VSaaS Market Size and State 2011

Author: John Honovich, Published on Feb 01, 2011

VSaaS has high hopes, small adoption so far and important questions to consider. In this report, we project, analyze and examine the key issues impacting the VSaaS market.

Let's start with our estimates of the VSaaS market:

  • $50 - $100 Million: Total Global Hosted VSaaS Subscription Revenue 2010
  • 75,000 - 125,000: New Cameras Added to Hosted VSaaS 2010
  • 200,00 - 300,000: Total Cameras Hosted VSaaS 2010
  • 0.1% - 0.5%: New 2010 Surveillance Cameras using Hosted VSaaS

VSaaS Flavors and Entrants

As an early market, VSaaS means many things to different people. Most importantly, how you categorize VSaaS offerings has a BIG impact on the size of the market. Here are 3 commonly cited options:

  • Plug n Play Live Video Access: No video is recorded off-site but users can remotely access their cameras without performing network setup
  • Hosted Video/VSaaS: Video is recorded 'in the cloud' and not on-site (the traditional way).
  • Managed Video/VSaaS: Video is recorded on-site (the traditional way) but plug n play remote access to video is provided.

Note: If you are new to VSaaS, review our VSaaS Training including 60 minutes of video screencasts.

In our analysis, we are focusing on Hosted Video/VSaaS as (1) it is the most significant break from traditional surveillance and (2) it is the 'purest' version of cloud services. This does not mean we believe it is the best or the most likely to succeed. Indeed, we believe managed video is even more compelling for most traditional surveillance users for the foreseeable future.

Dozens of entrants already exist in the VSaaS market. A good approximation is about 25 providers who develop their own solution. However, this can become confusing as many providers allow re-selling / re-branding making it appear that there are hundreds of 'unique' offerings. 

Review a directory of over 25 VSaaS providers  in our VSaaS Competitive Comparison.

***** *** **** *****, ***** ******** ** *** *** ********* questions ** ********. ** **** ******, ** *******, ******* *** examine *** *** ****** ********* *** ***** ******.

***'* ***** **** *** ********* ** *** ***** ******:

  • $** - $*** *******: ***** ****** ****** ***** ************ ******* 2010
  • **,*** - ***,***: *** ******* ***** ** ****** ***** ****
  • ***,** - ***,***: ***** ******* ****** ***** ****
  • *.*% - *.*%: *** **** ************ ******* ***** ****** *****

VSaaS ******* *** ********

** ** ***** ******, ***** ***** **** ****** ** ********* people. **** ***********, *** *** ********** ***** ********* *** * BIG ****** ** *** **** ** *** ******. **** *** 3 ******** ***** *******:

  • **** * **** **** ***** ******: ** ***** ** ******** off-site *** ***** *** ******** ****** ***** ******* ******* ********** network *****
  • ****** *****/*****: ***** ** ******** '** *** *****' *** *** on-site (*** *********** ***).
  • ******* *****/*****: ***** ** ******** **-**** (*** *********** ***) *** plug * **** ****** ****** ** ***** ** ********.

****: ** *** *** *** ** *****,****** *** ***** ***************** ** ******* ** ***** ***********.

** *** ********, ** *** ******** ** ****** *****/***** ** (1) ** ** *** **** *********** ***** **** *********** ************ and (*) ** ** *** '******' ******* ** ***** ********. This **** *** **** ** ******* ** ** *** **** or *** **** ****** ** *******. ******, ** ******* ******* video ** **** **** ********** *** **** *********** ************ ***** for *** *********** ******.

****** ** ******** ******* ***** ** *** ***** ******. * good ************* ** ***** ** ********* *** ******* ***** *** solution. *******, **** *** ****** ********* ** **** ********* ***** re-selling / **-******** ****** ** ****** **** ***** *** ******** of '******' *********. 

****** ********** ** **** ** ***** *********  ** *** ***** *********** **********.

[***************]

Data ******, ********* *** ******

**** ******* ************* **** ******* ********* ** ****** *****, ** hear * ****** ****** ** ********:

  • *** ******* ******* *** ********* **** ******* *******
  • *** ******** ******* *** ********* **** * *** ***** **********
  • *** **** ** ********* ** ******* *** ****** *********** *********

*** ***** ****** ** ***** ***** *** ***** **** ******** existed ****** ****, **** ** *** *********** *** ******** ** *** **** 3 *****. ******* ** ****, ** ** **** **** ** see *** ***** ****** ******** **** * ******* (** * point ** *********, **** ** ** ** ******* ************ ******* are ****** ** *** *****-****). ** *** ****** ***** ****** exceeds *** ***,*** ** ********, ** ******* **** ***** ** from ***************** ********* ***** ***-*********** ********. **** *****, ******* ******** most ****** ***** ****** ** ****** *** **** ********.

**** ****** ************* **** *** **** ******* ** *** ** $5 *** ** **** ** $** *** ****** *** *****. The ******** ** ****** ** *********** ** ********** (*.*., *** ** ****), storage **** (********** ** ****** *****) *** ******* ******** (* days, * ****, * *****, ***.) *******.

*** $** - $*** ******* **** ************ ******* ******** ******* from *********** ** ******* ******* ***** (*.*. $** ***) ***** total ****** ** ******* (*.*., ***,***). ** ******, **** ******* on ********** *** **** ***** ** ******** *****. **** ***** providers *** ******* (*.*., **** **** ** ********* ** *******) while ****** **** ****** (*****, *******, **********). ******** *********** **************** **** ******* ******** *** ******* ****** *** ******* *********.

************, *** ***** ****** ** *** ******* **** ********** ****** sales. **** ***** ******* *** ********** ******, ** **********, **** cameras **** ** *** **** ***** ** $** ** $***. Camera ***** ***** ******** *** ******* ****** **** ** ******* $10 ******* (******** $*** ****** ***** *** ***,*** *** ******* sold ** **** *** ****** *****). ***** **** ***** ********* require ** *** ***** ******* (**** ******* ******** ****** **), some ***** ********* ***** *** '****' ************.

**********, ***** **** *** ****** ***** ************ ****** ** ******* $10 ** $** ******* ** ****** *****, ***** ** * very **** ********** ***** (********* ************** ***** *** ******** *******).

What ** ****'* ****?

************ ****'* **** ** ********* ** ****** *****. **** ** not **** * ******* ** ** *******, **** **** **** the **** ********** ********* ** ****** ***** *********. ******, ** you ********** *** *** ******* ****** ** ***** ********, **** would ********* ** *** ****** ******. ** *** ***** ****, the ****** ** **** ***** *** **** ***** **** ******* obstacles. ***** *** ********** ** ***** (*** ******* **** **** *******), **** **** ***** ***** *********/********* ******** ** *** **** more *********** *** ********* *********** ************ ************ (********* ** ** inefficient ****** ******** ******** *****). ** ****, *** ******** ******* relatively ********** *** *********. (**** *********** ** ****'* ***** ******** ******* ****).

Who ** ***** ****** *****?

**** *** *** **** ****** **** ** ****** ***** ** see:

  • *********** *** *** *** ** *** *******
  • ***** ******** *** *** * *** *******
  • *****-**** ********** **** * *** ******* *** ****

**** **** **% ** *** ****** **** ** **** * use *****. ****** ***** *** **** ****** ** **** ** the *********** * ** ** ****** ****** *** ** *** far **** **** ***** * ****** ** *** '**********' ***** surveillance ******.

What *** ****** *****'* ****** *** *********?

******** ********* ************ *** *** ******** **** ** *********** ******* are *** *** **** ********* ****** **** ***** *****. ****** most ***** ********* ***** ********* *********** ** ********** ***** (***** e-mail ** ***), *****'* ********* *********** ** ********** *******, ********* in ************ ******** ********* *** *** **** ** *********** *******. For **** ** *** ***** *** ******, ****** ******** ************ ********.

******** ******* ** ***** ********* ****** ** *** ********* **** price ** ***** ******** ** *********** ************. ** ** ************ in ******** *** ********, **** $**-$** ******* *******, ****** *** *** ***** ***** save ** ******** *********** ************ (*.*., ***/*** ** ***). ******, with***** ***** *** ******** ****** *******, **** ******** **** *** *****.

What's *** ****** *** *****?

**** *** *** ******** ***** *** ***** ***** ** ******** growth, ***** ******** **** **** ****** **** **********. ** ****, it ** **** ** ******** **-**% **** **** *** **** 5 *****.

******* *********, *** **** ***** *********** ** *** ******* - easy ****** ****** ** ************ ***** - ** * ****** desirable ******* ** ****** *** ***** (**** ********** ** *** office ** *** ****** ** ***** ********). ** ****, ** expect ** *** *** ******** ** *** '**** * ****' remote ****** ** ***** ** ****** **** *********** *******.

*** *** **** *********** ********* ******** *** *** ****** ** VSaaS ***:

  1. *** ***** ***** *** ***** **** *** *-** ****** ******?
  2. **** ******* ******* **** ******* ****/***/*** *********?

*** * - ** ****** ****** ** * ***** ************ segment ************ *** ******** ** ************ ***** (****** *** *******). At *****'* ******* * - * ****** *****, ** *** help ****** ************ **** *** **** *** ** **** ****** for ******** *****.

** *** ******* ****, ** *** ****** ***** **** **** appliance *****, ** ***** *** *** ********, ** ***** ****** in * ******** ********** ******* **** ** *** *********** ************* and * *** ****** ** *** ***** ******** ************.

*** ****** ** **** ** ***** *********, *** *** **** 3 - * ***** ** ** *** ** *** ** structural ****/************* ********. ** ****, ** ******* ****** ***** **** remain * *****.

*******, ** ** ******* ******* ***** *** ****** '***** ****' capabilities ** ******** ****, **** *** *** **** ****** ** important ******* *** **********, ****** ***** ** ******** ********* *** hurting *** **** ****** *********.

How **** ***** ****** ***?

***** ***, *** ***** ******* *** ******* ** ***** *** are ** *** ******. **** *** *************** *** ********* ******:

  • Residential / ********: This could be an interesting option, especially if are offered it as a low cost add on to a phone or cable package. However, you can avoid these monthly fees. See ****** * **** ****** *** ****** ***** ******* *** ******* ***.
  • Small ** ****** ********: Hosted VSaaS is unlikely to be a fit as it's just too much money for your 8 - 16 camera deployments. However, managed VSaaS could be interesting and useful.
  • Enterprise / ********* / **********: VSaaS is so far away meeting your functionality needs that it is not worth considering outside of future trend tracking.
  • Dealers ***** ** ******: I know you are all supposed to pray at the altar of recurring monthly revenue and as such Hosted VSaaS should ** **** ******. ** *** ********* ** *** ****** ****** ** *** professional ****** ** **'* * *** **** *** **** ** your *********.
  • Large ******* ***********: VSaaS does not meet your large customer's needs and has little practical use. However, at this level, testing and being well informed of future developments is important.
Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Camera Course Summer 2017 on May 25, 2017
Learn video surveillance and get certified. IPVM provides live online classes, recorded videos, personal help, cutting edge education and...
Most Respected Manufacturer Competitors on May 25, 2017
Manufacturers told IPVM what competitor they most respected. In terms of total revenue, Hikvision, Dahua and Axis are certainly tops but would...
Avigilon New COO James Henderson Profile on May 23, 2017
It has been nearly 2 years since the infamous Bryan Schmode 'resigned' as Avigilon COO. Now, Avigilon once again has a COO, promoting James...
IP Camera - 15 Year Shootout on May 22, 2017
How far have IP cameras come? We bought and tested 4 cameras across the past 15 years to understand how much and where performance has...
Forget The Backdoor, "ALL HIKVISION PRODUCTS" On Sale on May 18, 2017
Less than 2 weeks after the Hikvision Backdoor was confirmed, Hikvision has launched a sale "ON ALL HIKVISION PRODUCTS". In this note, we examine...
ShotSpotter To IPO, Facing Low Revenue and Losses on May 17, 2017
A rare event for North American security manufacturers is upcoming. ShotSpotter is planning to IPO on the NASDAQ, aiming to raise $34.5...
FLIR Is Giving Away $3,000 Demo Kits on May 17, 2017
Everybody likes free stuff, and FLIR is using that concept to attract dealers by giving them $3,000 worth of demo gear for attending a...
ADI's 'Elves' Selling Direct on Amazon on May 15, 2017
Buy from Amazon, get delivery from ADI. What? Recently, we bought a part from Amazon and the shipment came from ADI. We dug into the...
Selling and Valuing Security Integrators on May 12, 2017
This ia a tutorial in how to (1) determine your security integrator's value and (2) to sell your security integrator. If you own an integrator,...
Blink XT Outdoor Totally Wireless Camera Tested on May 11, 2017
Running wires for cameras outdoors is one of the biggest challenges, especially for consumer or DIY installs. Now, Blink has released an outdoor...

Most Recent Industry Reports

H.265 / HEVC Codec Tutorial 2017 on May 25, 2017
Since 2013, video surveillance professionals have talked about the potential for H.265. Now, in 2017, H.265 is starting to gain mainstream...
Camera Course Summer 2017 on May 25, 2017
Learn video surveillance and get certified. IPVM provides live online classes, recorded videos, personal help, cutting edge education and...
Most Respected Manufacturer Competitors on May 25, 2017
Manufacturers told IPVM what competitor they most respected. In terms of total revenue, Hikvision, Dahua and Axis are certainly tops but would...
CyPhy 'Unlimited' Flight Time Security Drone Examined on May 25, 2017
Drones face several issues as commercial security platforms - legal restrictions (e.g., in the US, the FAA), costs, and limited flight durations...
Milestone Entry Level Mobile Password Vulnerability Disclosed on May 24, 2017
While many manufacturers have only addressed cybersecurity vulnerabilities after public disclosures were made (or threatened), Milestone has...
How Integrators Use IPVM on May 24, 2017
150 integrators explained how they use IPVM and how it helps them stay informed and improve their business.  The 4 main uses integrators cited for...
Alarm Supervision Guide on May 24, 2017
Burglar alarms can constantly monitor the health of attached circuits, sensors, and devices to ensure that they remain operational. This is known...
Arlo Go Cellular Cloud Camera Tested on May 23, 2017
Totally wireless surveillance cameras are growing but almost all typically depend on a hub and local Internet access. However, many outdoor...
Avigilon New COO James Henderson Profile on May 23, 2017
It has been nearly 2 years since the infamous Bryan Schmode 'resigned' as Avigilon COO. Now, Avigilon once again has a COO, promoting James...
Hikvision Marketer Caught Spamming, Fails at Coverup, Fired on May 23, 2017
A Hikvision marketing employee was caught by IPCamTalk trying to surreptitiously disparage IPVM and IPCamTalk. This is an outgrowth of Hikvision's...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact