Worst ISC West Showing 2015

By: John Honovich, Published on Apr 20, 2015

Here are the top 4 candidates:

  • Arecont
  • IDIS
  • Milestone
  • ONVIF

Let's break down the cases for and against each organization's ISC West showing:

*******

**** ***: **** ** their ******* *** ******* comes **** *****-****** *******, a ***** **** **** had * **** ******** on *** *****. ** ISC ****,****,********,************* ******** ******** ********* products. ******* **** **** no *********** ** **** of ***********.

**** *******: ******* *** a ****** ** *********** product ************ *** *** not ****** ** *** silly ******** ** *** show.

****

**** ***: ********* $***,***, ***** $***,*** ** a ***** **** *** regularly ****** **** *** the ***** ** **** IDIS ****** ******** ******. Thousands ****** ****** **** repeatedly ** ****** **** manufacturers **** ******** ****.

**** *******: **** *** essentially ** **** *********** in ***** *******. ******* the ***** *** ************* expense, ** ***** **** more ****** **** *** they ***.

*********

**** ***: ** ***** first *** ***** ***** acquired ** *****, ********* launched ** ***** ******** (their '*******' *** * new *** *******). ******* of ****** ***** *****, Milestone ***** ** **** attention **** ***** ************* of****** **** **************** *** ******** ***** booth.

**** *******: *** *** market ** *** ********* much ******, *** ** their ******* ******, *****, is ******** ******** **** Tyco, *** ********* **** reinforcements **** ***** **** Canon ***** ** *** Axis **** *** ****** them ** *****.

*****

**** ***: ******? ************? Crass? *** ******, **** ONVIF, '******* **' * fake ****** ****** ** be ***** *********. ******* of ******** ********** *** trust ******* *** ***** that ***** ******** ***** poorly, ***** *** ******* to **** ** **** a ****.

**** *******: **** **** of ***** *** ** your ***.

VOTE ***

****** **** **** *****:

Comments (28)

I think the important question is: was it a GOOD Austin Powers impersonator? They better have at least gotten their money's worth.

Tyler,

Here you go:

At least the performance was not bad!

He was terrific -- spot on, Baby, yeah! Including an on-target discussion with Dr. Propreitary Evil of what ONVIF is all about.

I see austin powers has a US cousin, oh behave :D

Yep! Check out my surfing move:

Oddly, IDIS has refused to dismantle it's booth from the Exhibit hall days after the show, apparently as a publicity stunt.  Making good on their promise to establish a lasting presence in the U.S. they have announced, "We're not going anywhere!"

On the bright side, booth traffic is actually up marginally.

I voted for IDIS on this.

My thoughts:

Arecont, pretty much the same booth they have every year. No big announcements yet, but no lack of traffic either. It was packed every time I went by though. I'm guessing that Arecont is going to try and fill the void left by Axis (eg: independant mid-tier camera supplier). Yes, they'll have to make some improvements and changes across the board to pull this off, but it's plausible.

The ONVIF booth could easily win this vote too. I think the ONVIF folks just wanted an excuse to hang out in Vegas, they really didn't need a booth IMO, but there was nothing overly wrong with it. Sure, the Austin Powers thing is a tired gag, but it was some comic relief. It also brought to mind I didn't see as many companies doing the mini-presentation thing this year like in years past.

The Milestone booth (like Axis) was probably 90% there just because it was committed and paid-for pre-acquisition. Had the timing of things been a little bit different they would have already been subsumed into Canon and their space would be a show floor coffee lounge. But instead they get to pretend like they are really still their own company a little while longer.

IDIS. Their biggest announcement seemed to be the size of their booth. Everytime I walked past they had more vacancy here than a Detroit neighborhood. It also appeared that IDIS spent a lot of money advertising around the show, but from all this I couldn't really tell what they *do* (yeah, they make cameras). Why do I care? What's their angle? I never found out, and unless they played subliminal messages into peoples hotel rooms, I'm guesing 80% of the other ISCW attendees don't really know either.

Nobody cares about booth size (relatively speaking). It's not an indicator of anything and a giant empty booth looks also haunted. Gaunt sales people hanging around just waiting to prey on someone taking a short-cut across their carpet. Big booths also require you to live up to that year over year. Downsize your booth, or move towards the back and it looks like a death spiral, even if the reality is just that you realize your marketing team was previously insane for spending what could be a years worth of roadshow events on a single piece of carpeted floorspace in Vegas.

Funny you say this about IDIS - "It also appeared that IDIS spent a lot of money advertising around the show, but from all this I couldn't really tell what they *do* (yeah, they make cameras). Why do I care? What's their angle? I never found out, and unless they played subliminal messages into peoples hotel rooms, I'm guesing 80% of the other ISCW attendees don't really know either."

I thought nearly excatly the same at IFSEC in London... What do they do, do i care, what makes them different..

:D

Hey baby, the flower power girl gave me a free hat! That is a lot more than I got from the other vendors. So lighten up and think about profile "Q" or something. Who can expect the dorks at ONVIF to be cool anyway?

I'm surprised the ONVIF booth was even on the list to tell you the truth. After all:

  • They're not a company, they're a standards organization, funded by several other companies.
  • They have no competitors in this space.
  • What they're doing is something we all agree with. You may not like how well they're doing their job, but to stack the ONVIF booth against commercial manufacturers that are trying to sell product for money seems a bit off.
  • The Austin Powers et al seemed to be about getting people's attention in an entertaining fashion, and increasing ONVIF awareness among attendees. To that end, and for the relative expense compared to major manufacturer's booths, I'm guessing it was actually a pretty successful gamble.

ONVIF already has high awareness, as exhibited by industry interest statistics.

The point is whether Austin Powers made people take ONVIF more seriously / respect ONVIF.

Axis can dress people up as Vikings, Pelco can have dancing raisins, Milestone can perform Hamlet in their booth but attention does not equal respect.

It's like the magician that Vicon used to have. Sure, it got people to go to the booth but to what end?

Listen, if you think that Austin Powers made a net number of people respect ONVIF more, make that case.

Listen, if you think that Austin Powers made a net number of people respect ONVIF more, make that case.

No, because if they centered their whole campaign around a well-known name and likeness publicly without getting express permission, I would be disappointed in them.

But if they did obtain the legal rights, then I would be disappointed that they would spend what would be assumedly be a large sum on something of little benefit.

Yet, if they did somehow get permission from any and all parties at no cost, AND had an Austin Powers lookalike employee/member willing to perform, then I guess I couldn't blame them for going with it. Though I don't think I'd have more respect for them, regardless.

So, by using the bigger booth, I am now even more aware that IDIS has nothing that I want to buy.

Was wondering why Arecont was on this list because they showed a bunch of new products uncluding trumping everyone in the panoramic market again by adding remote focus and remote zoom to their surround products as well as doubling their frame rates.

I saw motorized focus, but not *zoom* in their panoramics, did I miss it? I also didn't see them publish an actual framerate, just an increase.

Their show promo doesn't mention it either:

Arecont ISC West Flyer

But to answer your question, I think they are on the list because their "worst" showing is up for debate/vote.

It's a comparative issue. For frame rate, even with the doubling, there's lots of much higher frame rate panoramics now, with the new entrants. Also, there's lots more competition now for multi-imager panoramics, whereas last month Arecont essentially had the whole market to themselves.

IDIS is about to blow out this industry, and no one sees it coming, except other manufacturers. Why else would the likes of HIK, Samsung, Axis, Avigilon, and a slough of others do nothing but talk about IDIS, with one HIK executive even murmuring on Wednesday "they're going to make big big trouble for us." Let's face the fact... Their massive booth had low attendance for two key reasons: 1) No one in the U.S. recognizes the largest DVR manufacturer in the world, though their products are WIDELY used by many of us every day, and they are renowned everywhere else on the globe. 2) I am in no way condoning this logic, but circumstantially, there was far too great a Korean presence in the booth. Now, I will attest, these are THE sharpest engineers and directors this industry has to offer whom were stationed there, however, here in the U.S., specifically at these shows, many of us are guilty of shying away from booths with seeming Korean and/or Chinese presence... That's where folks go wrong. IDIS is amassing quite the brigade, which when armed with some of the best product, marketing material, and infrastructure this industry has ever seen, will be a major force to be reckoned with. PS- Theirs is literally the only HD-TVI solution I've seen that hasn't been tainted by HIK/TVT in some capacity.

Dude... I meant my "subliminal messages played into hotel rooms" comment as a joke, but your enthusiasm is starting to scare me.

Theirs is literally the only HD-TVI solution I've seen

I honestly could not care less about HD-TVI. It's a resolution-limited no-frills budget minded product. It might do billions of dollars globally, but it doesn't generally intrude on the deals I care about. If your perspective is that IDIS' strength lies in their HD-TVI offering, than I could understand why I am personally underwhelmed.

No one in the U.S. recognizes the largest DVR manufacturer in the world

And, after all this hype they still don't. Again, not sure that I care relative to the business deals I'm concerned with.

there was far too great a Korean presence in the booth.

I agree, and I don't mean relative to ethnic stereotypes, but this is common with many overseas companies. They really don't know how to properly enter/capture this market and so far everything we've seen from them enforces this. Giant booth, no message. Lack of local people, lack of understanding how to engage people in the booth.

So far IDIS appears like another big overseas manufacturer who doesn't understand where their glass ceiling really is.

During the show I had conversations with several other large manufacturers (cameras, software, access control, converged systems). Nobody was talking about IDIS among the people I hung out with.

"Why else would the likes of HIK, Samsung, Axis, Avigilon, and a slough of others do nothing but talk about IDIS"

Because that did not happen.

Your post is so over the top it almost seems like sarcasm.

"IDIS is amassing quite the brigade"

They hired a guy who just failed at BRS Labs to run the Americas, does not instill much confidence. Beyond that, I know of no one else in the Americas they hired that has any notable industry experience or pedigree.

"many of us are guilty of shying away from booths with seeming Korean and/or Chinese presence..."

The bigger issue is that people cannot understand what IDIS has to offer. You see all those people at the Hikvision booth? Hikvision stands for decent quality and very low prices so people have interest. What does IDIS stand for? A bunch of buzzwords from the best any of us can tell.

It is on IDIS to make a clear case for their competitive positioning. So far, despite having the 'sharpest engineers and directors this industry has to offer' they have failed massively at it. Perhaps you can pass this back to them?

I think Undisclosed E Manufacturer has been unmasked!

IDISclosed E Manufacturer.

FTFY!

All that we actually know is that the poster is NOT from IDIS. From what I've seen, John has zero (if not less than) tolerance for any self-promotion without full disclosure.

John's last sentence let's us know that E is not from IDIS, nor is he likely from any of the other named manufacturers mired in the 'slough'.

E just really likes IDIS... :)

IDIS is amassing quite the brigade, which when armed...

...make big big trouble.

For me, the coupons clinch the win...er...lose? Milestone it is...

With over 230 votes, ONVIF wins the voting. ONVIF did especially bad with integrators where 49% picked ONVIF as having the worst ISC showing.

Speaking of worst of show, did anyone catch this sweet install in the McCarran terminal?

Sorry for the quality, it was taken while moving, one handed and with shaking head... Brian/Ethan no doubt could give an exhaustive list of technical flaws, I would just say it made me feel a lot better about my own mounts. ;)

Looks like Stevie Wonder and Ray Charles did the install on that...

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