You Can Be Whoever You Are As Long As You Are A Man

By: John Honovich, Published on Apr 25, 2012

You can be whoever you are ... as long as you are a man; So says security provider Monitronics in a recent industry wide marketing campaign that makes no pretense that women exist.

Here's the ad:

You might wonder, "Perhaps they just couldn't fit in the longer word 'person' in a short ad?" But when you click on the ad you are directed to Monitronic's promotional site showcasing the Men of Monitronics:

Mavericks, veterans, suits and balancers are all allowed, dressed up as real men. Interestingly, the suit is a 'no-nonsense businessman' and the balancer is a family man who blends in business. Not pictured is the 'skirt' who stays home and bakes brownies for the Men of Monitronics.

Persistent rumors that Sterling Cooper Draper Pryce was the ad agency for this campaign cannot be confirmed.

Who is Montronics? Well, they are buyers winners of the most disrespected and bogus award in all of security, as they brag in the promotion below:

Barriers

Recently, we argued that the best way to break barriers and become successful in security is to do great things in sales and engineering, going against the Women's Security Council's advice of mentoring and networking.

Alas, when faced with a blatant sexist marketing campaign, one's best bet is to go to a different company. The last thing a woman should do is get mentored or network with such characters.

Taking a Stand

We hope the Women's Security Council (WSC) takes a stand against this but we fear conflict of interests will hold them back. Ironically, one founder of the WSC is an editor at the magazine who was paid to run this sexist marketing campaign and another founder depends on retainers from companies like Monitronics.

Rebuttals?

We see two most likely rebuttals:

  • Alarm installation and monitoring is essentially a male only industry anyway so it just reflects reality.
  • More powerfully, what woman even wants to be a Monitronics alarm dealer? It's just a small step up from making license plates.
Comments : PRO Members only. Login. or Join.

Related Reports

Dahua Wiretapping Vulnerability on Aug 02, 2019
IPVM has validated, with testing, and from Dahua, that many Dahua cameras have a wiretapping vulnerability. Even if the camera's audio has been...
"Stats Don't Lie" Says Deceptive IFSEC on Jul 30, 2019
While IFSEC has declared #statsdontlie and trumpeted seemingly skyrocketing visitor numbers, they are decieving about their show's problems. On...
ZeroEyes Gun Detection Startup on Jul 16, 2019
A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist...
Bosch Integrating Sony Video Security Sales And Marketing Team on Jul 03, 2019
What is the future of Sony in video surveillance? In 2016, Bosch and Sony announced an atypical 'partnership'. Now, Bosch tells IPVM that they...
Directory of 60 Video Surveillance Startups on Jun 25, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
IFSEC 2019 Show Report on Jun 19, 2019
The UK's largest trade show, IFSEC, is underway and IPVM has been examining what is new and happening at the show. Inside, we cover: Huawei...
ADT Eliminating Acquired Brands, Unifying Under 'Commercial' Brand on Jun 14, 2019
ADT is eliminating the brands of the many integrators it has acquired over the past few years, including Red Hawk, Aronson Security Group (ASG),...
Nortek and SDS Fight Over Failed Settlement on Jun 05, 2019
Distributor SDS said they reached a deal with Nortek but Nortek says no settlement was reached and the suit is still on. In this post, based on...
Verkada Favorability Results 2019 on May 29, 2019
Verkada has taken the industry by storm with the fastest growing video surveillance sales organization ever and a half billion dollar valuation....
Security / Privacy Journalist Sam Pfeifle Interview on May 24, 2019
Sam Pfeifle is best known as the outspoken former Editor of Security Systems News. After that, he was publications director at the International...

Most Recent Industry Reports

Anyvision Facial Recognition Tested on Aug 21, 2019
Anyvision is aiming for $1 billion in revenue by 2022, backed by $74 million in funding. But does their performance live up to the hype they have...
JCI Sues Wyze on Aug 21, 2019
The mega manufacturer / integrator JCI has sued the fast-growing $20 camera Seattle startup Wyze. Inside this note: Share the court...
Dahua 4K Camera Shootout on Aug 20, 2019
Dahua's new Pro Series 4K N85CL5Z claims to "deliver superior images in all lighting and environmental conditions", but how does this compare to...
ZK Teco Atlas Access Control Tested on Aug 20, 2019
Who needs access specialists? China-based ZKTeco claims its newest access panel 'makes it very easy for anyone to learn and install access control...
Uniview Beats Intel In Trademark Lawsuit on Aug 19, 2019
Uniview has won a long-running trademark lawsuit brought by Intel, with Beijing's highest court reversing an earlier Intel win, centered on...
Suprema Biometric Mass Leak Examined on Aug 19, 2019
While Suprema is rarely discussed even within the physical security market, the South Korean biometrics manufacturer made global news this past...
Verkada People And Face Analytics Tested on Aug 16, 2019
This week, Verkada released "People Analytics", including face analytics that they describe is a "game-changing feature" that "pushes the...
Dahua OEM Directory 2019 on Aug 16, 2019
US Government banned Dahua OEMs for dozens of companies. The following directory includes 40+ of those companies with a graphic and links to...
Installation Course - Register Now on Aug 15, 2019
Register Now for the September 2019 Video Surveillance Install Course. This is a unique installation course in a market where little practical...
Axis Suffers Outage, Provides Postmortem on Aug 15, 2019
This week, Axis suffered an outage impacting their website and cloud services. Inside this note, we examined what happened, what was impacted...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact