Winners & Losers Fall 2013

By: John Honovich, Published on Nov 04, 2013

New product releases were terrible this fall. The biggest news was the debatable entry of Axis and Milestone into access control. But the biggest gains might be for Chinese manufacturers who are answering the call of integrator's number #1 complaint and delivering incumbent manufacturer's #1 problem - low cost products.

What would you choose?

 Inside our Pro Member's section, we cover the key emerging trends for:

  • Cameras: H.265 and 4K
  • Analytics: ????
  • VMS: Appliances and VSaaS (kidding)

Then we review the specific competitive advances and problems for:

  • Arecont Vision
  • Avigilon
  • Axis
  • Bosch
  • Exacq
  • Genetec
  • IQinVision
  • Milestone
  • Mobotix
  • OnSSI
  • Panasonic
  • Pelco
  • Samsung
  • Sony
  • Trending - Product Categories

    Access control got the most attention, but that was primarily because of the name (Axis, Milestone) and how much of out of their comfort zone / expertise they are heading. While it makes for a catchy headline, the practical impact is likely to be modest and relatively slow. Though the Axis A1001 door controller looks solid, it is not a 'game changer'. However, because Axis encourages partners and makes integration easy, it should help expand options for integrators and users.

    Cameras were relatively quiet this fall, surprising considering new camera developments tend to dominate announcements. Manufacturers continue to release panoramic cameras (e.g., Sony finally added one) and integrated IR grows more more and more common (e.g., Axis announcing their 3rd integrated IR model in the last year).

    Next year, the big camera trends are likely to be H.265 and Ultra HD 4K. Both should make for an exciting market, with manufacturers pushing higher resolution (4K) and bandwidth savings (H.265) with industry professionals trying to figure out how much better these offerings really are.

    VMSes remain in a low innovation state, with the biggest news being Milestone's NVR line, not technologically impressive but an interesting shift from a long time software only proponent and major market player. In general, appliances continue to be attractive as IP players go after smaller scale deployments. The product type we like the best for this segment is the NVR with integrated PoE switch, which makes integration a lot simpler for those lacking basic IP skills. Indeed, Chinese manufacturers are doing especially well here (e.g., the Q-See / Dahua HD kit).

    Get Notified of Video Surveillance Breaking News
    Get Notified of Video Surveillance Breaking News

    VSaaS remains irrelevant, with EMC failing with Axis VSaaS, being a milestone but an unsurprising one at that. It can certainly putter along with Chinese buffets but there's little hope for it being a major market force. The exception is clearly Dropcam, but its their different approach to VSaaS that is making it worse - an end to end solution, sold online direct and incredibly easy to set up for residential or SMB users who need just 1 or 2 cameras.

    Analytics remains in the doghouse, with little innovation nor new entrants. The biggest thing we found in the last year is camera manufacturers releasing VMD++ (like Axis and Mobotix - see test results), which shows that its possible to largely eliminate false motion detections (a very practical, common and costly problem). We see more opportunity for other manufacturers to improve here but are not confident when they will.

    Manufacturers - Winning and Losing

    Arecont Vision continues with solid new announcements. The most impressive is their upcoming Omni [link no longer available] which extends their multi-imager series to an adjustable / re-positionable offering. It really is amazing that almost no competitors have challenged Arecont here as this continues to be their core competitive differentiator, especially since Asian competitors have wiped out Arecont's former lower price leadership.

    Aventura captured a lot of attention with their surprising H.265 announcement. Since Aventura focuses more on selling their own end to end systems and since they are not widely resold, we do not think this will have broad impact (though obviously will be helpful for themselves if they can deliver on H.265's promises).

    Avigilon's 'big' announcement was a super low light camera, 'Lightcatcher', which is more catch up than anything else as many of their rivals already have such cameras (like Axis LightFinder and Bosch Starlight). Considering how big Avigilon now is, that was a fairly weak release. And with so much engineering turnover this year, it will be interesting to see what they deliver in Spring 2014.

    Axis: Leaving aside the access control spectacle, Axis new camera releases, while many as usual, were not terribly disruptive, with a number of niche offerings like (really expensive) long range IR and (really expensive) 60fps accelerometer camera. Over the past few years, Axis made a strong move to open up the budget / low end market with their M series. However, especially with Chinese manufacturer incursions, they really need a new generation.

    Bosch was quiet, especially with the delay of their much hyped 4K cameras. While Bosch has made huge steps in the last few years to become a serious contender, there was not much new of significance (e.g., an NVR appliance).

    BRS Labs announced cloud behavioral recognition, which is bizarre on many levels. Up until this year, it was all about big security risks and mega projects. Now it's 4 cameras in a pizzeria. Given their financial challenges, they are likely looking for something new or at least exciting to investors. Good luck.

    Exacq had their first trade show as part of Tyco. Not much has changed (yet). They released their typical solid, but not groundbreaking dot release (5.8 overview). Most are still waiting to what changes happen as the integration into Tyco evolves.

    Genetec's big new release for ASIS was a 6 month promotion with Bosch for an analog upgrade package. If you are confused, just remember, this is the same company that anchored a marketing campaign for their VSaaS offering on a Calgary Chinese buffet. Obviously, Genetec has a very powerful VMS / PSIM offering but who knows what they are doing or where they are going.

    IQinVision had a Google Glass demonstration and are still an independent company. Rumors continue to swirl about the company. Something has to happen as they just no longer have a real footing in the market. They would make a solid target (likely at a reasonable cost) for a conglomerate.

    Milestone continues to make solid progress. Their new access control module lets them have some counter to Genetec (though obviously not close to the same level nor depth). Their new appliances enable them to compete head to head against Exacq, at a time when Exacq integrators are more open than ever to alternatives. Biggest concern is the lack of camera partners for Arcus. So far, they only have ISD and IQinVision, two niche players. Can Milestone bag a big camera manufacturer - someone along the lines of Vivotek, Sony, Panasonic, etc.? Axis and Bosch are unlikely since they have their own but many of the others really need something (or will they just build their own?)

    Mobotix is on the upswing, with better financial results and a slew of new products. They are still expensive, they are still partner unfriendly (no H.264, no ONVIF) but at least their ecosystem can benefit from improved analytics, 5MP cameras, thermal, etc.

    OnSSI announced improved mobile apps [link no longer available] and a new version LS [link no longer available], which looks mostly like a Milestone rebrand or as they call it 'recording engine'. However, with Milestone releasing a full line of recorder appliances and Arcus this year, it is becoming tougher and tougher for OnSSI to compete against their OEM partner.

    Panasonic and Sony both continued with their typical release schedule. The most different announcement was Panasonic's rain resistant PTZ doom which generated significant debate and skepticism in our discussion of it.

    Pelco introduced a slew of IP cameras earlier this year that certainly helped them catch up. This fall, the focus was a range of accessories [link no longer available] that does not have much impact. A central challenge for Pelco is that they have really fallen off the radar of integrators open to new brands. Certainly, they have their strong accounts, channels, A&E relationships, etc. but industry buzz / interest in Pelco appears very low to us.

    Samsung is trying a lot harder, especially around their recent Wisenet III release, which claims high end performance at fairly rock bottom prices. This is generating a lot more buzz for them, something that they have never had before in IP video surveillance. Our Samsung test results will be released this month (not following the Samsung salesguy's test process).

Comments (10) : PRO Members only. Login. or Join.

Related Reports

Bosch Budget 3000i Cameras Tested on Dec 05, 2019
Bosch has long had a hole in its lineup for, as it describes, "competitively-priced cameras". Now, Bosch has released its 3000i series cameras...
Ireland National Children's Hospital Chooses Hikvision End-to-End With Facial Recognition on Dec 05, 2019
The world's most expensive hospital project ever, the New Children's Hospital in Ireland, has chosen an all-Hikvision surveillance system including...
Access Startup Multi-Mount Aims To Streamline Reader Installs on Dec 03, 2019
Startup Multi-Mount claims it makes installing access readers 'Fast', 'Secure,' and fit 'any size frame.' The company states its bracket 'fits most...
Directory of Access Reader Manufacturers on Nov 27, 2019
Credential Readers are one of the most visible and noticeable parts of access systems, but installers often stick with only the brand they always...
Budget Covert Cameras Tested on Nov 26, 2019
Covert cameras under $100 are widely available online but are they any good? To see how these models really work in the real world, we bought...
Vunetrix Health Monitoring Company Profile on Nov 26, 2019
Vunetrix boasts that they make the integrators the 'HERO' by using Vunetrix's monitoring. We spoke to Vunetrix to better understand their...
Wyze AI Analytics Tested - Beats Axis and Hikvision, Now Improved, Now Being Terminated on Nov 25, 2019
When we originally tested Wyze's free person detection deep learning analytics in July 2019, they performed well, with few false alarms, but a long...
Arcules CEO Threatens Over "Security Breach" on Nov 25, 2019
An Arcules employee called out a recent 'security breach', however, Arcules CEO disputed this as 'inaccurate' and threatened to sue IPVM. Inside...
Top 2020 Trend - AI Analytics on Nov 22, 2019
170+ Integrators answered: What do you think will be the top industry trend in 2020? Why? For the 4th year in a row, AI/video analytics was...
Axis "Best Of The Best" 4K Camera Tested (Q1798-LE) on Nov 21, 2019
Axis has released their "best of the best" Q1798-LE bullet camera, touting "4K without compromise" with a large Micro 4/3" image sensor, custom...

Most Recent Industry Reports

Disruptor Wyze Releases Undisruptive Smartlock on Dec 06, 2019
While Wyze has disrupted the consumer IP camera market with ~$20 cameras, its entrance into smart locks is entirely undisruptive. We have...
Bosch Budget 3000i Cameras Tested on Dec 05, 2019
Bosch has long had a hole in its lineup for, as it describes, "competitively-priced cameras". Now, Bosch has released its 3000i series cameras...
Anixter Resisting Takeover From Competitor on Dec 05, 2019
Mega distributor Anixter is going to be acquired but by whom? Initially, Anixter planned to go private, being bought by a private equity firm....
Security Sales Course 2020 - Last Chance Save $50 on Dec 05, 2019
This sales course is customized for the current needs and challenges specific to professionals selling video surveillance and access control...
Ireland National Children's Hospital Chooses Hikvision End-to-End With Facial Recognition on Dec 05, 2019
The world's most expensive hospital project ever, the New Children's Hospital in Ireland, has chosen an all-Hikvision surveillance system including...
AVTech ~$70 IP Cameras Tested Vs Dahua and Hikvision on Dec 04, 2019
Taiwanese manufacturer Avtech is taking direct aim at low cost leaders Dahua and Hikvision with ~$70 starlight and white light illuminator...
Ultinous European Analytics Startup Company Profile on Dec 04, 2019
European analytics-startup Ultinous pitches customers to "Have your own video analysis service!" We spoke to Ultinous to better understand their...
Access Startup Multi-Mount Aims To Streamline Reader Installs on Dec 03, 2019
Startup Multi-Mount claims it makes installing access readers 'Fast', 'Secure,' and fit 'any size frame.' The company states its bracket 'fits most...
Resideo CEO To Step Down on Dec 03, 2019
Resideo's CEO, Mike Nefkins, is stepping down, just 18 months after being brought in to lead the now plagued spin-out. Inside this note, we...
Arcules CEO Retracts False GDPR Claim + Dahua and Milestone Claims Examined on Dec 03, 2019
Arcules CEO has retracted a false claim about his organization being a "fully compliant GDPR company" after IPVM reporting (Arcules CEO Threatens...