Marketing (441)

Displaying 'Marketing' tags 226 - 250 of 441 in total

Sony and Bosch Combine Forces

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Two of the biggest brands in the video surveillance industry are joining forces. Following a wave of industry consolidation and the race to the bottom, Sony and Bosch are partnering together. Neither company is acquiring the other, but the impact...

By Brian Karas - almost 4 years ago

Samsung Brand 'Phasing' Out For Hanwha Techwin

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The phasing out of the Samsung brand for video surveillance products continues. First, it was the corporate name changing from Samsung Techwin to Hanwha Techwin, with Samsung Techwin America and Europe remaining. Then came the switch from Samsung...

By John Honovich - almost 4 years ago

Milestone Launches $50,000 Developer Contest

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Milestone wants independent developers to enhance XProtect. In a hackathon-style contest Milestone is soliciting developers to submit ideas for a shot at a $50,000 prize. If they like your idea, they'll even pitch in to help with development. We...

By Brian Karas - almost 4 years ago

"WTF?!?!? Who is Brian Karas?!?" Exclaims Knightscope

Knightscope co-founder Stacy Stephens emailed us: He may not have intended to send it to us and he probably can figure out who Brian Karas is, (e.g., on LinkedIn). His objection was to us criticizing his company in a recent post about their com...

By John Honovich - almost 4 years ago

IHS Sells Credibility To Manufacturer Sponsorships

A valuable manufacturer opportunity or a conflict of interest? Trade magazines have long offered promotional whitepapers and webinars to manufacturers.  Now IHS (formerly IMS), who is frequently cited for industry data, is promoting its own riva...

By Brian Karas - about 4 years ago

Sharp Security Robot Profile

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Security robots are getting a lot of attention. Unfortunately, this is often for wrong reasons, most spectacularly highlighted by the Knightscope robot running into a toddler. It certainly does not help that the Knightscope machine is designed to...

By IPVM Team - about 4 years ago

The 'Last Chance to Save' On Hikvision Is Here

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It is over. After at least 8 across the board price cuts in the past 10 months, including an unprecedented back to back 20% off, Hikvision has declared that this one will be the 'last chance'. But Hikvision has already significantly changed the ...

By Brian Karas - about 4 years ago

How To Become an 'Expert' In An Hour

If you want to be perceived as an expert in your market, speak at every event possible... the math is simple: when someone stands in front of an audience in an official capacity and speaks on a subject, they become an expert. So says securit...

By John Honovich - about 4 years ago

Axis Takes Over Canon Surveillance Sales and Marketing

(Member Only)

The wasteful Axis / Canon conflict is ending. After more than a year of Canon's video surveillance group competing with Axis, Canon is subordinating itself to Axis. In this note, we shared feedback from Axis CEO how this will work, examine the m...

By John Honovich - about 4 years ago

How Much Axis and Avigilon Pay For Sales And Marketing Per Camera

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When you buy an Axis or Avigilon camera, how much of that goes to pay sales and marketing expenses? Is it trivial like $2 or $3? Or is it far more? In this post, we break down those numbers and explain how significant the cost of sales and marke...

By John Honovich - about 4 years ago

Get End User Leads for Just $997 A Month

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Scam or opportunity? As trade mags continue to suffer from the decline of print media, they are scrounging for new ways to make money. Rather than provide better research and reporting, the path for Security Sales is to sell end user leads for $7...

By John Honovich - about 4 years ago

Integrators Vs Manufacturers Direct To End Users

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Many manufacturers have increasingly large and hungry sales forces that call on more and more end users. One recent example is Axis ~$20 Billion Retailer End to End Solution Win. Does this help or hurt integrators? Are integrators ok with this or...

By Brian Karas - about 4 years ago

Hikvision PRC Government Origin And Control

Hikvision originated from a PRC China government research institute. This is uncommon in the West but frequent in China (though Hikvision is the Chinese government's only controlled video surveillance manufacturer). Hikvision was founded from the...

By John Honovich - about 4 years ago

Milestone Declares End-To-End Is A Dead-End

(Member Only)

While Axis celebrates their end to end system win at top 50 global retailer H&M, their Canon sister company Milestone is proclaiming that end-to-end solutions like Axis' are a "dead end". Times have certainly changed. Axis and Milestone were ...

By Brian Karas - about 4 years ago

Hikvision 20% Price Cut Twice In A Month

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Days after celebrating the Chinese government's commitment of up to $3 billion USD more in funding, Hikvision USA is now launching up to 20% across the board price cuts on all products for the second time in less than a month. In this note, we ex...

By John Honovich - about 4 years ago

Axis Lists Itself First Among VMSes

(Member Only)

When you think of VMSes, who do you think of first? Well, Axis, the camera manufacturer, thinks of itself. Axis declared: There are a variety of VMS developers including Axis, Milestone, Genetec, Exacq, IpConfigure and others that develop soft...

By John Honovich - about 4 years ago

Dahua Fakes Being American

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Robbed from the Hikvision playbook, now Dahua takes it turn. Dahua, China's second largest manufacturer, is ramping up its marketing. Dahua announced a new ad campaign calling themselves a 'California treasure' comparable to the California Gold ...

By John Honovich - about 4 years ago

The Real Samsung Is Back, Launching Extreme Video Analytics

(Member Only)

No, this is not about Hanwha / Techwin. This is about the real / original Samsung group. After selling Techwin, which included their video surveillance offering, to Hanwha, Samsung is getting back into security and they are claiming a suite or g...

By Brian Karas - over 4 years ago

Avigilon Appearance Search Aims to Transform Video Surveillance

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After a 'revolutionary' edge storage release this Spring, Avigilon is now aiming to 'transform video surveillance' with its upcoming appearance search. We spoke with Avigilon about the offering, and examine it in detail inside, comparing to compe...

By John Honovich - over 4 years ago

The Robolliance, If Not Robots, Are Here

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Are robots the next big thing in security? A new alliance and a large security cooperative thinks so. In this note, we examine the 'Roboliiance', its backers, its outlook, analyzing what may or may not work.

By John Honovich - over 4 years ago

The Robolliance, If Not Robots, Are Here

(Member Only)

Are robots the next big thing in security? A new alliance and a large security cooperative thinks so. In this note, we examine the 'Roboliiance', its backers, its outlook, analyzing what may or may not work.

By John Honovich - over 4 years ago

The Robolliance, If Not Robots, Are Here

(Member Only)

Are robots the next big thing in security? A new alliance and a large security cooperative thinks so. In this note, we examine the 'Roboliiance', its backers, its outlook, analyzing what may or may not work.

By John Honovich - over 4 years ago

Avigilon Exec Out, New Exec Aims to Improve Communications

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On the one hand, yet another Avigilon executive is out. On the other, this may mark a change in Avigilon's communications strategy and ability to persuade investors and the public. In this note, we share feedback from our conversation with Avigi...

By John Honovich - over 4 years ago

LinkedIn's Emergence as a Video Surveillance Marketing Power

LinkedIn has become one of the most powerful marketing sources for both integrators and manufacturers, surpassing trade magazines, banner ads, Twitter and other online advertising options. In this note, we share data from our own campaigns as wel...

By John Honovich - over 4 years ago

Displaying 'Marketing' tags 226 - 250 of 441 in total