Why IT will not Take Over Security

Author: John Honovich, Published on Jun 24, 2008

Automation is a powerful economic force, one that will ultimately make IT irrelevant to physical security. It may seem paradoxical but the same force that makes information technology ubiquitous will make IT irrelevant to physical security.

Physical security will certainly use more technology than ever before but the technology will become easier to use and deploy. As it becomes easier to use and deploy, the need for IT decision making and IT personnel will diminish and become a minor factor. Companies like IoImage are already showing us this future while big IT companies such as Cisco and IBM are stuck in the past. In the security industry, it's easy to fear that we are being gobbled up by IT but it's just a phase.

The ROI of Automation and Simplicity

This is easy to predict because the economics demand this and the history of other fields demonstrate this.

IT has been assimilated into every department in the enterprise and after the initial introduction, control always returned to the department. The first financial systems and CRM systems were huge complex projects that demanded custom software development and extensive on-site administration. IT obviously had to be heavily involved. Today, the sales manager can get up and running for little money and hassle from Salesforce.com, etc. The sales manager has a huge incentive to simplify because he does not want his sales operations hindered by never-ending IT projects. He will engage IT for support and services but he uses their input to make his own final decision. The same will happen for security.

Whenever technology is complex and unpredictable it requires extensive analysis, planning and field integration/ support. This is a characteristic of early stage technology. The first DVRs had this characteristic. The first IP cameras, megapixel cameras, analytics, etc did as well. 10 years ago DVRs were a major IT project and now they are ubiquitous, can be purchased at Costco and installed by the store manager. Technology vendors saw that their sales were limited due to the extensive on-site integration, testing and planning needed. To increase their own sales, they worked hard to simplify and eliminate deployment challenges. As this happened, IT became less and less important and the DVR needed only rubber stamp approval from most IT departments. The decision making returned to the security manager who now only focused on which product best helped him meet his security goals.

Cisco and IBM do not get IT

In perhaps the greatest irony in our industry, the two biggest 'IT' companies just do not get it. They bring to market incredibly complex, expensive systems that demand extensive field integration. From Cisco and IBM's perspective, maybe this looks like great business because the products are expensive and the follow-on services are substantial. But from the customer's perspective, this is awful. This is simply a tax on the customer, dropping the ROI and making the business case more difficult.

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

With Cisco and IBM, you have to initiate a huge project, get the CIO involved, spend months planning and deploy a team of engineers/consultants.

IoImage is showing us the future of advanced IT technologies in the physical security space. Let's contrast what IoImage is doing to what Cisco and IBM have done.

IoImage does get IT

IoImage's slogan is "Designed for Simplicity" and you can see from their product design to their distribution strategy, that making it simple to purchase, setup and deploy is a key business objective.

Do you know where you can buy IoImage products from? Northern video and now, SuperCircuits. That's right, SuperCircuits -- The magazine you get with the $12.95 pinhole spy cameras now offers IoImage video analytic cameras. This is a great thing for security buyers but a signal of the problems for Cisco and IBM.

While Cisco and IBM are making it expensive and complex to use advanced technologies in physical security, IoImage is making it easy. IoImage is making it so easy that it's reducing the need for IT to be involved. IoImage let's the security manager concentrate on meeting his security goals. So while Cisco and IBM may be friends with the CIO, companies like IoImage will enable the highest ROI by delivering affordable and easy to deploy technologies.

IoImage's strategy shows the future of physical security. It's a future of ubiquitous technology freed from the cost and complexity of big IT.

Though technology has been and will continue to be a key force in physical security, IT's importance is just a phase. IT does not get this but Security Managers and Integrators should have faith in this.

Related Reports on Sales

Resolver / PPM 2000 Incident Management Platform Profile on Jun 20, 2017
You might have seen the company whose employees wear hockey jerseys at trade shows and wondered "what do they do?" PPM 2000 has been active in...
Dahua Demotes USA CEO on Jun 19, 2017
Dahua has demoted their USA CEO Tim Wang. Inside this note, we examine the move, Dahua's challenges and what lies ahead for the...
Panasonic Sells VSaaS Company To Eagle Eye (Cameramanager) on Jun 15, 2017
While many VSaaS companies might hope for one acquisition, Cameramanager has managed to get acquired twice. First they were acquired by Panasonic,...
NLSS / ATV Partnership Examined on Jun 13, 2017
NLSS has been one of the most ambitious security / surveillance startups. After selling his last startup, Sypixx, to Cisco, Pete...
Non-Competes Divide Integrators on Jun 12, 2017
Non-competes are controversial legal agreements that prohibit parties (typically employees) from working in a similar role or trade of their...
Manufacturer Revenue Directory on Jun 05, 2017
This report contains data on the revenue of 32 security manufacturers, trend analysis of whether they are gaining or losing ground and commentary...
Honeywell Owned Dragonfly Tested on Jun 02, 2017
In 2016, Honeywell acquired RSI / Videofied for $123 million. Honeywell is marketing their DragonFly offering as "DIY for Our Dealers with an RMR...
Most Disrespected Manufacturer Competitors on Jun 01, 2017
Manufacturers told IPVM what competitor they most disrespected. There was one overwhelming selection that manufacturers felt was harming the...
Chinese Direct Disruptor Reolink Tested on May 31, 2017
Another Chinese disruptor, Reolink, is gaining attention. This one is selling direct from its own website, with fulfillment by Amazon. And a...
US States Security Licensing Guide on May 30, 2017
In the US, many states require integrators to be licensed to install burglar alarms, CCTV, electronic access control, or all three, and...

Most Recent Industry Reports

Uniview Low-Cost Bullet PTZ Tested on Jun 21, 2017
Uniview is offering a HD zoom bullet camera, the IPC742SR9-PZ30-32G, with an integrated pan / tilt positioner, for the price of a low-cost...
QSR Video Surveillance Best Practices on Jun 21, 2017
Fast food restaurants or QSRs (quick service restaurants), are frequent victims of crime and fraud. Because they are open late, deal with cash, and...
45 Drives 'Lowest Cost' Enterprise Storage Company Profile on Jun 21, 2017
45 Drives claims the "lowest cost per Hard Drive Slot in the industry." But who or what is '45 Drives'? What started as a product design to...
No Hack, Still Liable, Court Finds ADT on Jun 20, 2017
Recently, ADT has been in the news for a $16 million settlement for a cyber security vulnerability class action suit. One of the most important...
Resolver / PPM 2000 Incident Management Platform Profile on Jun 20, 2017
You might have seen the company whose employees wear hockey jerseys at trade shows and wondered "what do they do?" PPM 2000 has been active in...
Axis P3225 Mk II Tested Vs. Original on Jun 20, 2017
Axis has released a number of 'Mk II' versions of their cameras, which are the same fundamental camera but with specific improvements. We tested...
Directory of 40 IP Camera Manufacturer Discovery Tools on Jun 19, 2017
Locating the IP address of a DHCP client or factory defaulted device on a network is often a difficult task.  In another report, we discussed...
Dahua Demotes USA CEO on Jun 19, 2017
Dahua has demoted their USA CEO Tim Wang. Inside this note, we examine the move, Dahua's challenges and what lies ahead for the...
Avigilon Increases Prices In Canada, Europe and UK on Jun 19, 2017
While many video surveillance companies are racing to see who can cut prices the fastest, Avigilon is taking a contrary approach, actually raising...
VMS UI - Light vs Dark Preferences on Jun 16, 2017
Several VMS manufacturers have the ability to choose a user interface with either a light or dark color theme. 150+ integrators told us which they...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact