720 Degree Camera - IC Realtime

By: John Honovich, Published on Mar 25, 2014

Now that essentially every IP camera manufacturer has 360 degree cameras, are you ready for a 720 degree one?

Well, that is what IC Realtime [link no longer available] is introducing at ISC West 2014. Inside this note, based on discussions with the manufacturer, we review features, pricing and competitive positioning.

The camera has (2) 360 / fisheye imagers on opposite sides of a form factor approximately the size and shape of a baseball, as depicted to the right:

The entry level unit will be 6MP with (2) 3MP imagers and a very wide output resolution of roughly 4000 x 1500. Other units will become available up to 20MP (i.e., 2 10MP imagers).

IC Realtime says all encoding / processing occurs within the unit and that it is PoE powered.

The bright red housing is due to its original use with Ferrari race cars, as shown in the image below, with the camera on the roof, providing a panoramic view.

Production units for security / surveillance use will use more traditional / neutral colors.

The concept for the 720 degree units is to put them in a center of an area to deliver immersive coverage of said area.

Imaging / Integration

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

IC Realtime emphasized that the images will be natively dewarped and that they will have superior image quality to rivals with the same pixel count because of their process.

In addition to their own recorders support for the units, IC Realtime says they plan to support ONVIF.

Pricing

The MSRP for the 6MP version is projected at $3,000 to $4,000, with traditional security dealer discounts.

Competitive Analysis

There is no other surveillance camera with the same dual opposing panoramic imager design. However, there are a number of offerings targeted at the same type of problems.

  • The Arecont 360 4 imager Surround Video is also designed to be placed in a central area, providing panoramic coverage. The Arecont does not 'see' up plus it has a blind spot in the center. However, it is 50% or lower cost than the IC Realtime unit.
  • Using 2 of the Vivotek cube 180 cameras back to back would be quite similar to IC Realtime's 720 'ball' camera. While it would be lower resolution, it would be a fraction of the cost as two of those units combined cost ~$500.
  • Though not in the surveillance space, a number of tech startups are developing 'ball' panoramic cameras, like the Panono camera [link no longer available], and the bublcam.

One major question will be the value of the imagers 'looking up' as mounting fisheye cameras vertically leads to a major amount of wasted space (most surveillance users find little value in looking higher / above the camera).

Ultimately, the image quality delivered and integration will be key, especially given the product's premium pricing to establish panoramic offerings.

UPDATE: Manufacturer / Mag Demo

1 report cite this report:

Startup: The Bublcam on Oct 09, 2014
Multi-imager fisheye cameras are not new, but a startup is releasing a camera that can see in any direction all at once. Bubl is more than a 360...
Comments (17) : Members only. Login. or Join.

Related Reports

Phone Camera Calculator Released on Mar 10, 2020
IPVM has released the first-ever Phone Calculator, video surveillance design software that you can use on your phone, without installing an...
Video Surveillance Cameras 101 on Feb 25, 2020
Cameras come in many shapes, sizes and specifications. This 101 examines the basics of cameras and features used in 2020. In this report, we...
Hidden Camera Detectors Tested on Nov 18, 2019
Hidden cameras are a growing problem as cameras become smaller, cheaper and easier to access. However, some companies claim to be able to detect...
Camera Field of View (FoV) Guide on Nov 13, 2019
Field of View (FoV) and Angle of View (AoV), are deceptively complex. At their most basic, they simply describe what the camera can "see" and seem...
Camera Focusing Tutorial on Oct 14, 2019
Camera focus is fundamental to quality imaging. Mistakes can significantly reduce details, making cameras less effective. In this guide, we...
Hanwha Announces 32MP Camera + AI Line on Sep 10, 2019
In the first rise in maximum megapixel resolution in 5 years, Hanwha has announced a 32MP / 8K camera directly competing with Avigilon's H4 30MP /...
Lens Iris Tutorial on Aug 08, 2019
Cameras, like humans, have irises, controlling the light which hits the imager and impacting image details. However, cameras have multiple types of...
Fujifilm Expanding Into Video Surveillance on Jul 26, 2019
While Sony continues to fade out of the video surveillance market and Canon continues to make huge investments into acquiring video surveillance...
Lens Focal Length Tutorial on Jul 10, 2019
3mm, 6mm, 2.8 - 9mm, 5 - 50mm, etc. Camera specifications often list lens lengths but what do they mean? These metrics are important in...
Spring 2019 50+ New Products Directory on Apr 08, 2019
We are compiling a list of new products for Spring 2019 and have over 50 already. Contrast to Fall 2018 New Products Directory and Spring 2018...

Most Recent Industry Reports

Wyze Raises $10 Million And Seeks Services Expansion on May 27, 2020
Wyze has raised $10 million, the company's first disclosed raise since the $20 million announced at the beginning of 2019. Inside this note,...
Startup Videoloft Presents Cloud Storage on May 27, 2020
Videoloft presented offsite cloud storage at the May 2020 IPVM Startups show. A 30-minute video from Videoloft including IPVM...
Directory of 250+ Fever Camera News Reports Globally on May 27, 2020
This global directory tracks 250+ articles about thermal cameras used to detect fevers in response to the coronavirus pandemic. Articles are...
Integrators Rising Against Coronavirus on May 27, 2020
IPVM integrator statistics make it clear - Coronavirus's impact on business is lessening and many are anticipating even better news in weeks...
Netposa Stock Surges 46% After US Human Rights Abuse Sanctions on May 27, 2020
Last Friday, the US government announced it would sanction PRC video management provider NetPosa for being "complicit in human rights violations...
LILIN Presents NDAA-Compliant P2 Cameras on May 26, 2020
Merit LILIN presented its NDAA-compliant P2 camera series at the April 2020 IPVM New Products show. Inside this report: A 30-minute video...
ZKTeco Body Temperature and Mask Detection Reader Tested on May 26, 2020
While dedicated fever cameras emerged first, now tablet/kiosk fever detectors are ramping up. China's ZKTeco has been aggressively promoting such...
IDIS Presents 12MP IR Panoramic Fisheye on May 26, 2020
IDIS presented its 12MP IR panoramic fisheye camera at the April 2020 IPVM New Products show. Inside this report: A 30-minute video from...
FDA Defines Correct Operation of "Fever Cameras" on May 26, 2020
The US FDA has now defined the correct operation of "Thermal Imaging Systems", colloquially known as "fever cameras". Many in video...
OnSSI Founders Return, Start Corsight on May 25, 2020
The OnSSI founders are back, less than 2 years after selling OnSSI to Qognify, they have returned to Corsight, a spin-out of an Israeli AI...