Why IT will not Take Over Security

Author: John Honovich, Published on Jun 24, 2008

Automation is a powerful economic force, one that will ultimately make IT irrelevant to physical security. It may seem paradoxical but the same force that makes information technology ubiquitous will make IT irrelevant to physical security.

Physical security will certainly use more technology than ever before but the technology will become easier to use and deploy. As it becomes easier to use and deploy, the need for IT decision making and IT personnel will diminish and become a minor factor. Companies like IoImage are already showing us this future while big IT companies such as Cisco and IBM are stuck in the past. In the security industry, it's easy to fear that we are being gobbled up by IT but it's just a phase.

The ROI of Automation and Simplicity

This is easy to predict because the economics demand this and the history of other fields demonstrate this.

IT has been assimilated into every department in the enterprise and after the initial introduction, control always returned to the department. The first financial systems and CRM systems were huge complex projects that demanded custom software development and extensive on-site administration. IT obviously had to be heavily involved. Today, the sales manager can get up and running for little money and hassle from Salesforce.com, etc. The sales manager has a huge incentive to simplify because he does not want his sales operations hindered by never-ending IT projects. He will engage IT for support and services but he uses their input to make his own final decision. The same will happen for security.

Whenever technology is complex and unpredictable it requires extensive analysis, planning and field integration/ support. This is a characteristic of early stage technology. The first DVRs had this characteristic. The first IP cameras, megapixel cameras, analytics, etc did as well. 10 years ago DVRs were a major IT project and now they are ubiquitous, can be purchased at Costco and installed by the store manager. Technology vendors saw that their sales were limited due to the extensive on-site integration, testing and planning needed. To increase their own sales, they worked hard to simplify and eliminate deployment challenges. As this happened, IT became less and less important and the DVR needed only rubber stamp approval from most IT departments. The decision making returned to the security manager who now only focused on which product best helped him meet his security goals.

Cisco and IBM do not get IT

In perhaps the greatest irony in our industry, the two biggest 'IT' companies just do not get it. They bring to market incredibly complex, expensive systems that demand extensive field integration. From Cisco and IBM's perspective, maybe this looks like great business because the products are expensive and the follow-on services are substantial. But from the customer's perspective, this is awful. This is simply a tax on the customer, dropping the ROI and making the business case more difficult.

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

With Cisco and IBM, you have to initiate a huge project, get the CIO involved, spend months planning and deploy a team of engineers/consultants.

IoImage is showing us the future of advanced IT technologies in the physical security space. Let's contrast what IoImage is doing to what Cisco and IBM have done.

IoImage does get IT

IoImage's slogan is "Designed for Simplicity" and you can see from their product design to their distribution strategy, that making it simple to purchase, setup and deploy is a key business objective.

Do you know where you can buy IoImage products from? Northern video and now, SuperCircuits. That's right, SuperCircuits -- The magazine you get with the $12.95 pinhole spy cameras now offers IoImage video analytic cameras. This is a great thing for security buyers but a signal of the problems for Cisco and IBM.

While Cisco and IBM are making it expensive and complex to use advanced technologies in physical security, IoImage is making it easy. IoImage is making it so easy that it's reducing the need for IT to be involved. IoImage let's the security manager concentrate on meeting his security goals. So while Cisco and IBM may be friends with the CIO, companies like IoImage will enable the highest ROI by delivering affordable and easy to deploy technologies.

IoImage's strategy shows the future of physical security. It's a future of ubiquitous technology freed from the cost and complexity of big IT.

Though technology has been and will continue to be a key force in physical security, IT's importance is just a phase. IT does not get this but Security Managers and Integrators should have faith in this.

Related Reports on Sales

Long Time Industry Exec Leads New Security Franchise Offering on Oct 12, 2017
John Nemerofsky previously built and sold a $150 million dollar integration business, and then was VP of Niscayah from its spinout of Securitas,...
Genetec Launches Streamvault Hardware Revamp on Oct 10, 2017
Genetec is launching a new series of hardware appliances, dubbed "Streamvault", with updated capabilities and design. These units will replace...
Arecont EVP Schafer Ousted on Oct 09, 2017
Days after IPVM reported Troubles At Arecont Vision, the public face of Arecont and the incoming Chairman of the Security Industry Association,...
Ex-Avigilon SVP Global Sales Joins IndigoVision on Oct 09, 2017
IndigoVision has pulled a well-known ex-Avigilon sales leader back into the security industry to head up their global sales...
Favorite Integrator Mobile Phones 2017 on Oct 06, 2017
Smartphones are more critical than ever before, with integrators relying on them not only for contact while in the field, but for business...
Troubles At Arecont Vision on Oct 03, 2017
Arecont is facing big problems. But Arecont says the future is 'bright'. In this note, we share feedback from Arecont and from sources close to...
Vivotek Delta Acquisition Concludes on Oct 02, 2017
On August 8, 2017, Delta Group made an offer to acquire Vivotek. Now, the acquisition process has concluded. Inside this note, we examine the...
Knightscope Financials Reveal Huge Increase In Expenses And Incorrect Accounting on Oct 02, 2017
Knightscope's H1 2017 financials are out, in the midst of their ongoing crowd funding approaching $17 million. In this note, we analyze...
ASIS Show 2017 Final Report on Sep 27, 2017
ASIS is in Dallas for 2017 and this is our final show report (compare to our 2016 ASIS show report). When walking in, one is greeted with Dahua's...
Hanwha Launches Wave VMS on Sep 27, 2017
Hanwha Techwin has been teasing the launch of a new VMS: But what is it? Did they develop their own or? And how will this impact their...

Most Recent Industry Reports

Buy From B&H, Ship Direct From ADI on Oct 16, 2017
B&H, one of the largest online sellers of video surveillance equipment to end users, regularly purchases their video surveillance equipment...
Competing Against Siemens on Oct 16, 2017
Siemens entered the integration business with 15,000+ customers, through their acquisition of Security Technologies Group in 2001. Since that time,...
Geovision GV-EDR2100 Tested Vs Hikvision on Oct 16, 2017
A number of ADI's top selling IP cameras are, at least surprisingly to us, from Geovision. We recently bought and tested the Geovision EDR2100...
Top Problems Searching Surveillance Video (Statistics) on Oct 13, 2017
When crimes, accidents or incidents happen, the video surveillance system is a key component in finding out and proving what actually...
Exacq M Series Low Cost NVR Tested on Oct 12, 2017
With recent cyber security issues hitting NVRs and cameras from low cost leaders Dahua and Hikvision, users are increasingly seeking alternatives...
Long Time Industry Exec Leads New Security Franchise Offering on Oct 12, 2017
John Nemerofsky previously built and sold a $150 million dollar integration business, and then was VP of Niscayah from its spinout of Securitas,...
PoE Powered Access Control Tutorial on Oct 12, 2017
Powering access control with Power over Ethernet, like for IP cameras, has become increasingly common.  However, the demands for access power are...
Knightscope Rockets To $20 Million Funding on Oct 11, 2017
Knightscope is celebrating. 15 months after running over a child and 3 months after a Knightscope robot drowned, Knightscope is having the last...
Avigilon / Canon New Lawsuits, No Settlement on Oct 11, 2017
In July, Canon sued Avigilon, a notably rare move amongst major players in the industry, including Canon's subsidiaries Axis and Milestone. At...
Surveillance Systems Remote Access Usage Statistics on Oct 11, 2017
Remote access is a major benefit and risk for video surveillance. It is a benefit because it allows users to manage security or review...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact