Marketing (237)

Displaying 'Marketing' tags 1 - 25 of 237 in total

Beware The "Hit List" Ranking

(PRO Only)

The hit list. Kirschenbaum's recent newsletter complained about a 'hit list', bemoaning how a company took aim at ADT. Alas, that's the Google racket. When someone searches for a term (like 'ADT'), Google will gladly sell numerous ads for anyone...

By John Honovich - 2 days ago

Failing at Marketing, "ALL HIKVISION PRODUCTS" On Sale

(PRO Only)

The ballerinas are out. The price cuts are back. Hikvision is struggling to build a premium brand (i.e., 'The Art of Video Surveillance') so they have reverted to what has worked best - putting "ALL HIKVISION PRODUCTS" on sale. In this note, ...

By John Honovich - 4 days ago

Nvidia Deep Learning Developer Kit Examined

(PRO Only)

Can building a deep learning video analytics application be as easy as the typical VMS installation? Maybe not quite, but Nvidia is aiming to make it much easier with their developer kits and shared software libraries that can enable a decent linu...

By Brian Karas - 6 days ago

A New Low For Knightscope - Just $3!

Take a look: Did you think, even for a fraction of a second, "$3 per share, could be a good deal"? If so, you should not invest in anything. Simply put your money underneath your mattress and save yourself. The price per share is irrelevant, a...

By John Honovich - 10 days ago

The Sleaziest Booth Of ISC West - Rapid Response

The use of 'booth babes' is way down overall, but one company, Rapid Response, continues to treat ISC West like it is an HBO brothel documentary setting up a literal lineup of 10: The sheer number used by Rapid Response compared to how few are ...

By John Honovich - 13 days ago

Best and Worst - ISC West 2017 Show Report

(PRO Only)

IPVM went to Las Vegas, examining what vendors are showcasing and what is new. Attendance was up, according to the show, and was certainly well attended. This is our final edition of the show report covering all 3 days of exhibits and key takeaw...

By IPVM Team - 13 days ago

How HiSilicon Wasted $200,000 At ISC West

(PRO Only)

Huawei owned HiSilicon is a hidden key component of many of the cheapest cameras on the market. For the second year in a row, HiSilicon has wasted $200,000 with the most bizarre booth strategy seen.

By IPVM Team - 19 days ago

Hikvision Aims For #1 Brand In 2020

(PRO Only)

Hikvision's Chairman and Communist Party Secretary told Xi Jingping his gift for the Communist Party's 100th anniversary in 2020 will be to make Hikvision the industry's #1 brand. In this note, we examine the statement, Hikvision's current positi...

By John Honovich - 20 days ago

$10,000 Free VMS Licenses For New Dealers IPConfigure

(PRO Only)

Another gimmick or a real deal? The company that brought 'Unlimited' Enterprise VMS License for Just $32,000 and a cannon to ISC West are back with a new deal. This time for $10,000 in free VMS licenses. In this note, we examine the offer from IP...

By Brian Karas - 25 days ago

Hikvision Hires Crisis Communication Writer

(PRO Only)

Hikvision has hired a crisis communication writer as the company ramps up its efforts to deal with the 'crisis' it feels it is facing. 'Crisis communications' is a public relations speciality "designed to protect and defend an individual, compa...

By John Honovich - about 1 month ago

Avigilon Favorability Results

(PRO Only)

One of the fastest growing companies has turned into one of the rockiest, as cooling growth, management turnover and a roller coaster stock price shakes Avigilon. So how do integrators feel about Avigilon? 100+ integrators told IPVM in detail, re...

By John Honovich - about 2 months ago

IPVM For PR / Marketing People

This post helps PR and Marketing people understand and productively work with IPVM (as much as possible given our independent, often critical, position). It may be useful for others as it talks about our philosophy and positioning. Backgrou...

By John Honovich - 3 months ago

Sony Misleading Marketing Hides Cracked Backdoor

(PRO Only)

Sony is attempting to deemphasize the severity of the backdoor uncovered in Ipela cameras. Meanwhile, IPVM has verified that the root password for the backdoor has been cracked. Downplaying the severity of the hard-coded backdoor puts both users...

By Brian Karas - 3 months ago

PR Firm Pleads Don't Scrap PR Spending

(PRO Only)

PR is not dying, warns pleads PR firm. Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that: Traditional PR is dead Scrap their company’s PR program And awkwardly reassured that PR is: Not going away a...

By John Honovich - 3 months ago

Dahua UnFavorability Results

(PRO Only)

Dahua, the mega-Chinese surveillance manufacturer not primarily owned by the Chinese government has been trying to break out of the shadow of Hikvision (who is controlled by the Chinese government). They have struggled to differentiate themselves,...

By Brian Karas - 3 months ago

ADI Battles Manufacturer Partners

(PRO Only)

ADI is battling their manufacturer partners, building up their own competitive house brand W-Box, while manufacturers still fund ADI's business through heavy marketing expenditures. In this note, we examine what ADI is doing, how manufacturers ar...

By John Honovich - 3 months ago

Exacq 3 Co-Founders Exit

(PRO Only)

Exacq co-founders David Underwood and Daniel Rittman have exited the company. UPDATE: And a 3rd co-founder is now also leaving. In this note, we look at changes across Exacq's management team, Exacq's progress over the past few years since the...

By John Honovich - 3 months ago

How Axis Can Beat Hikvision

(PRO Only)

Hikvision has rocked the industry globally, bullying former video surveillance revenue leader Axis even in the Western world. What can Axis do? 200 integrators responded to IPVM's survey on Axis and Hikvision, examining patterns of strengths and...

By IPVM Team - 3 months ago

Dahua New Marketing Head Hired From Hanwha / Samsung

(PRO Only)

Dahua is bad at marketing. And they are finally taking a step to correct that, hiring Janet Fenner, who joins after 6+ years at Samsung / Hanwha to head Dahua's North American marketing team. Dahua is a tough marketing job but so too was Hanwha,...

By John Honovich - 4 months ago

Axis Launches A Blog

Is it 2007 or 2017? Because Axis Communications has just launched a blog. Are they 10 years too late or just right? In this post, we examine Axis' entry to blogging, how it can be a strong marketing move for them, how it fits into a changing en...

By John Honovich - 4 months ago

3VR Sales And Marketing Execs Out, Company Shifting

(PRO Only)

Two executives are out at 3VR, both after relatively short tenures at the company. 3VR's CEO says this is part of a shift to cover new markets. This shift could be due in part to their stagnant sales growth in recent years, and may also explain t...

By Brian Karas - 5 months ago

Top Manufacturers Gaining and Losing 2016

(PRO Only)

Hikvision has been the top gaining manufacturer in IPVM's annual integrator survey the past 2 years (see 2015 results and 2014 results). Can they win it for a third straight year? The top noted manufacturers (either gaining or losing) were: Ar...

By Brian Karas - 5 months ago

Sony and Bosch Combine Forces

(PRO Only)

Two of the biggest brands in the video surveillance industry are joining forces. Following a wave of industry consolidation and the race to the bottom, Sony and Bosch are partnering together. Neither company is acquiring the other, but the impact...

By Brian Karas - 5 months ago

Samsung Brand 'Phasing' Out For Hanhwa Techwin

(PRO Only)

The phasing out of the Samsung brand for video surveillance products continues. First, it was the corporate name changing from Samsung Techwin to Hanwha Techwin, with Samsung Techwin America and Europe remaining. Then came the switch from Samsung...

By John Honovich - 5 months ago

Milestone Launches $50,000 Developer Contest

(PRO Only)

Milestone wants independent developers to enhance XProtect. In a hackathon-style contest Milestone is soliciting developers to submit ideas for a shot at a $50,000 prize. If they like your idea, they'll even pitch in to help with development. We...

By Brian Karas - 6 months ago

Displaying 'Marketing' tags 1 - 25 of 237 in total