Will Manufacturers Always Overstate their Product's Claims?

By John Honovich, Published on Sep 29, 2009

Integrators frequently lament the problem of over-stating performance claims. It is a fundamental issue in new technology deployments. In a survey article on "Game Changing" security technologies, the CEO of Henry Brothers [link no longer available] states:

"Capabilities will always be overstated by vendors and over-anticipated by end-users — expectation gaps. It has been that way; it always will be that way."

This is because manufacturers have historically controlled the flow of information. This article is a case in point. It simply gathers quotes from a variety of industry people on the technologies they are promoting (e.g., Axis advocates hosted video, OnSSI advocates improved usability, Firetide recommends wireless, etc.). The article makes no attempt to critique or investigate on what really are 'game changers.' This is not an accident but an essential element of businesses funded by manufacturers to promote products.

By contrast, the web is forcing manufacturers to reconsider the risk and penalties for over-stating their claims. We have most recently seen this on the critique/debate on BRS Labs and TimeSight which has over 4000 reads in the 3 weeks since being published.

The old economics favored overstated claims - lots of upside for getting new business, little downside in being attacked or exposed.  As the web grows (whether this site or others), the risk that manufacturers overstated claims will be exposed increases significantly. This changes the economics of misleading integrators and end-users.

Comments : Members only. Login. or Join.

Related Reports

Verkada Falsely Claims "First Native Cloud-based Access Control and Video Security Solution" on Jun 18, 2020
Verkada's false claims continue, this time to be the first native cloud-based...
Faked Coronavirus Fever Detection, Athena Used Hikvision; Responds - Selling NDAA Compliant Cameras, Pledging 50% Of Profits to Victims on Mar 24, 2020
US company, Athena Security, faked its coronavirus fever detection marketing,...
Coronavirus Hits Manufacturers, Standing Now, Worse To Come on Apr 06, 2020
Coronavirus is hitting security manufacturers, though overall modestly for...
Top Manufacturers Gaining and Losing 2019 on Nov 18, 2019
2019 has been an explosive year for video surveillance, with the world's two...
Worst Manufacturer Technical Support 2020 on Oct 15, 2020
4 manufacturers stood out as providing the worst technical support to ~200...
Critiquing Carnegie's AI Surveillance Paper on Sep 25, 2019
The Carnegie Endowment has issued an ambitious paper on the Global Expansion...
Terrible Convergint Coronavirus Thermal Camera Recommendation on Apr 01, 2020
A week after Convergint disclosed falling revenue, pay and job cuts,...
Temperature Screening Is Ineffective, Says US, UK, Canada, Israel, And Ireland Health Leaders on Aug 25, 2020
Health leaders around the world are increasingly speaking out about the...
The Problem With Fever Detecting Thermal Sunglasses on Apr 15, 2020
While the media has promoted using thermal sunglasses to detect fevers, this...
ADT: 'Fever' Cameras Are Medical Devices on Jun 15, 2020
While many manufacturers are avoiding admitting their 'fever' cameras are...
Worst NVR / VMS Manufacturers 2020 on Feb 10, 2020
For the second time in a row, a global manufacturer has been selected by...
Optris "Fever Screening Systems" Examined on Jun 01, 2020
German manufacturer Optris has been building temperature measuring...
Faked Convergint Fever Camera 'Expert' Marketing on Jun 16, 2020
Convergint touts they are "THERMAL CAMERA SOLUTION EXPERTS" while faking...
Favorite Access Control Manufacturers 2020 on Sep 28, 2020
200+ Integrators told IPVM "What is your favorite access control management...
Wide Dynamic Range (WDR) Guide on Oct 01, 2019
Understanding wide dynamic range (WDR) is critical to capturing high quality...

Recent Reports

Bedside Cough and Sneeze Detector (Sound Intelligence and CLB) on Oct 28, 2020
Coronavirus has increased interest in detecting symptoms such as fever and...
Fever Tablet Thermal Sensors Examined (Melexis) on Oct 28, 2020
Fever tablet suppliers heavily rely on the accuracy and specs of...
Verkada Fires 3 on Oct 28, 2020
Verkada has fired three employees over an incident where female colleagues...
Recruiters Online Show LIVE Thursday! on Oct 27, 2020
IPVM's 7th online show resumes Thursday with 12 recruiters presenting...
Eagle Eye Networks Raises $40 Million on Oct 27, 2020
Eagle Eye has raised $40 million aiming to "reinvent video...
Hikvision Q3 2020 Global Revenue Rises, US Revenue Falls on Oct 27, 2020
While Hikvision's global revenue rises driven by domestic recovery, its US...
VICE Investigates Verkada's Harassing "RawVerkadawgz" on Oct 26, 2020
This month, IPVM investigated Verkada's sexism, discrimination, and cultural...
Six Flags' FDA Violating Outdoor Dahua Fever Cameras on Oct 26, 2020
As Six Flags scrambled to reopen parks amid plummeting revenues caused by the...
ISC Brasil Digital Experience 2020 Report on Oct 23, 2020
ISC Brasil 2020 rebranded itself to ISC Digital Experience and, like its...
Top Video Surveillance Service Call Problems 2020 on Oct 23, 2020
3 primary and 4 secondary issues stood out as causing the most problems when...
GDPR Impact On Temperature / Fever Screening Explained on Oct 22, 2020
What impact does GDPR have on temperature screening? Do you risk a GDPR fine...
Security And Safety Things (S&ST) Tested on Oct 22, 2020
S&ST, a Bosch spinout, is spending tens of millions of dollars aiming to...
Nokia Fever Screening Claims To "Advance Fight Against COVID-19" on Oct 22, 2020
First IBM, then briefly Clorox, and now Nokia becomes the latest Fortune 500...
Deceptive Meridian Temperature Tablets Endanger Public Safety on Oct 21, 2020
IPVM's testing of and investigation into Meridian Kiosk's temperature...
Honeywell 30 Series and Vivotek NVRs Tested on Oct 21, 2020
The NDAA ban has driven many users to look for low-cost NVRs not made by...