Weak Growth for Large IP Camera Manufacturers

By: John Honovich, Published on Aug 30, 2009

The two largest publicly traded IP camera manufacturers, Axis and Mobotix, have clearly demonstrated weak growth and a dramatic drop from just 1 year ago. This is an important signal for the rest of market.

In Q2 2009, Mobotix's growth was only 7%. In the first half of 2009, Axis video product sales dropped 8% (in local currency terms) compared to the first half of 2008.

Axis and Mobotix combined represent about 40% of the IP camera market. As such, 40% of the market is flat to up only 5% for the first half of 2009. Contrast this to the first half of 2008, when the two companies had revenue growth of about 40% - a staggering drop from hypergrowth to treading water.

While Panasonic, Bosch and Sony do not publicly disclose their IP camera sales volumes, it is reasonable to assume that these 3 companies have had similar drops in sales to Axis and Mobotix. If anything Axis and Mobotix tend to be stronger, more focused competitors in IP cameras than Panasonic, Bosch and Sony.

Panasonic, Bosch and Sony are large IP camera manufacturers (2,3,5 and 7 on the IMS 2007 sales ranking - Pansonic is split into 2 divisions). These 3 companies likely represent another 20-25% of the market.

It is likely that 2/3rds of the IP camera market is flat to growing only about 5% - 10%. Even if the smaller companies are growing quickly and new entrants are entering the market, it is almost mathematically impossible for the IP camera market to be growing more than 15% (because even if the $10 M USD IP camera companies are doubling in growth, it does very little to offset the $250 M USD IP camera companies who are flat).

[Update: IP camera growth was robut in 2010 and 2011 - 35%+. However, in 2012, growth rates started to decline primarily driven by poor economic conditions in Europe.]

Comments : Members only. Login. or Join.

Related Reports

Verkada Gets Half Billion Dollar Valuation on Apr 26, 2019
Last week, when we profiled Verkada (The Fastest Growing Video Surveillance Sales Organization Ever - Verkada), we predicted they would raise $40...
Knightscope Adds Just 2 Total Customers In Past Year, Yet Raising Money at $300 Million Valuation on May 02, 2019
This is no longer funny. While Knightscope has laughed it up promoting robot selfies, joking about a 'suicidal robot', the man who attacked a...
OpenALPR Doubles Prices on Jun 06, 2019
There is no 'race to the bottom' in cloud / AI video surveillance. In May, Verkada increased their prices. Now, OpenALPR is doing the same with a...
Avigilon President Henderson Is Out on Jul 09, 2019
Avigilon's President and COO James Henderson is out, abruptly, after a remarkable ascension over the past 8 years, Motorola VP Jack Molloy has...
Fujifilm Expanding Into Video Surveillance on Jul 26, 2019
While Sony continues to fade out of the video surveillance market and Canon continues to make huge investments into acquiring video surveillance...
Vivotek Revenue Soars on Aug 05, 2019
Vivotek's revenue has soared so far in 2019, growing 45%. Inside this note, we examine import records and see who is driving Vivotek's growth...
Resideo Stock Plunges 37%, CFO Ousted on Oct 23, 2019
The horrible year for the ADI / Honeywell Home spinout, Resideo, just got worse, with their stock plunging another 37% today. Not even a year...
"Stress in the Residential Market" - Major Lender Exits on Nov 06, 2019
The residential security / 'alarm' market is getting worse, at least for traditional players. Now, one of the biggest lenders in the industry has...
Resideo CEO To Step Down on Dec 03, 2019
Resideo's CEO, Mike Nefkins, is stepping down, just 18 months after being brought in to lead the now plagued spin-out. Inside this note, we...
Vivint Valuation Falls $1.5 Billion on Dec 19, 2019
Residential market struggles continue. Now, Vivint's valuation has fallen $1.5 billion in its impending merger. Inside this note, we examine...

Most Recent Industry Reports

Favorite Video Analytic Manufacturers 2020 on Feb 25, 2020
Video analytics is now as hot as ever, driven by the excitement of advancing deep learning offers. But what are actually integrator's...
Latest London Police Facial Recognition Suffers Serious Issues on Feb 24, 2020
On February 20, IPVM visited another live face rec deployment by London police, but this time the system was thwarted by technical problems and...
Masks Cause Major Facial Recognition Problems on Feb 24, 2020
Coronavirus is spurring an increase in the use of medical masks, which new IPVM test results show cause major problems for facial recognition...
Every VMS Will Become a VSaaS on Feb 21, 2020
VMS is ending. Soon every VMS will be a VSaaS. Competitive dynamics will be redrawn. What does this mean? VMS Historically...
Video Surveillance 101 Course - Last Chance on Feb 20, 2020
This is the last chance to join IPVM's first Video Surveillance 101 course, designed to help those new to the industry to quickly understand the...
Vulnerability Directory For Access Credentials on Feb 20, 2020
Knowing which access credentials are insecure can be difficult to see, especially because most look and feel the same. Even insecure 125 kHz...
AI/Smart Camera Tutorial on Feb 20, 2020
Cameras with video analytics, sometimes called 'Smart' camera or 'AI' cameras, etc. are one of the most promising growth areas of video...
China Manufacturer Suffers Coronavirus Scare on Feb 20, 2020
Uniview suffered a significant health scare last week after one of its employees reported a fever and initially tested positive for coronavirus....
Cheap Camera Problems at Night on Feb 19, 2020
Cheap cameras generally have problems at night, despite the common perception that integrated IR makes cameras mostly the same, according to new...