Why IT will not Take Over Security

Author: John Honovich, Published on Jun 24, 2008

Automation is a powerful economic force, one that will ultimately make IT irrelevant to physical security. It may seem paradoxical but the same force that makes information technology ubiquitous will make IT irrelevant to physical security.

Physical security will certainly use more technology than ever before but the technology will become easier to use and deploy. As it becomes easier to use and deploy, the need for IT decision making and IT personnel will diminish and become a minor factor. Companies like IoImage are already showing us this future while big IT companies such as Cisco and IBM are stuck in the past. In the security industry, it's easy to fear that we are being gobbled up by IT but it's just a phase.

The ROI of Automation and Simplicity

This is easy to predict because the economics demand this and the history of other fields demonstrate this.

IT has been assimilated into every department in the enterprise and after the initial introduction, control always returned to the department. The first financial systems and CRM systems were huge complex projects that demanded custom software development and extensive on-site administration. IT obviously had to be heavily involved. Today, the sales manager can get up and running for little money and hassle from Salesforce.com, etc. The sales manager has a huge incentive to simplify because he does not want his sales operations hindered by never-ending IT projects. He will engage IT for support and services but he uses their input to make his own final decision. The same will happen for security.

Whenever technology is complex and unpredictable it requires extensive analysis, planning and field integration/ support. This is a characteristic of early stage technology. The first DVRs had this characteristic. The first IP cameras, megapixel cameras, analytics, etc did as well. 10 years ago DVRs were a major IT project and now they are ubiquitous, can be purchased at Costco and installed by the store manager. Technology vendors saw that their sales were limited due to the extensive on-site integration, testing and planning needed. To increase their own sales, they worked hard to simplify and eliminate deployment challenges. As this happened, IT became less and less important and the DVR needed only rubber stamp approval from most IT departments. The decision making returned to the security manager who now only focused on which product best helped him meet his security goals.

Cisco and IBM do not get IT

In perhaps the greatest irony in our industry, the two biggest 'IT' companies just do not get it. They bring to market incredibly complex, expensive systems that demand extensive field integration. From Cisco and IBM's perspective, maybe this looks like great business because the products are expensive and the follow-on services are substantial. But from the customer's perspective, this is awful. This is simply a tax on the customer, dropping the ROI and making the business case more difficult.

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

With Cisco and IBM, you have to initiate a huge project, get the CIO involved, spend months planning and deploy a team of engineers/consultants.

IoImage is showing us the future of advanced IT technologies in the physical security space. Let's contrast what IoImage is doing to what Cisco and IBM have done.

IoImage does get IT

IoImage's slogan is "Designed for Simplicity" and you can see from their product design to their distribution strategy, that making it simple to purchase, setup and deploy is a key business objective.

Do you know where you can buy IoImage products from? Northern video and now, SuperCircuits. That's right, SuperCircuits -- The magazine you get with the $12.95 pinhole spy cameras now offers IoImage video analytic cameras. This is a great thing for security buyers but a signal of the problems for Cisco and IBM.

While Cisco and IBM are making it expensive and complex to use advanced technologies in physical security, IoImage is making it easy. IoImage is making it so easy that it's reducing the need for IT to be involved. IoImage let's the security manager concentrate on meeting his security goals. So while Cisco and IBM may be friends with the CIO, companies like IoImage will enable the highest ROI by delivering affordable and easy to deploy technologies.

IoImage's strategy shows the future of physical security. It's a future of ubiquitous technology freed from the cost and complexity of big IT.

Though technology has been and will continue to be a key force in physical security, IT's importance is just a phase. IT does not get this but Security Managers and Integrators should have faith in this.

Related Reports on Sales

Hikvision Silicon Valley and Canada R&D Expansion on Feb 15, 2017
After massive growth in their sales team, Hikvision is now planning to add two new R&D centers in North America. In this report we examine...
Integrator's Top Selling Cameras 2017 on Feb 13, 2017
8 manufacturers accounted for 80% of the top selling camera lines for ~150 integrator responses. This report demonstrates which brands integrators...
Hitachi Taking On Security Industry on Feb 09, 2017
Hitachi, bigger than Sony and Panasonic overall, with $89 billion USD 2016 total revenue, is expanding into the security industry. They are...
Dahua USA To Triple To 200 Employees on Feb 08, 2017
Months ago, Dahua USA reported 65 employees. Now, by the end of 2017, the company plans to triple to 200 employees, becoming one of the largest...
Axis Favorability Results on Feb 03, 2017
For many years, Axis sold the most IP cameras but, with the rise of Hikvision and Dahua, that has changed. How would that impact Axis...
Struggling Speco OEMs Dahua on Jan 31, 2017
Many incumbent manufacturers have been hard hit by the expansion of Chinese manufacturers. Once fairly large US provider Speco has been one of...
Hikvision Removed From US GSA Sales on Jan 31, 2017
The US Government's GSA has removed Hikvision manufactured products for sale following IPVM's criticism of Hikvision being listed as 'Made In...
Arecont Lowest Favorability Results on Jan 25, 2017
Given Arecont is 3 time defending integrator choice for worst camera manufacturer, it should be little surprise they had the lowest score in the...
Avigilon Responds to Direct Sales Discussion on Jan 24, 2017
In a discussion, an integrator posted that an Avigilon inside sales rep contacted him, mistakenly believing he was an end user, looking to set an...
Dahua UnFavorability Results on Jan 19, 2017
Dahua, the mega-Chinese surveillance manufacturer not primarily owned by the Chinese government has been trying to break out of the shadow of...

Most Recent Industry Reports

Simplisafe is 'Blowing The Doors Off' on Feb 17, 2017
The company alarm dealers love to hate, Simplisafe, is 'blowing the doors off' according to Michael Barnes, one of the top financial advisors in...
Hikvision OEM DDNS Devices To 'Lose Remote Access' on Feb 17, 2017
The fallout of Hikvision's DDNS discontinuation is expanding, this time hitting OEM partner Supercircuits, who reports that on June 30th: The...
Milestone: "Easy Money Days Are Over" on Feb 17, 2017
Contrary to IPVM's criticisms, Milestone has reaffirmed that glory days remain. But they admit that they 'easy money days are over': Are the...
Directory of Alarm Panel Manufacturers on Feb 16, 2017
Alarm panels are the central controller of intrusion systems. The following is a list of manufacturers of alarm panels. This directory only covers...
Panasonic Favorability Results on Feb 16, 2017
Panasonic is one of the largest brands in the world and a long term provider of both video surveillance imagers and cameras. But, like all...
China Huawei Gives France Free City Surveillance on Feb 16, 2017
China is using its financial resources again, this time in France, just a month after the Chinese government funded a $100 million security /...
Hikvision Silicon Valley and Canada R&D Expansion on Feb 15, 2017
After massive growth in their sales team, Hikvision is now planning to add two new R&D centers in North America. In this report we examine...
Directory Of Wholesale Central Station Monitoring Providers on Feb 15, 2017
Wholesale central stations help smaller and local dealers providing monitoring to their customers. Dozens of options exist.  Below is the first...
Bosch/Genetec Video Cybersecurity Partnership Examined (CHAVE) on Feb 15, 2017
Surveillance products have been relatively weak when it comes to cyber security. Default passwords, open ports, and weak authentication mechanisms...
Security Alarm Industry Trends - Barnes on Feb 14, 2017
This is a review of key security alarm industry trends, taken from Michael Barnes' presentation at the 2017 Barnes Buchanan conference. Key trends...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact