Marketing (224)

Displaying 'Marketing' tags 1 - 25 of 224 in total

PR Firm Pleads Don't Scrap PR Spending

(PRO Only)

PR is not dying, warns pleads PR firm. Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that: Traditional PR is dead Scrap their company’s PR program And awkwardly reassured that PR is: Not going away a...

By John Honovich - 3 days ago

Dahua UnFavorability Results

(PRO Only)

Dahua, the mega-Chinese surveillance manufacturer not primarily owned by the Chinese government has been trying to break out of the shadow of Hikvision (who is controlled by the Chinese government). They have struggled to differentiate themselves,...

By Brian Karas - 4 days ago

ADI Battles Manufacturer Partners

(PRO Only)

ADI is battling their manufacturer partners, building up their own competitive house brand W-Box, while manufacturers still fund ADI's business through heavy marketing expenditures. In this note, we examine what ADI is doing, how manufacturers ar...

By John Honovich - 12 days ago

Exacq 3 Co-Founders Exit

(PRO Only)

Exacq co-founders David Underwood and Daniel Rittman have exited the company. UPDATE: And a 3rd co-founder is now also leaving. In this note, we look at changes across Exacq's management team, Exacq's progress over the past few years since the...

By John Honovich - 13 days ago

How Axis Can Beat Hikvision

(PRO Only)

Hikvision has rocked the industry globally, bullying former video surveillance revenue leader Axis even in the Western world. What can Axis do? 200 integrators responded to IPVM's survey on Axis and Hikvision, examining patterns of strengths and...

By IPVM Team - 14 days ago

Dahua New Marketing Head Hired From Hanwha / Samsung

(PRO Only)

Dahua is bad at marketing. And they are finally taking a step to correct that, hiring Janet Fenner, who joins after 6+ years at Samsung / Hanwha to head Dahua's North American marketing team. Dahua is a tough marketing job but so too was Hanwha,...

By John Honovich - 19 days ago

Axis Launches A Blog

Is it 2007 or 2017? Because Axis Communications has just launched a blog. Are they 10 years too late or just right? In this post, we examine Axis' entry to blogging, how it can be a strong marketing move for them, how it fits into a changing en...

By John Honovich - about 1 month ago

3VR Sales And Marketing Execs Out, Company Shifting

(PRO Only)

Two executives are out at 3VR, both after relatively short tenures at the company. 3VR's CEO says this is part of a shift to cover new markets. This shift could be due in part to their stagnant sales growth in recent years, and may also explain t...

By Brian Karas - 2 months ago

Top Manufacturers Gaining and Losing 2016

(PRO Only)

Hikvision has been the top gaining manufacturer in IPVM's annual integrator survey the past 2 years (see 2015 results and 2014 results). Can they win it for a third straight year? The top noted manufacturers (either gaining or losing) were: Ar...

By Brian Karas - 2 months ago

Sony and Bosch Combine Forces

(PRO Only)

Two of the biggest brands in the video surveillance industry are joining forces. Following a wave of industry consolidation and the race to the bottom, Sony and Bosch are partnering together. Neither company is acquiring the other, but the impact...

By Brian Karas - 2 months ago

Samsung Brand 'Phasing' Out For Hanhwa Techwin

(PRO Only)

The phasing out of the Samsung brand for video surveillance products continues. First, it was the corporate name changing from Samsung Techwin to Hanwha Techwin, with Samsung Techwin America and Europe remaining. Then came the switch from Samsung...

By John Honovich - 2 months ago

Milestone Launches $50,000 Developer Contest

(PRO Only)

Milestone wants independent developers to enhance XProtect. In a hackathon-style contest Milestone is soliciting developers to submit ideas for a shot at a $50,000 prize. If they like your idea, they'll even pitch in to help with development. We...

By Brian Karas - 3 months ago

"WTF?!?!? Who is Brian Karas?!?" Exclaims Knightscope

(PRO Only)

Knightscope co-founder Stacy Stephens emailed us: He may not have intended to send it to us and he probably can figure out who Brian Karas is, (e.g., on LinkedIn). His objection was to us criticizing his company in a recent post about their com...

By John Honovich - 3 months ago

IHS Sells Credibility To Manufacturer Sponsorships

A valuable manufacturer opportunity or a conflict of interest? Trade magazines have long offered promotional whitepapers and webinars to manufacturers.  Now IHS (formerly IMS), who is frequently cited for industry data, is promoting its own riva...

By Brian Karas - 3 months ago

No Marketing Gimmick, Sharp Security Robot Targets Professional Market

(PRO Only)

Security robots are getting a lot of attention. Unfortunately, this is often for wrong reasons, most spectacularly highlighted by the Knightscope robot running into a toddler. It certainly does not help that the Knightscope machine is designed to...

By Brian Karas - 3 months ago

The 'Last Chance to Save' On Hikvision Is Here

(PRO Only)

It is over. After at least 8 across the board price cuts in the past 10 months, including an unprecedented back to back 20% off, Hikvision has declared that this one will be the 'last chance'. But Hikvision has already significantly changed the ...

By Brian Karas - 4 months ago

How To Become an 'Expert' In An Hour

If you want to be perceived as an expert in your market, speak at every event possible... the math is simple: when someone stands in front of an audience in an official capacity and speaks on a subject, they become an expert.  So says securit...

By John Honovich - 5 months ago

Axis Takes Over Canon Surveillance Sales and Marketing

(PRO Only)

The wasteful Axis / Canon conflict is ending. After more than a year of Canon's video surveillance group competing with Axis, Canon is subordinating itself to Axis. In this note, we shared feedback from Axis CEO how this will work, examine the m...

By John Honovich - 5 months ago

How Much Axis and Avigilon Pay For Sales And Marketing Per Camera

(PRO Only)

When you buy an Axis or Avigilon camera, how much of that goes to pay sales and marketing expenses? Is it trivial like $2 or $3? Or is it far more? In this post, we break down those numbers and explain how significant the cost of sales and marke...

By John Honovich - 5 months ago

Get End User Leads for Just $997 A Month

(PRO Only)

Scam or opportunity? As trade mags continue to suffer from the decline of print media, they are scrounging for new ways to make money. Rather than provide better research and reporting, the path for Security Sales is to sell end user leads for $7...

By John Honovich - 5 months ago

Integrators Vs Manufacturers Direct To End Users

(PRO Only)

Many manufacturers have increasingly large and hungry sales forces that call on more and more end users. One recent example is Axis ~$20 Billion Retailer End to End Solution Win. Does this help or hurt integrators? Are integrators ok with this or...

By Brian Karas - 5 months ago

Milestone Declares End-To-End Is A Dead-End

(PRO Only)

While Axis celebrates their end to end system win at top 50 global retailer H&M, their Canon sister company Milestone is proclaiming that end-to-end solutions like Axis' are a "dead end". Times have certainly changed. Axis and Milestone were ...

By Brian Karas - 5 months ago

Hikvision 20% Price Cut Twice In A Month

(PRO Only)

Days after celebrating the Chinese government's commitment of up to $3 billion USD more in funding, Hikvision USA is now launching up to 20% across the board price cuts on all products for the second time in less than a month. In this note, we ex...

By John Honovich - 5 months ago

Axis Lists Itself First Among VMSes

(PRO Only)

When you think of VMSes, who do you think of first? Well, Axis, the camera manufacturer, thinks of itself. Axis declared: There are a variety of VMS developers including Axis, Milestone, Genetec, Exacq, IpConfigure and others that develop soft...

By John Honovich - 5 months ago

Dahua Fakes Being American

(PRO Only)

Robbed from the Hikvision playbook, now Dahua takes it turn. Dahua, China's second largest manufacturer, is ramping up its marketing. Dahua announced a new ad campaign calling themselves a 'California treasure' comparable to the California Gold ...

By John Honovich - 6 months ago

Displaying 'Marketing' tags 1 - 25 of 224 in total