Commercial

By John Honovich - over 4 years ago

Goodbye Dropcam, the $50 Home Security Camera Era Is Here

(Member Only)

Remember those days not too long ago where a $200 home security camera with a $100 per year for storage was considered novel and exciting? That era is closing. A new era of Chinese fueled, direct sale, no recurring cost cameras are here. In thi...

By John Honovich - over 4 years ago

Axis Is In Denial About HD Analog

(Member Only)

For more than a decade, Axis' #1 argument against analog has been no HD.  This, of course, is no longer the case. Unfortunately, Axis remains in denial and trying to deceive about the reality of today's market.

By John Honovich - over 4 years ago

Trade Mag Admits 84% Prefer Online Over Print

Some say the industry is so old and conservative that print is still important. Well, even a print trade magazine is now admitting this is no longer true. Online Dominates Print Security Systems News declares, "SSN readers look online for news"...

By John Honovich - over 4 years ago

Hikvision And The Chinese Government

Here are the facts about Hikvision's China government ownership. #1 Fact - Hikvision CEO Admits China Government Ownership In the China government's official website, Hikvsision's CEO admitted this (in English), saying [link no longer available]...

By John Honovich - almost 5 years ago

Honeywell Scares People In Their Own Homes

(Member Only)

ADI's corporate parent is evidently just as good with scare tactics as ADI is. SSN ran an article on a Honeywell survey, declaring: "Two-thirds felt unsafe in their own homes." It seemed absurdly high. Are the overwhelming majority of people r...

By John Honovich - almost 5 years ago

Hikvision Responds to Ezviz Direct Sales + Changes Marketing

(Member Only)

Hikvision has responded to IPVM's concerns about their new direct sales company Ezviz, has also changed their marketing and sent a letter to their dealers. In this note, we examine their response, the dealer letter, and break down their changes.

By John Honovich - almost 5 years ago

Avigilon CEO Solution for Terror Attacks

Ripped from the headlines, spurred on by the France terror attacks, Avigilon's CEO has a solution. Inside this note we look at his aggressive analytics plan, analyzing its potential to solve attacks. Solution Avigilon's CEO explained:

By John Honovich - almost 5 years ago

Ingram Micro is Back to Defend IP!

(Member Only)

With $40+ billion annual sales, Ingram Micro is a mega distributor. But they have never been anything in physical security. Their last major push a few years ago ended in disaster. Now, they are back and are ready to ride the massive wave of IP ...

By John Honovich - almost 5 years ago

Differentiators vs Features - Stop Bad Pitches

Most sales pitches are bad. Most confuse differentiators and features. We receive many pitches and the most fundamental problem we see, over and over again, is that companies confuse differentiators with features, even when we explicitly request...

By John Honovich - almost 5 years ago

Displaying 'Marketing' tags 251 - 275 of 441 in total