VSaaS Startup Pivots to Camera API Provider

Author: John Honovich, Published on Jul 24, 2014

This is a fascinating case study of how a VSaaS startup recognized the flaws in that market and are using their experience to build a hosted API camera API service called Evercam.

In this note, we examine what they learned providing VSaaS and what they are trying to do now with their API service.

**** ** * *********** **** ***** ** *** ************* ********** *** ***** ** **** ****** *** *** ***** their ********** ** ***** * ****** *** ****** *** ******* called*******.

** **** ****, ** ******* **** **** ************************ **** **** *** ****** ** ** *** **** ***** API *******.

[***************]

** ****, *** ******* ************.**, * ******** ******************, **** ****** **** *** ***** ******* *** **** ******* hosted ********* ********.

** ****, **** ******************* *** ******* ** "** **** ** ****** ** ***** software *** *******."

A ****** ***

*********** ** ** ******* ******* ******* ** *******, ****** ******, DVRs, ***. *** ******** ************ (*.*., ****, ******, .***, ***.).*************** ********** / ********** ********* ****** **** ***** ******* *** not *****. *** ******* *** ********* ************ **** * ******* of ******* *** ******* ** *** ******* *********.

*** *** **** ******* ****** ***** ***:

  • *************** ***** ** ******* ************ **** **** ******* **** **** no ******** ****** *****, ********** ***** ******* ** ****** **** likely **** ***** *** *****.
  • *************** * ******* **** *** **** ********** *** *** *******. One ***** ******* ***** *** ***** *** ***** *********** ***** ** ** ******* ********* *** *********** ****** **** does ****.

*******, ***** *** **** ******** ******* ********* ********* *****, ****** control *** *************, ***.

Dealing **** ********* / *******

*** ***** ********* **** ***** *** ** **** ******* *** frequently ****** ********* *** ****** ** *********** ******** **** *** public ******** ****************'********. **** *** ** ****** ** **** **********, ******* ***** in ************ **** ********* ******** ******* ********* ******* ** **********. ** such,*******'******** **** ** ******* ** ***** ******* **** ** *** have **** ***** ** ***** **** *** ** ********.

************ *************

********* ********* *** *****:

  • ****** ************
  • ***** **** ****

**** ****** ************, ******** ********** *** *** ****** **** ******* by *********** *************. *** *******, **** * ******* ***** ******* (**** ** alarm ** ** ****** **** *******), ** ***** *** ** *****. *************, ** ******** ***** (like **** * ***** ***** ** **************** * **********), ** ***** *** ** *****.**************** *** ********** ****** **** ************* *** ****** **** ***** ****'* ***** ** ****** *******'* health / ******. ** **** ***********, *** ********** ******* *** ensure **** *** ******* **** ****** / ******* ** ******* to *** *****.

****** *********** ***** *************** ******** ** ***** ******** *********'****.

************,********* **************** *** ***** ***. *** **** *********** *** *** ************ users ** ************* (**********.**) **** **** ************* ** ******* *** ***** * ******** *****. **** ** an******* ********************. **** *** ***** *** *****,*********** ** ****** * *********** ***** **** *** **** *** they **** * *** ** *** ********.

Lessons ******* **** ***** ***** ********

*********** **** *** ******** **** **********, *****.**, ** *** *** ** ****. *** ******** **** found **** (*) **** ******* ***** *** (*) *********** ***** cost *********** ******* ** ******* ******* ******.

**** ********* ********** *** *******'* ********, ************ ********** *** ********* their *** *******, ***** ****** ******* ***** *** ***** *********** easier. ** *** ***** ****, **** ********* *** *********** ********* needed ** ** **** (*.*., ******* ****** ~$** *******).

***,********* ******* *** * ***** **** ** *** *** ******** yet. *** **** ******** ** ******* **** *** **** ********** applications **** *** ******* ***** ****** ***.

******** -************************

*** ***** *** **** ** *** ***** ********* ***** - very **** ***** ***** *** *** **********:

Comments (4)

***** * ***** ******* *** **** **** ******* **** **** new *****, * ******* **** ***** **** ** **** ******* costs **** ** ****. ******** ** ** * "******** *********** layer" *** ********* ******* ***** **** ***** *********** *** ******* costs **** ** * ******** ** *** ****** ** ********** devices *********. ***** *******-***-******** **** ** *******, *** ** **** revenue **** **** **** ** **** ****** ****** *********. ***** will ** ******* ********* *** ***'* *** *** **** ********, because **** *** *** *** **** **** **** *** ******* from *** **** **** ***** * ********* ***. ********** **** will ***** *** ********** ** ******* ******* ** *** **** knows *** ** ******* *** *******, ** **** **-**** ******* else **** * ****** *******, "***********", *** **** ** **** pissed ** ****. * **** **** *** **** ** **** endevour.

**** ***** **** ** *** **** ** ***** ** *** integration ** *** ******* *** *** ***** *********************/ ******.

***** **** *** ***** * **** ****** ****** ** ****** functions (********* ******* ** / ******* ******), * ***** **** won't ** * **** *******.

* ** ******* ** *** *** **** *** *********. ***** monetizing **** ********* ** ********* ******, ***** ** *** ********* as ***** *** ***** ** ******* **** **** **** *** ingenuity.

** **** ** ***** ** ****** ***** * *** ** VC-backed ********. ** **** "*****" ******* ** * ******-******* *** with ********-**** *****, ******** ***, ***-******, *** * ***** ** judges *** *** ******* *** ********, *) ***** *** **** is **** *** *** ***** **** ** ****** **, *** B) ******** *** ********** ***********. * **** **** *** ****.

**** ****** **** *** *** **** ****** *** *** ** development ******. ** ** **** **** **** ********* ********** **** development ***** *** **** **** ***** **** **** ** **** revenues ****** **** *****.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

ONVIF Favorability Results on Jan 11, 2017
ONVIF has been one of the most debated aspects of the video surveillance industry. On the one hand, its aim to increase interoperability has been...
DeskCamera ONVIF Screen Capture on Jan 05, 2017
Recording PC screens have historically been an expensive proposition, requiring dedicated hardware or specialized, proprietary software. However,...
Camera Course Winter 2017 on Jan 05, 2017
Learn video surveillance and get certified. IPVM provides live online classes, recorded videos, personal help, cutting edge education and...
Avigilon Pro 4K Camera Tested on Jan 03, 2017
Avigilon is best known for their large sensor, high megapixel cameras. But with new offerings from Sony and soon Axis, the questions is how well...
Hikvision No on H.265 But Pro On H.265+ on Jan 02, 2017
Hikvision said H.265 was a 'solution in search of a problem' a half year ago but now they are getting bullish, embracing H.265+. In this report,...
Surveillance Cameras 2017 Review on Jan 02, 2017
This report concisely explains the developments and most common options for surveillance cameras offered in 2017, including resolution, H.265, HD...
ONVIF Tutorial 2017 on Dec 19, 2016
ONVIF is well known within the surveillance industry as an interface to connect IP cameras and VMS systems but: Is ONVIF a 'Standard'? Why...
HD Analog vs IP Guide 2017 on Dec 19, 2016
For years, HD resolution was IP camera's greatest advantage. However, starting in 2013, analog cameras with HD resolution started shipping and,...
API / SDK Tutorial on Dec 18, 2016
While Application Programming Interfaces (APIs) are key to 'open' platforms, they are frequently misunderstood and over-hyped in physical security....
EAS Startup Queuehop Examined on Dec 15, 2016
Electronic Article Surveillance (EAS) tags have been used for decades to reduce theft with companies like Tyco's Sensormatic and Checkpoint being...

Most Recent Industry Reports

Geovision Launches Direct Cloud Offering on Jan 18, 2017
Add cloud, subtract integrator. Geovision has launched myGVcloud, an offering that allows consumers to buy cameras and cloud services directly...
Anixter / Bosch Sells Direct to Amazon on Jan 18, 2017
Anixter regularly says they do not sell direct to end users or that they do not do it anymore. However, over the past year, Anixter has sold Bosch...
Smart Power Tools For Security Installs on Jan 18, 2017
Installing a smart camera? Perhaps you should use a 'smart' drill. The intelligent appliance / IoT trend has hit power tools. In this note, we...
Canon 250MP Prototype Targeted At Surveillance on Jan 17, 2017
At one point Axis declared the megapixel race was over, but now parent company Canon is showing an imager that would be a rocket ship in a...
Cut in Half, Everfocus Shifts Strategies on Jan 17, 2017
The race to the bottom impact continues. Now, Everfocus, who used to be one of the larger budget providers, is shifting strategies after years of...
Top ISC West 2017 Booth Trends on Jan 16, 2017
There are significant moves among many major manufacturers on the ISC West show floor, and very few prime spaces left unoccupied. In this report we...
Genetec Favorability Results on Jan 16, 2017
In the race to the bottom and flight to 'solutions', Genetec has taken a contrary path. The company remains independent, focusing up market,...
Free VMS Software Directory on Jan 13, 2017
Many Video Management Software (VMS) providers offer free versions, either open source, for a limited number of cameras or for a limited amount of...
Milestone Essential Subscription Removed on Jan 12, 2017
Subscriptions may be the future for Milestone and VMSes but not right now. Responding to negative feedback, Milestone has removed subscriptions...
Alarm Reporting Formats Overview on Jan 12, 2017
Alarm reporting formats are methods for communicating complicated information quickly, using plain old telephone service. It is still the main...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact