You Can Be Whoever You Are As Long As You Are A Man

Author: John Honovich, Published on Apr 25, 2012

You can be whoever you are ... as long as you are a man; So says security provider Monitronics in a recent industry wide marketing campaign that makes no pretense that women exist.

Here's the ad:

You might wonder, "Perhaps they just couldn't fit in the longer word 'person' in a short ad?" But when you click on the ad you are directed to Monitronic's promotional site showcasing the Men of Monitronics:

Mavericks, veterans, suits and balancers are all allowed, dressed up as real men. Interestingly, the suit is a 'no-nonsense businessman' and the balancer is a family man who blends in business. Not pictured is the 'skirt' who stays home and bakes brownies for the Men of Monitronics.

Persistent rumors that Sterling Cooper Draper Pryce was the ad agency for this campaign cannot be confirmed.

Who is Montronics? Well, they are buyers winners of the most disrespected and bogus award in all of security, as they brag in the promotion below:

Barriers

Recently, we argued that the best way to break barriers and become successful in security is to do great things in sales and engineering, going against the Women's Security Council's advice of mentoring and networking.

Alas, when faced with a blatant sexist marketing campaign, one's best bet is to go to a different company. The last thing a woman should do is get mentored or network with such characters.

Taking a Stand

We hope the Women's Security Council (WSC) takes a stand against this but we fear conflict of interests will hold them back. Ironically, one founder of the WSC is an editor at the magazine who was paid to run this sexist marketing campaign and another founder depends on retainers from companies like Monitronics.

Rebuttals?

We see two most likely rebuttals:

  • Alarm installation and monitoring is essentially a male only industry anyway so it just reflects reality.
  • More powerfully, what woman even wants to be a Monitronics alarm dealer? It's just a small step up from making license plates.
Comments : PRO Members only. Login. or Join.

Related Reports

Axis: "Everything is IP" - False on Feb 24, 2017
Axis is congratulating itself, with executive Fredrick Nilsson declaring: "Now the conversion is all done and everything is IP and analog is...
Hitachi Taking On Security Industry on Feb 09, 2017
Hitachi, bigger than Sony and Panasonic overall, with $89 billion USD 2016 total revenue, is expanding into the security industry. They are...
IPVM For PR / Marketing People on Jan 25, 2017
This post helps PR and Marketing people understand and productively work with IPVM (as much as possible given our independent, often critical,...
Sony Misleading Marketing Hides Cracked Backdoor on Jan 25, 2017
Sony is attempting to deemphasize the severity of the backdoor uncovered in Ipela cameras. Meanwhile, IPVM has verified that the root password for...
PR Firm Pleads Don't Scrap PR Spending on Jan 20, 2017
PR is not dying, warns pleads PR firm. Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that: Traditional PR...
Dahua UnFavorability Results on Jan 19, 2017
Dahua, the mega-Chinese surveillance manufacturer not primarily owned by the Chinese government has been trying to break out of the shadow of...
ADI Battles Manufacturer Partners on Jan 11, 2017
ADI is battling their manufacturer partners, building up their own competitive house brand W-Box, while manufacturers still fund ADI's business...
Exacq 3 Co-Founders Exit on Jan 10, 2017
Exacq co-founders David Underwood and Daniel Rittman have exited the company. UPDATE: And a 3rd co-founder is now also leaving. In this note,...
How Axis Can Beat Hikvision on Jan 09, 2017
Hikvision has rocked the industry globally, bullying former video surveillance revenue leader Axis even in the Western world. What can Axis...
Dahua New Marketing Head Hired From Hanwha / Samsung on Jan 04, 2017
Dahua is bad at marketing. And they are finally taking a step to correct that, hiring Janet Fenner, who joins after 6+ years at Samsung / Hanwha...

Most Recent Industry Reports

Honeywell Sues Alarm.com For Violating Anti-Trust Laws on Feb 24, 2017
Is Alarm.com about to dominate the smart home software market? That is what Honeywell alleges in its new lawsuit, first reported by...
Axis: "Everything is IP" - False on Feb 24, 2017
Axis is congratulating itself, with executive Fredrick Nilsson declaring: "Now the conversion is all done and everything is IP and analog is...
Advertising Like Avigilon at the ISC West Airport on Feb 24, 2017
Avigilon has grabbed a lot of attention over the last few years advertising at the Las Vegas airport when attendees fly in. But how does that...
Artificial Intelligence Robot Assistant (ACTi) on Feb 23, 2017
Has artificial intelligence come to the video surveillance industry? ACTi has released 'SARA' which it bills as an 'AI assistant that brings...
Cutting Costs 70% Using Milestone With HD Analog on Feb 23, 2017
HD analog and enterprise VMSes are often thought of as being on opposite sides of the spectrum, with HD analog best for small jobs due to its low...
Dahua 4K HD Analog Cameras Announced on Feb 23, 2017
HD analog has been gaining popularity (even if Axis hopes otherwise). Last year, HD analog's max resolution doubled from 1080p to 4MP (see our 4MP...
Uniview (UNV) IP Cameras Tested on Feb 22, 2017
"We're #3," in China says Uniview (UNV). While the company significantly trails Hikvision and Dahua in total sales, one notable difference is that...
Glass Doors and Access Control Tutorial on Feb 22, 2017
The biggest challenge for many access control systems are glass doors. Here's what happens when a maglock is improperly installed to an existing...
Exacq Favorability Results on Feb 22, 2017
For years, Exacq has been one of the most frequently favored VMSes in IPVM integrator statistics (e.g., see Favorite VMS Manufacturers...
The Hot RMR Company - Electric Guard Dog on Feb 22, 2017
The financiers at the Barnes Buchanan conference praised a company named 'Electric Guard Dog'. While the name sounds fairly low tech, the money and...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact