Who's #1 Online for Video Surveillance?

Author: John Honovich, Published on Oct 05, 2012

Who's #1 online for video surveillance? You'll never guess. I can pretty much guarantee that.

Are you thinking old school? Pelco? No.

How about new school? Axis? Wrong again.

Perhaps it's the Wikipedia page for surveillance? Nope.

Maybe a big brand with poor products? Cisco? Getting closer.

The correct answer is Home Depot, proudly re-selling QSee kits (yet another Dahua OEM), who is the top choice today on US google search results and the beneficiary of tens of thousands of visitors per month looking for video surveillance. Don't believe me, look for yourself:

video surveillance results

Also, note how dominant ads have become of Google search results, drowning out even the top organic result and pushing companies to buy ads that cost ~$7 per click for the term 'video surveillance'.

Home Depot

Big retailers like Home Depot spends huge amounts of money manipulating massaging search engine results. While it is not clear to me how they got to #1 specifically for video surveillance, Home Depot recently created an uproar on their controversial search engine optimization practices. A while back, a well known SEO consultant criticized Home Depot for having 'shitty SEO'. Evidently no more, Home Depot is working the system like a champ.

The Curious Case of VideoSurveillance.com

This post was triggered by a strange email from videosurveillance.com, another retailer with aggressive SEO practices. Last year, we covered them in a survey of online surveillance retailers and linked to their site so readers could learn more. Now, they objected:

"We are unsure of why these are there and would really appreciate your cooperation in taking these links down"

This sure sounds strange unless you appreciate Google's search engine practices. One's ranking on Google can actually now be hurt by who links to you and how they are doing it. My hypothesis is that videosurveillance.com does not want to be linked from a page that also links to other niche surveillance e-retailers as it might hurt their rank by associating them in that group (which ironically is a correct assessment). Either that or they believe IPVM is simply a bad site. However, since another videosurveillance.com employee reached out last month asking to do a 'guest post' and, of course, get a link back, I suspect they are not objecting to our site (note: we do not allow such SEO posts).

Dealing with Google's wacky ranking practices, companies like videosurveillance.com engage in some crazy practices:

Given how poor Google's search results have become, its near monopoly on search traffic and the terrible conflict of interest it has from selling ads vs showing organic results, I do not fault any retailer for these practices. If you want to play in Google's rigged game, this is what you need to do.

[Update 2013: Amazon has ascended to the top spot.]

Comments : PRO Members only. Login. or Join.

Related Reports

UK Fines Security Firms For Illegal Direct Marketing on Jan 16, 2019
Two UK security firms have paid over $200,000 in fines for illegally making hundreds of thousands of calls to people registered on a government...
Gorilla Technology AI Provider, Raises $15 Million, Profiled on Jan 15, 2019
Gorilla Technology is a Taiwanese video analytics manufacturer that recently announced a $15 million investment from SBI Group, saying this...
CES 2019 Show Report on Jan 10, 2019
IPVM was at CES 2019 for the second year (see our CES 2018 Show Final Report) and is reporting on announcements and interesting news from the show...
2019 Video Surveillance Cameras Overview on Jan 07, 2019
Each year, IPVM summarizes the main advances and changes for video surveillance cameras, based on our industry-leading testing and...
CyberExtruder Face Recognition Profile on Jan 04, 2019
CyberExtruder offers 3D modeling face recognition software that they say provides quicker and more accurate matches than other 2D face recognition...
"At Hikvision, We Build Trust" on Jan 03, 2019
Hikvision has joined a growing number of video surveillance manufacturers marketing their trustworthiness. In a recent trade magazine full page...
European Startup Ajax Profile - They "Stand Against Evil" on Jan 03, 2019
European intrusion detection startup Ajax Systems proclaims: How are they standing against evil? And what are the differentiators and potential...
The Battle For The VSaaS Market Begins 2019 - Alarm.com, Arcules, Eagle Eye, OpenEye, Qumulex, Verkada, More on Jan 02, 2019
2019 will be the year that VSaaS finally becomes a real factor for professional video surveillance. While Video Surveillance as a Service (VSaaS)...
Scam Research And The $86 Billion IP Camera Market on Dec 19, 2018
Scam. The most widely cited research numbers in many, if not most, industries come from a growing number of Indian 'market research firms'. We...
Imperial Capital Security Investor Conference 2018 Review - ADT, Resideo, Alarm.com, Arlo, Eagle Eye, ACRE, More on Dec 14, 2018
Imperial Capital Security Investor Conference is an event matching industry executives with financiers that frequently leads to future funding...

Most Recent Industry Reports

Access Control Records Maintenance Guide on Jan 16, 2019
Weeding out old entries, turning off unused credentials, and updating who carries which credentials is as important as to maintaining security as...
UK Fines Security Firms For Illegal Direct Marketing on Jan 16, 2019
Two UK security firms have paid over $200,000 in fines for illegally making hundreds of thousands of calls to people registered on a government...
Access Control Cabling Tutorial on Jan 15, 2019
Access Control is only as reliable as its cables. While this aspect lacks the sexiness of other components, it remains a vital part of every...
Avigilon Favorability Results 2019 on Jan 15, 2019
Since IPVM's 2017 Avigilon favorability results, the company was acquired by Motorola and has shifted from being an aggressive startup to a more...
Gorilla Technology AI Provider, Raises $15 Million, Profiled on Jan 15, 2019
Gorilla Technology is a Taiwanese video analytics manufacturer that recently announced a $15 million investment from SBI Group, saying this...
2019 IP Networking Book Released on Jan 14, 2019
The new IP Networking Book 2019 is a 285 page in-depth guide that teaches you how IT and telecom technologies impact modern security...
Arecont Costar Layoffs on Jan 14, 2019
Arecont Vision, a Costar Company, has laid off more than 10% of their workforce in a move the company described to IPVM as a result of "important...
The False SCMP Story on Hikvision NYC AI on Jan 14, 2019
In the past week, one of Asia's largest publications, the South China Morning Post (SCMP), posted an article about "Chinese [facial recognition]...
WDR Tutorial on Jan 11, 2019
Understanding wide dynamic range (WDR) is critical to capturing high quality images in demanding conditions. However, with no real standards, any...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact