Marketing (367)

Displaying 'Marketing' tags 1 - 25 of 367 in total

Inside Look Into Scam Market Research

Scam market research has exploded over the last few years becoming the most commonly cited 'statistics' for most industries, despite there clearly being little to no real 'research' done. An undisclosed insider who worked at one of the major fi...

By John Honovich - 3 days ago

Vivotek Talks About Taiwan, China, Bans, AI And Business Development

(PRO Only)

Vivotek, Taiwan's biggest manufacturer by revenue, did not have a booth at Taiwan's Secutech 2019 (which we are covering). However, marketing/communications execs Shengfu Cheng and Bridgette Pan did an interview on-site with IPVM (which has been c...

By Charles Rollet - 10 days ago

Verkada False Allegations Against Avigilon Exposed

(PRO Only)

Verkada has leveled false allegations against Avigilon, as part of their aggressive marketing tactics against the 'dinosaurs' in the 'ancient' video surveillance market. Despite being obviously false and despite IPVM bringing this to Verkada's ...

By John Honovich and Sean Patton - 12 days ago

Verkada Salesman: IPVM "Stuck In A The Stone Age"

Verkada is 'tackling dinosaurs' and battling those, like IPVM, who are 'stuck in a the stone age'. Verkada's recent sales recruiting promotion centered around the dinosaurs of the security industry: And when IPVM dared to buy a Verkada syste...

By John Honovich - 25 days ago

Amazon Marketing Pro Installs of Amazon Security Systems

(PRO Only)

Is Amazon a threat to conventional providers like ADT, Vivint and Brinks Home Security? Many say no. Now, Amazon is advertising free in-home consultation plus security systems "professionally installed by Amazon Experts.' We investigated the o...

By Dan Gelinas - 25 days ago

Ex-Integrator Now Growth Strategist Interviewed

(PRO Only)

For more than a decade, Scot MacTaggart was a security integrator (at PA-based PSX). In late 2018, he left the industry. He is now a Growth Strategist and he believes the industry is eating integrators alive. IPVM conducted an interview with Ma...

By Dan Gelinas - 26 days ago

The Embarrassing Story of ISC West's Best New IP Camera

A sad but simple situation: Only 2 companies paid SIA the thousands of dollars required to compete for the best new 'cameras IP' The judges test nothing, depending on marketing demonstrations  The only two 'cameras IP' entrants were a Hikvisi...

By John Honovich - 26 days ago

19 Facial Recognition Providers Profiled

(PRO Only)

IPVM interviewed 19 facial recognition providers at ISC West to understand their claimed accuracy, success and positioning. 9 from China, where facial recognition has received the most significant recent support: Dahua: "interest but not ado...

By Charles Rollet - 27 days ago

Speco Ultra Intensifier Tested

(PRO Only)

While ISC West 2019 named Speco's Ultra Intensifier the best new "Video Surveillance Cameras IP", IPVM testing shows the camera suffers from significant, obvious problems. We bought and tested the Ultra Intensifier dome (O2iD8) against super lo...

By Ethan Ace and Rob Kilpatrick - 28 days ago

Securadyne CEO: IPVM 'Entertaining For An Ignorant Few'

Securadyne's CEO Carey Boethel is unhappy with IPVM's report - Failed Integrator Rollup, Securadyne Sells to Guard Giant Allied. Indeed, he responded to IPVM declaring: Nice article today. Wrong on multiple accounts and totally ill-informed....

By John Honovich - about 1 month ago

Alarm.com Favorability Results 2019

(PRO Only)

The once dot com startup has evolved to become a core provider for home security and is now expanding into commercial. In their first entry in IPVM's favorability study, Alarm.com had strong net favorability though with high neutrality, as the ch...

By IPVM Team - about 1 month ago

ISC West 2019 Report

(PRO Only)

The IPVM team has finished at the Sands looking at what companies are offering and how they are changing their positioning. See below for 50+ manufacturer booth videos: Coverage includes: Top Trends In and Out of the Show Biggest Develop...

By IPVM Team - about 1 month ago

UK Installer CCTV Aware - Flat Pricing, No Salespeople

(PRO Only)

This is a different kind of company. They do flat pricing, they do not have any salespeople and 50% of their sales are sold and booked online. How does CCTV Aware do it? In this profile, based on our research and interview with the company's ...

By Dan Gelinas - about 1 month ago

The Hanwha Techwin Million Dollar ISC West Booth

(PRO Only)

One million dollars for 2 and 3/4 days. That is what Hanwha will pay for its ISC West 2019 exhibition. While the event is free for most attendees, the manufacturers pay heavily to fund it. Why is it so expensive? Is it worth it? Who makes most...

By John Honovich - about 1 month ago

Airship VMS Profile

(PRO Only)

Airship has been developing VMS software for over 10 years, however, with no outside investment, and minimal marketing, the company is not well known. But who is Airship? We spoke to them about their VMS, why they stopped OEMing Hikvision in 2017...

By Sean Patton - about 2 months ago

Hikvision Favorability Results 2019

(PRO Only)

Hikvision favorability results declined significantly in IPVM's 2019 study of 200+ integrators. While in 2017 Hikvision's favorability was polarized, now Hikvision's net unfavorability is clear, as the summary results below show: In this note, ...

By IPVM Team - 2 months ago

Network Optix Favorability Results 2019

(PRO Only)

Network Optix is arguably the last new VMS. Founded in 2010, more than a decade after most client/server VMS offerings, the company has become a factor in the VMS market. However, this has largely been through other brands, as they are better know...

By John Honovich - 2 months ago

BCDVideo Expansion And Switch From HP To Dell Examined

(PRO Only)

BCDVideo says they have more than tripled revenue in the past 5 years and are continuing to grow, powered most recently by switching their lead provider from HP to Dell. In this note, based on our talks with CEO Jeff Burgess and CTO and Co-Foun...

By IPVM Team - 2 months ago

Genetec Declares "Lead With Synergis" Access Control

(PRO Only)

Genetec started with and is best known for its video management software. However, the company is now imploring its partners to lead with Synergis, its access control software, as this LinkedIn post and video clip shows: Why would a 'VMS comp...

By IPVM Team - 3 months ago

BluB0x Company Profile

(PRO Only)

BluB0x has doubled in revenue every year since its founding in 2013, according to CEO Patrick Barry. We originally reported on them in 2015. At the time, they described themselves as a "hosted security platform that delivers unprecedented unificat...

By IPVM Team - 3 months ago

Ubiquiti Favorability Results 2019

(PRO Only)

Ubiquiti has quietly grown into a $1+ billion annual revenue company, with offerings across wireless, wireline network and video surveillance (see our profile). While the company does little to no marketing, in IPVM's integrator study, they receiv...

By IPVM Team - 3 months ago

Solink Raises $12 Million - Company Profile

(PRO Only)

Most industry professionals have never heard of Solink, a company whose tagline is: It's time to revolutionize the way business uses video. However, raised ~$12 million USD recently, a substantial raise for video surveillance standards, espe...

By Dan Gelinas - 3 months ago

Milestone Drops Hikvision From Elite Partners

(PRO Only)

Milestone has quietly dropped Hikvision from their 'Elite Partners', less than 3 years after adding the Chinese government-owned mega-manufacturer. This comes amidst rising criticisms of Hikvision, from mainstream global media and to UK and US ...

By John Honovich - 3 months ago

ADT And SimpliSafe Super Bowl LIII Ads Criticized

(PRO Only)

Super Bowl ads are incredibly expensive, running $5+ million this year, but two of the security industry's most controversial companies ran ads this year - incumbent ADT and upstart SimpliSafe. However, marketing critics have been negative overal...

By Dan Gelinas - 3 months ago

Displaying 'Marketing' tags 1 - 25 of 367 in total