Surging Wyze Raises $20 Million, Threat To Chinese Brands

By: John Honovich, Published on Feb 01, 2019

Image result for wyze camera

The Seattle Startup that is disrupting consumer IP cameras with $20 pricing has just raised $20 million dollars (SEC Filing and company press release).

This is bad news for Chinese brands like Dahua, Hikvision, and Xiaomi that have been working for years to succeed in the fast-growing consumer security and security market.

Inside this note, we examine:

  • Why Wyze is succeeding
  • The company’s growth rate
  • Market valuation
  • Expansion plans
  • Dropcam comparison
  • Wyze vs Chinese brands
  • Wyze vs Amazon / Nest / Ring
  • Potential SMB / Commercial Impact
  • Risks for Wyze

Image result for wyze camera

*** ******* ******* **** is********** ******** ** ******* with $** ********** **** ****** $** million ******* (*** ****** ********** ***** *******).

**** ** *** **** for ******* ****** **** Dahua, *********, *** ****** that **** **** ******* for ***** ** ******* in *** ****-******* ******** security *** ******** ******.

****** **** ****, ** examine:

  • *** **** ** **********
  • *** *******’* ****** ****
  • ****** *********
  • ********* *****
  • ******* **********
  • **** ** ******* ******
  • **** ** ****** / Nest / ****
  • ********* *** / ********** Impact
  • ***** *** ****

[***************]

Why **********

**** ********* **** ** buy ***** ****** *** they **** **** ***** of ********* ** ********** that *** ******* ** not ***** ** *** them ***. ****’* ******** are ****** ********** - low-end ******* ******** - but **** *********** ********** by ********* **** ******** with ****** ******** ********* and ***** *******.

** *** ********* ****, the $** ******** ***** was ** ********* ********* move. **** ******* ****** (like ********* *****) **** $60 ******* *** ** Western ********* ***** ***** $20 ****. ** **** Wyze ******* **** ** mid-2017, **** ******** ** avalanche ** ******** ***** from ****** **** ********** publications **** ******** *** offering, *** *** *** cost ** * ** firm *** *********** *****-**** profits. ******, ****’* *** recent ******** ****** **** 50% ** ***** ****** found **** ******* ***** publications. ********** ******** **** marketing ***** **** **** millions, ******.

***** ***** ********** *** $20 ******* ******* ***** a ***** ** ***** marketing ***** / ************:

Company ****** ****

*** ************* *** **** *.* million ***** ** *** first ** ******. ** the **** * ******, including *** ********* *******, Wyze *** **** ***,*** units (*********** **** ** their******* **, **** * million **** ************). **** ******* **** VC *******, *** ******* was ** **** *** 3+ ******* ***** **** for ****.

** ******** ***** **** revenue *** $** - $30 *******, ***** ** units **** *** ***** pricing. ***** ******* ******* price ** ************* **** low *** ***** ****** rate ** **** **** and ***** **** ********* are ******* **********.

Market *********

*** *******’* ****** ********* in **** ******* ***** is ~$*** ******* ***** on ******’* ******* ****(“***** * $*** ******* ******* ** just *** ****”) *** the **** ** ******* multiples ****** *** **** growth ********.

Expansion *****

*** ******* **** **** will *** *** $** million ******* *** - emphasis *****:

  • “‘* **** ****** ****wyze ******** **** *** **** ******** seamlessly’
  • “**** ********** ** ********** and **********smart **** ********
  • “*** **** ********** ** smart **** ******* ***********” [******** *****]
  • “********* **outdoor ******

Dropcam **********

**** **** *******, **** has *** **** ******** of * ******** ***** surveillance ******* ***** *******. There *** *********.

******* **** ** ****** to *** ******** ** cameras, **** **** ** ODMing / ******* **** cube ******* (* *** cost ****** *** **** era) *** ****** ** their *** *********, ************ and *******. ***, **** started **** ****** / reusing ***** **** ******* (the ****** **** ****** option) *** ****** ** a ******* *********** ** value ***** ********.

**** *** **** ** competitors *** **** ******* all *** *** ****** way **** ********* ** have *** ***** ***** recognition / *****.

*** *** ***** ******** technology ********* ******* *** was ***** ***-********* ****** access *** ****** ******** and ** ********* ************** back **** *** ****’* is ****** ******* ** many ** ***** ***********.

Wyze ** ******* ******

***** **** ***** *** products ** ‘*****’, **** are ***. **** *** Chinese ******** ** *******, their ******** *** ********, at ****. *******, ******* image ******* *** ****** so ****, **** ** frequently ‘**** ******’.

*** ******* *** *** Chinese ** **** **** are ****** *** ** building ******* ****** *** to *** ****** **** can, **** **** ** spend **** ** ********. By ********, **** *** built ****** ***** *** distribution **** *********** ********* means.

** ********, ********* *** already ***** ******** ******** its ***** *****, **** in ***** *******, *** their ***** ** ********* and **** **** ** momentum. ** ** *** clear **** **** ***** cost *********** ** ** match **** **** ** doing.

***-**** ******** *** *** best **** *** ******* brands *** **** ** disrupting *** ******* **** on * ********* **** will ** **** *** them ** *****.

Wyze ** ****** / **** / ****

****** **** *** **** optimistic ****** ** *** they *** ********** ******* companies **** ******, ****, Nest, ***. ****’* ******** are *** ****** ***** companies *********. **** ***** ‘dumb’ (** *** ***** of ** **** *********), simple ******* ***** ***** Western *********** ***** *** more ************* ********.

*******, ** **** *******, we ***** ****** **** to ******* ******* *******, doorbell *******, ***** ***** analytics, ******* * **** intrusion ******, ***. ***, to *** ****** **** do, **** *** ***** encroaching ** *** ***** end ** ***** ***** companies. ** *** ***** ****, from * ******** *** distribution **********, ***** ********* may ****** **** ** advantage.

** *****, **** ******, is **** ** *** next * *****, **** can ******** ****** ** an ********** ****** ******** with *** ********* ** be ******** ** * billion **** *******.

Potential *** / ********** ******

** ****’* *** ******* declarations, **** **** ** intention ** ***** **** the *** *** ********** markets. **** ****** ***** sense, ***** *** ***** the ******** ****** ** by ****** *** *** many **** ************* *** commercial ****** **.

*******, ***** ***** ** some ******* ** ****** felt ********* ** *** scalable ****’* ******** ********** becomes. **** ****** **** factor ******* *** ********** capabilities, **** ***** *********** find *** ** *** 4 - * ****** SMB ******. ***, ***** this ** **** ***** Series *, * ********* $50 ******* ****** * in **** ***** ******* them **** ********** ** expand ***** ****** ******.

Risks *** ****

*** **** **** *** Wyze ** **** ***** companies *** ***** ** ramp ** ********* *** $20 ** *******. *** Wyze *** *** ********* of ***** **** *****, their ********** **** ********* already *** *** **** that *** ******** ** ‘next’ ****** **** ***** will *** *** * fraction ** *** **** marketing **** **** *** (since ** ** **** newsworthy) *** **** ********* in **** ********* **** be ***** ******** **** selling ******** ** **** low **** *** *** margin.

******* * ****** **** is * **** ** gross ****** ******* ** this ****. *****, ** course, **** **** *** they **** **** *** to ***** ****** ** new ********* ** ******* their *********. *** **** they *** ** **** that *** *** **** constraints **** **** (*.*., Chinese ** ****** ******** $20 *******) **** ** key ** *** ******** the ******* ********** *******.

Comments (15)

* ****** *** ** these ** **** *** (because ** *** *****, what ** *** **** to ****). *** **** a ***** *********. ** disconnectivity ****** ** ***.

****** **** * ****** stressful **** ******* ***** low ****** ******** **** regards ** **** ****. They *** ******* ******** of ***** *** *** still **** *** ** a ***** ***** **** had * ****** ** survive *** *** ** the ********* *** ** put ** *** ***** for * ***** **** just ** *** **. Scary.

****** **** * ****** stressful **** ******* ***** low ****** ******** **** regards ** **** ****.

***, ****'* **** ********* on ***** ****. **** make ** **** **** they *** * ****** of **** ** ***** basement. *******, **** ** a ************* ******** ** do ** ******-***** **** in ***. **** *** aiming *** * ******* dollar ******* ** * few *****. ** *** not **** *** **'* obvious **** **** *** aiming *** **** **** of *****.

* ****** **** ** test *** * ****** who *** * ******** criteria *** ** *** I **** **.  **** clear ***** *** *** the *****, **** ***** it.  *'** **** *** about * ***** ** only **** **** ****.

*** "****/********" *** **** friendly... *'** **** ******* 5 ****** *** ** that ***** **** ** able ** ****** ********* or ***.  *** **** extremely ****** **** ** disconnection ****** *** ** connection ****** ******** ** it ******* ****** ********.  I **** **!

** *** ********* ****, the $** ******** ***** was ** ********* ********* move. **** ******* ****** (like ********* *****) **** $60 *******...

*’* *** ****** $** Wyze ******* (** ******, at *****) *******.  *** Ezviz ** ******* $** cameras, (****** **** ** 1080p):

***, *** *** ****** the ***********:

“***** - *** *** Brand ** ******!”  ;)

* *** *** ** for **.** ** ****'* website. 

*** $** ***** ****** just ****** *** ****. Thats ** ****** ****** of *****

* *** *** ** for **.** ** ****'* website.

* ***, *** *** real ***** ** ***** the ****:

****** ****** **** ******** on *** **** *** EZVIZ *******.

**** * ******

* ** ***** ** a **** ***** *** can *** *** **** hooked ** *** *******. How **** *** ** MSRP ******* ****** ** camera *******? (**-*-**)  $***?  /lol

*** **** **** ****** offers *** ****************,

** *** **** ** devices **** **** *** proprietary,

** ********** *** ******* of *** *** ***,

**** ** ** **** in *** *** ** ubiquiti 

* *****, **** *** lanyard *******.

*** **** ***** *** I *** **** **** merch?

*** ******, *’* ***** ******* for****:)

* ** ******* ** myself, *** * ********* a **** *** *** to ***** **** ** Mom's *** ******** ****** apartment.  *** ******* **** an ******* ** *** can **** ** **** an ****** *** *** the ****** ** * bracket.  *** (*******) ** fairly ******.  *** ** do **** ********* ** how ** *** * "Home" ********, *** **** the ********  **** *****, SD **** *** ****** triggers **** **** *************, it ***'* ** **** track ** *** (*** whoever ****) ***** *** goes.  ***'* **** ** for *** *****.

Image result for xiaomi xiaofang

 

**** ***** ****** ******** ?

*****://***.********.***/**-*******/*********.****

*****, ** *** **** of *** ***********, *** as ******* ** ****, Wyze ** *** ****** from ******. **** *** obviously ***** *** **** form ****** *** *** software *** ********** *** done **********. ** ******** that **** - **** ********* ****** ********** Consumer ** ****** ******

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