Weak Growth for Large IP Camera Manufacturers

By: John Honovich, Published on Aug 30, 2009

The two largest publicly traded IP camera manufacturers, Axis and Mobotix, have clearly demonstrated weak growth and a dramatic drop from just 1 year ago. This is an important signal for the rest of market.

In Q2 2009, Mobotix's growth was only 7%. In the first half of 2009, Axis video product sales dropped 8% (in local currency terms) compared to the first half of 2008.

Axis and Mobotix combined represent about 40% of the IP camera market. As such, 40% of the market is flat to up only 5% for the first half of 2009. Contrast this to the first half of 2008, when the two companies had revenue growth of about 40% - a staggering drop from hypergrowth to treading water.

While Panasonic, Bosch and Sony do not publicly disclose their IP camera sales volumes, it is reasonable to assume that these 3 companies have had similar drops in sales to Axis and Mobotix. If anything Axis and Mobotix tend to be stronger, more focused competitors in IP cameras than Panasonic, Bosch and Sony.

Panasonic, Bosch and Sony are large IP camera manufacturers (2,3,5 and 7 on the IMS 2007 sales ranking - Pansonic is split into 2 divisions). These 3 companies likely represent another 20-25% of the market.

It is likely that 2/3rds of the IP camera market is flat to growing only about 5% - 10%. Even if the smaller companies are growing quickly and new entrants are entering the market, it is almost mathematically impossible for the IP camera market to be growing more than 15% (because even if the $10 M USD IP camera companies are doubling in growth, it does very little to offset the $250 M USD IP camera companies who are flat).

[Update: IP camera growth was robut in 2010 and 2011 - 35%+. However, in 2012, growth rates started to decline primarily driven by poor economic conditions in Europe.]

Comments : Members only. Login. or Join.

Related Reports

Hikvision Global Revenue Falls, Hit By Coronavirus on Apr 27, 2020
Hikvision's global revenue fell in the first quarter of 2020 due to the coronavirus, with Hikvision stating uncertainty for 2020 "is greater than...
Fever Camera Sales From Integrators Surveyed on Jun 01, 2020
Fever cameras are the hottest trend in video surveillance currently but how much are integrators selling them? 220 integrators answered the...
Coronavirus Hits Manufacturers, Standing Now, Worse To Come on Apr 06, 2020
Coronavirus is hitting security manufacturers, though overall modestly for now, with worse expected to come, new IPVM survey results...
Camera Resolution Usage Statistics 2020 on Mar 12, 2020
The average resolution used, for new cameras, is now 4MP, according to new IPVM statistics, continuing the rise that we have mapped from 2014,...
ADI Sales Down 21% in April on May 14, 2020
ADI sales were down 21% in April, the company disclosed, as the pandemic hits the security industry. Inside this note, we examine: ADI...
Favorite Camera Manufacturers 2020 on Jan 20, 2020
The past 2 years of US bans and sanctions have shaken the video surveillance industry but what impact would this have on integrators' favorite...
Cisco Acquiring Fluidmesh on Apr 09, 2020
Cisco announced it is acquiring niche wireless manufacturer Fluidmesh. Both Cisco and Fluidmesh have been offering video surveillance solutions...
Apple Acquires XNOR.ai, Loss For The Industry on Jan 16, 2020
Apple has acquired XNOR.ai for $200 million, reports GeekWire. This is a loss for the video surveillance industry. XNOR.ai stunned the industry...
Masks Cause Major Facial Recognition Problems on Feb 24, 2020
Coronavirus is spurring an increase in the use of medical masks, which new IPVM test results show cause major problems for facial recognition...
Motorola / Avigilon Drops ISC West on Feb 26, 2020
Motorola Solutions has pulled out of ISC West 2020 effective immediately, because of coronavirus concerns, IPVM has learned. This is done amidst...

Most Recent Industry Reports

Camera Course Summer 2020 - Last Chance on Jul 15, 2020
Thursday, July 16th is your last chance to register for the Summer 2020 Camera Course. This is the only independent surveillance camera course,...
Bias In Facial Recognition Varies By Country, NIST Report Shows on Jul 15, 2020
While many argue that face recognition is inherently racist, results from one of the most extensive studies done on demographic bias in AI, the...
Video Surveillance 101 July Course - Last Chance on Jul 15, 2020
Friday, July 17th is your last chance to sign up for the July 2020 Video Surveillance 101 Course. This 2-day course is designed to help those new...
Brazil Assembly Powers Hikvision Local Expansion on Jul 15, 2020
Hikvision has grown considerably in Brazil ever since the 2017 opening of an assembly operation in a free-trade zone in the middle of the Brazilian...
50+ Security Industry Companies Take $40 Million PPP Funding on Jul 15, 2020
50+ security industry companies have taken more than $40 million in PPP funds, IPVM has confirmed from US government records. Inside this...
Uniview Deep Learning Camera Tested on Jul 14, 2020
Uniview's intrusion analytics have performed poorly in our shootouts. Now, they have released their Prime Series Deep Learning cameras, with an...
Drako's Companies (Brivo, Eagle Eye) Take $4+ Million in PPP Funds on Jul 14, 2020
While centimillionaire Dean Drako is the owner of two of the largest SaaS businesses in the security industry (Brivo and Eagle Eye), Drako's...
Defendry Presents AI Active Shooter Security System on Jul 14, 2020
Defendry presented its Active Shooter security system at the May 2020 IPVM Startups show. A 30-minute video from Defendry including IPVM...
Ban Rules Released: Use Dahua or Hikvision, No US Government Contracts on Jul 13, 2020
The US government has released the rules implementing the "Prohibition on Contracting with Entities Using" Dahua, Hikvision, and Huawei based...
JCI Sues Genetec For Patent Infringement on Jul 13, 2020
Surprisingly, security giant JCI has sued their partner, security software developer Genetec, for patent infringement. Inside this note,...