Marketing (387)

Displaying 'Marketing' tags 1 - 25 of 387 in total

Verkada Paying $100 For Referrals Just To Demo

(PRO Only)

Some companies pay for referrals when the referral becomes a customer. Verkada is taking it to the next level - paying $100 referrals fees simply for a prospect to do a 30-minute web demo. Madness or Genius? In this note, we examine the approa...

By John Honovich - 6 days ago

Intersec 2020 Final Show Report

(PRO Only)

IPVM spent all 3 days at the Intersec 2020 show interviewing various companies and finding key trends. We cover: Middle East Enterprise Market Challenges Strong Demand for AI Impact of Lack of privacy regulations VSaaS Shift Slow Axis In...

By Charles Rollet - 6 days ago

2020 Video Surveillance Cameras State Of The Market

Each year, IPVM explains the main advances and changes for video surveillance cameras, based on our industry-leading testing and reporting. This is the 5th year we are doing this, compare to: 2019 Video Surveillance Cameras State of the Mark...

By Ethan Ace and John Honovich - 25 days ago

Stop Blaming Your Employee, Wyze

Wyze management is at fault for its massive data leak, not its 'employee', as it has centered the blame on. While blaming an employee is clever marketing, it obscures the real issue here - that Wyze failed fundamentally at providing cybersecuri...

By John Honovich - 28 days ago

Freebie Face-Off: Rise of ~$30 Giveaways Examined

(PRO Only)

The freebies are growing. Verkada started this (see The Fastest Growing Video Surveillance Sales Organization Ever - Verkada) and now has given away tens of thousands of Yeti Tumblers at a cost exceeding $1 million dollars. And direct competito...

By John Honovich - about 2 months ago

Struggling Arcules Changes Chief Revenue Officer

(PRO Only)

Canon / Milestone spinout Arcules has struggled, now changing their Chief Revenue Officer, just a year after he came on board. The issue is not Arcules alone, as we argued this summer - Milestone Has Problems - the biggest of which is Arcules.

By John Honovich - 3 months ago

Hikvision ColorVu is Smart Marketing

(PRO Only)

Hikvision ColorVu (see IPVM test results) is smart marketing, a lesson to be learned by competitors and a rising trend. Inside this note, we examine why, what competitors are missing, how ColorVu can help Hikvision and what issues there are in ...

By John Honovich - 4 months ago

Directory of 70 Video Surveillance Startups

(PRO Only)

This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019 State of Video Surveillance Startups In the past year, the number and funding of video surveillanc...

By IPVM Team - 4 months ago

ASIS GSX 2019 Final Show Report

(PRO Only)

IPVM went to Chicago for ASIS GSX 2019, with many exhibitors disappointed about traffic and the exhibitor schedule changing next year. However, there were startups making progress, growing interest in gunshot detection, the return of a weakened...

By IPVM Team - 5 months ago

"Stats Don't Lie" Says Deceptive IFSEC

While IFSEC has declared #statsdontlie and trumpeted seemingly skyrocketing visitor numbers, they are decieving about their show's problems. On July 29, 2019, IFSEC declared: 34,000+ is an impressive number, especially since it represents a 25...

By John Honovich - 6 months ago

ZeroEyes Gun Detection Startup

(PRO Only)

A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist first responders of active shooting incidents. We spoke to ZeroEyes, to understand their analytics, ...

By Sean Patton - 7 months ago

Bosch Integrating Sony Video Security Sales And Marketing Team

(PRO Only)

What is the future of Sony in video surveillance? In 2016, Bosch and Sony announced an atypical 'partnership'. Now, Bosch tells IPVM that they are integrating Sony's sales and marketing teams. Inside this note, we examine Bosch's statement, So...

By John Honovich - 7 months ago

Ivideon Russian VSaaS Profile

(PRO Only)

Ivideon was an early VSaaS entrant, initially focusing on the consumer market, claiming massive growth to IPVM in 2014. We spoke to Ivideon, to discuss their status in 2019, their current offerings, and expansion plans in the US and Europe, inc...

By Sean Patton - 7 months ago

IFSEC 2019 Show Report

(PRO Only)

The UK's largest trade show, IFSEC, is underway and IPVM has been examining what is new and happening at the show. Inside, we cover: Huawei Is Out GDPR Changes Dahua Adds Umbrella Analytics Dahua Live Facial Recognition, No Permission Hi...

By John Honovich and Charles Rollet - 7 months ago

ADT Eliminating Acquired Brands, Unifying Under 'Commercial' Brand

(PRO Only)

ADT is eliminating the brands of the many integrators it has acquired over the past few years, including Red Hawk, Aronson Security Group (ASG), Advanced Cabling, and Access Systems Integration as it moves to a unified 'ADT Commercial'. In this...

By John Honovich - 8 months ago

Nortek and SDS Fight Over Failed Settlement

(PRO Only)

Distributor SDS said they reached a deal with Nortek but Nortek says no settlement was reached and the suit is still on. In this post, based on our talks with counsel for both the Plaintiff and the Defendant, we examine the following: What c...

By Dan Gelinas - 8 months ago

Verkada Favorability Results 2019

(PRO Only)

Verkada has taken the industry by storm with the fastest growing video surveillance sales organization ever and a half billion dollar valuation. Now, it has achieved another milestone, in new IPVM integrator statistics, its net favorability of -28...

By IPVM Team - 8 months ago

Security / Privacy Journalist Sam Pfeifle Interview

(PRO Only)

Sam Pfeifle is best known as the outspoken former Editor of Security Systems News. After that, he was publications director at the International Association of Privacy Professionals, giving him insights into both the security and privacy worlds. ...

By Dan Gelinas - 8 months ago

Dahua USA Celebrates 5 Years of Errors

(PRO Only)

Dahua USA is, in their own words, 'celebrating' 5 years in North America or as trade magazine SSN declared: Dahua Technology finds success in the North American security market in just five years While 5 years can be an opportunity to reflec...

By John Honovich - 8 months ago

Inside Look Into Scam Market Research

Scam market research has exploded over the last few years becoming the most commonly cited 'statistics' for most industries, despite there clearly being little to no real 'research' done. An undisclosed insider who worked at one of the major fi...

By John Honovich - 9 months ago

Vivotek Talks About Taiwan, China, Bans, AI And Business Development

(PRO Only)

Vivotek, Taiwan's biggest manufacturer by revenue, did not have a booth at Taiwan's Secutech 2019 (which we are covering). However, marketing/communications execs Shengfu Cheng and Bridgette Pan did an interview on-site with IPVM (which has been c...

By Charles Rollet - 9 months ago

Verkada False Allegations Against Avigilon Exposed

(PRO Only)

Verkada has leveled false allegations against Avigilon, as part of their aggressive marketing tactics against the 'dinosaurs' in the 'ancient' video surveillance market. Despite being obviously false and despite IPVM bringing this to Verkada's ...

By John Honovich and Sean Patton - 9 months ago

Displaying 'Marketing' tags 1 - 25 of 387 in total