Weak Growth for Large IP Camera Manufacturers

Author: John Honovich, Published on Aug 30, 2009

The two largest publicly traded IP camera manufacturers, Axis and Mobotix, have clearly demonstrated weak growth and a dramatic drop from just 1 year ago. This is an important signal for the rest of market.

In Q2 2009, Mobotix's growth was only 7%. In the first half of 2009, Axis video product sales dropped 8% (in local currency terms) compared to the first half of 2008.

Axis and Mobotix combined represent about 40% of the IP camera market. As such, 40% of the market is flat to up only 5% for the first half of 2009. Contrast this to the first half of 2008, when the two companies had revenue growth of about 40% - a staggering drop from hypergrowth to treading water.

While Panasonic, Bosch and Sony do not publicly disclose their IP camera sales volumes, it is reasonable to assume that these 3 companies have had similar drops in sales to Axis and Mobotix. If anything Axis and Mobotix tend to be stronger, more focused competitors in IP cameras than Panasonic, Bosch and Sony.

Panasonic, Bosch and Sony are large IP camera manufacturers (2,3,5 and 7 on the IMS 2007 sales ranking - Pansonic is split into 2 divisions). These 3 companies likely represent another 20-25% of the market.

It is likely that 2/3rds of the IP camera market is flat to growing only about 5% - 10%. Even if the smaller companies are growing quickly and new entrants are entering the market, it is almost mathematically impossible for the IP camera market to be growing more than 15% (because even if the $10 M USD IP camera companies are doubling in growth, it does very little to offset the $250 M USD IP camera companies who are flat).

[Update: IP camera growth was robut in 2010 and 2011 - 35%+. However, in 2012, growth rates started to decline primarily driven by poor economic conditions in Europe.]

Comments : PRO Members only. Login. or Join.

Related Reports

Stealth / UCIT - Remote Video Monitoring Provider Profile on May 18, 2018
Can 2 remote video monitoring companies, Stealth Monitoring from the US and UCIT from Canada combine to impact the market and compete in a changing...
ADT Stock Drops 50% Since IPO on May 17, 2018
It has been a brutal 4 months for ADT. They first expected to IPO at ~$18. They IPOed at $14, dropping immediately to $12.39 And now, not even...
Worst Manufacturer Technical Support 2018 on May 16, 2018
5 manufacturers stood out as providing the worst technical support to 190+ integrators in new IPVM results. These integrators answered: In the...
March Networks Targets Cannabis Market on May 10, 2018
Will the next March Networks customer appreciation event be held a steakhouse or at a Taco Bell at 2 am? Can March sell the types of systems to the...
Canon Acquires Briefcam, Now Owns Briefcam, Milestone and Axis on May 09, 2018
Canon already owns two of the biggest names in video surveillance, Axis (acquired in 2015) and Milestone (acquired in 2014). Now, Canon...
Integrators Divided On Website Importance to Business (Statistics) on May 04, 2018
Are websites important? Still quite a number of integrators have no websites.  New IPVM statistics show that nearly half of all integrators find a...
Correcting Hikvision USA's False Accusations on May 01, 2018
Hikvision USA has falsely accused IPVM's DeepInMind test. The truth, which Hikvision USA knows, despite their statements to the contrary, is...
Milestone 2017 Financials Examined on Apr 24, 2018
For ISC West 2018, Milestone released ... their financials, touting "strong revenue growth in 2017". However, there were discrepancies with the...
Rare Video Surveillance Fundraising - Verkada $15 Million on Apr 19, 2018
Fundraising in video surveillance (and the broader physical security market) has been poor recently. Highlights are few and far in between...
Worst Access Control Manufacturer 2018 on Apr 18, 2018
Three access control providers stood out as providing the most problems for integrators. In this report, we analyze the answers to: "In the...

Most Recent Industry Reports

Buy Arecont: Top Bid $10 Million Cash on May 22, 2018
Last year, Arecont had a deal for a purchase price of $170 million (see Failed Arecont China Acquisition). This year, Arecont has a deal for a...
Installing Box Cameras Indoors Tutorial on May 22, 2018
This tutorial starts our physical installation for video surveillance series, starting with Box Cameras, one of the oldest and most basic types....
The Hikvision Smart Classroom Behavior Management System on May 22, 2018
Hikvision's rapidly growing offering of analytics, which we most recently examined with Hikvision's ethnic minority analytics, is now going into...
Dahua Intrusion Analytics And VMD Tested on May 21, 2018
Dahua ships basic analytics on practically all their cameras, ranging from low cost to high end. To see how these analytics work in real world...
Exacq Improving Technical Support, Responding To Integrator Complaints on May 21, 2018
Exacq had been a long-term favorite of integrators, but since their 2014 Tyco acquisition, Exacq has fallen in IPVM integrator studies (though...
Best Manufacturer Technical Support 2018 on May 21, 2018
While 5 manufacturers made the worst technical support 2018 list, only 3 stood out as providing the best technical support to 190+ integrators in...
Stealth / UCIT - Remote Video Monitoring Provider Profile on May 18, 2018
Can 2 remote video monitoring companies, Stealth Monitoring from the US and UCIT from Canada combine to impact the market and compete in a changing...
Cybersecurity for IP Video Surveillance Guide on May 18, 2018
Keeping surveillance networks secure can be a daunting task, but there are several methods that can greatly reduce risk, especially when used in...
Forced Entry / Duress Access Tutorial on May 17, 2018
Even though access control normally keeps people safe, tragedies have revealed a significant issue. If users are forced to unlock doors for...
ADT Stock Drops 50% Since IPO on May 17, 2018
It has been a brutal 4 months for ADT. They first expected to IPO at ~$18. They IPOed at $14, dropping immediately to $12.39 And now, not even...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact