Why Megapixel Mis-Marketing Works

Author: John Honovich, Published on Jun 08, 2013

Both megapixel and video analytic manufacturers routinely mis-market their products, vastly overstating their capabilities. One market, analytics, has suffered greatly while the other one, megapixel, has thrived and, perhaps even, gained from the misleading marketing. Both can be outrageous. Indeed, megapixel can be even be worse, with claims of replacing dozens of cameras. Why has one created such ill will for vendors and the other has not?

The key difference is the frame of reference.

Analytics *********

***** ******* ***** ******** *********** ** ***** ****** ** ***** intrusion ********* ******. ******* ** ****, **** **** ****** **** standards *** **** ** ******* ********. ******* **** ** ************ ***** ****** ******* ** *******, **********, ****, ***. *************, most ***** ********* **. *** **** ***** ** *** ****** and ** ******* *** ********* ** *** *** '******' *** analytics ***. **** ************** *** **********, "*** *** **** '***********' video' *** ******* **** **** ****** ** *** * ******?"

********* ********** **** ****** ***** **** **** **** *** ****** buying ****, ***** ***** ** ********** ********* ** *******.

Megapixel *********

** ********, ***** ********* ******* ***** ********* ******* ** **** they ********* **** - ****** - ***** ** ***** ********* at *** **** ***, *****, ********, *******. **** ** *** megapixel ****** **** *** '*******' ** '*****' * ***** ** their ******** *******, **** *** ****** *** **** *** *** cameras *** ************* ****** **** ***** *** *******.

***** **** *** ** ******** ************ **** ** **** *** deliver ********** *** ****** ********* *******, ********* ********* ***** ****** better **** **** **** *** ******, ***** ***** ** **** to ******* / ******.

Winners *** ****** ** ********* ***-*********

*** ********* *************, ****, ** ******* **** ** ********** *** performance ** ***** ********. ****** ***** ** * **** ** their **********, *** ******* ***** ******* ** ********. **********, *** loses ** *** ************* *** *** *** *********** ** ************ to *** ***** *******.

**** **** ** * ****** ** ** ************'* ******* ***** ***** ********* *** ****** ******* *********. ********* ***** ********* ******** *** ***** ***** ** ******** vendors.

Comments (13)

***** *** - ** ***** **** ****** ***** ***. *** to **** **** *** *************** ** ******* ************. *** ***** and *********** *** ***** ******* **** ***** ***** ** ********* demonstrations ** *** ********** ** ****-**** ************. *** *** ** outdoor ****, *** *** * ***** ****, *** ** **** the ****** *** **** ** ****** *** *****. ** *** math ** *** ******* ******** ** ******* ***** ****** *** 30 **** ** ****. ***** **** ****** *** ******* ** the ********** ********, ***'** **** *** *** ** ******* ** support *** **** ********* ****** *** ***** ******* ****** *** after *** ****.

"*************** ** ******* ************".

****, *** **** * *********. * ******* ***** ** ******* our *********** *********** ******* *** **** ******* ** ****** ** there ***** ** ** *****. **** *** **** "*** *******" had ** ** ************ ******* ** **** **** ******'* ******* parity ******, *** ***** ****** *** ******* ******** ** *** total.

*** ******* ** **** ****. *********** **** ***** ** ******** me ** ************ ** ** ******** ******* ********, ******** **** used ***** ******** ** ***** **** *** *** *** ***** were ********* *****. ***** ****** *** ***** ******* ** **** of ***** **********, * **** ** ****** **** **** **** comparing *** ******* **?

****, * ******* ***, ** * ******, **** ** ******** finer ******* **** *** ******* ************ ****. ****'* ******** *** they *** *** **** **** ***** *** ***** (** ******** higher *********** ******) **** *** ***. ***/**?

*****, ****** *** ***** ********** ** ******* **** **** ******* ;>)

* *** * **** ******** ** ******* ***** ** **** encoders *** ** ******* ****** ***** * *** ***** * evaluations **** *** **** ****.

*** ****** *******, * ****** ******* ******** **** *.***** ** 5Mbps. * ***** *********** ********* ** ******* ******* ** *** first *****, ******** ** ****** *** ****** ************ ** *** upper *****. *** ***** ******* ******** **** *.***** ** ***** was ******* *** *** *********** ** ***** **** ***** ** 2.5Mbps *** **** ********, **** ** ********* ****. *** *********** was **** **** ****** **** ***** **** *.***** ** *.***** - ** ********* ****** ** * ********* ** *-***** "*******" and **** *****. ***** *.*****, ************ **** *** ********.

*** **** *** **** ** **** ** *******. ******** **** would ******** ***** "********", * ***** * *********** ********* ** compression ***** ***** **** *.***** ** *.*****; **** ********** *** still ******** ***** ********* ***** **** *.***** ** *.***** *** much **** ****** ************ **********.

*** ***** **, ** ***** **** **** ******** ***** ******** for *********, ***** ***** *** ****** *** **** ***** **** "live" ********** ** *** *********** ***, ** * ********* ** another **********, *********** ***** ***** **** ********* *** ** *** or ****. * ********** ****** ** ******* **** * ******** to ** *********** ***** ******* ** *** *****. **** *** used ** ****** *** ****** *** ******** ** ******* **** provide ****** **********, *** ***** ** *** ********* ***** ****** suit.

*** ** *** ******** ****** * *********** *** *** ****, aka *** ******. *************' ******** ****** **** *** *-***** *** second ** *** *-***** *** ***** **** ******* (******** *****). In **** ****, * *** ********** *** ******** ******* *** less ***** *** * ******, *** **** ******** *-***** "*******" is. *****, ********** *** ****/****** *** ******* ******** *********, ********* a *********** ******** ** ****** *********, ** *** ****** ** causing ******* ******** ****** *** ******, *** ** ******** ** the ****** ********* ** ***** ***** ** **** *-*****.

* ************ ****** *** * *** **** ** ** (*****) for *** ******* *** ** ******** ** ******* **** *.***** to *.***** ** ******** *** **** *.***** ** *.***** ** IP *******. **** *** *** ******* *************, ***** ******* *** lower *** **** (******** ***** ** ******).

****, **** *** ***** ** ******* **** *************** ***** ** **** ****** ***? *** *** ***** *****, ** *** *** ******* ** the *******, *** ****** **** ****** *** ************ ***** '****** the ******'. ** *** **** **** *** ************ ***** ** each ****** / ****** ***, ** ***** **** ********* *** comparisons (*.*., **** ******/****** *** ** *=** *** *** ***** one *** *=**, ***.).

**. * ****'* **** *** ***** ** *** ****. *** systems *****'* **** **** ******.

***** * ***** ********, * ***** ***** *** *********** ** pushing ****** ****** *** *** ***** ********** *** ******* (**** cost ****), ** * *** ** * ********. *** ** opinion **** **** *** ***** ******** ** ***'** ********** ** them "***" ***** ***** ****, **** **** ********** **** ***'** the ****** *** *** **** ******* *****; *** ****'** ******** trust *** **** ** *** ****** **** *** **** * situation **** ***** ******* **** ***.

* ***** ** **** ***** *** ************* ***** ********* ******* to ****** ***** "*************" **** *********** *** **** ****** ********* ability ** **** **** *** < *** (... ********* *** is ******), *** *********** ***** ********** ** **** **** *** next *****, ****** ******, ****** ****** ***.

**** *** **** * **** * ** ***** *** ******* to ***** * *** ***!!!

***, ****** ** ****, * ****** * *** ** ******* days. * **** ******** ** **** ********* ** **** ********** of **** **** ****** *************. * ** *** ******** ***** the ******* *** **** ********. * **** ** **** * camera ***** *** ****** *** **** ******* **** ** ******** camcorder. **** ******* *** *** ******* **** ********** *** **** providing **** ****** ******* **** **********. ************ **** ***** @ 1920*1080 ** ********. * ** ******* ** *** ******** *******, its ********! *** ** *** **** ******* ******** ***** ****** which *** ********* *** ***** *** ** *** ****** *** recording ** *** *****, **** * ****!

****** ** ***** ***** ********** ******* ** **** *******??? **** makes **** ******* ** ******* ******* **********? (* ** **** aware ** ***********) *** **** ** **** *** ********* **** misleading ***. **** *** ** **** * *******.

***********, **'* * **** ******** **** ** ****** ***** ** often. * ******* * *** ********** ** ******* ****:*** *** ** ******* **** **** ********* **** **********?

**** * ***** *** ***** **** (*** *** **...), ** goes ** *** ***** *******...** **** ** *******?

****'* ** *****. ***** ***** ****. ***** ************* ** ****.

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