VSaaS Market Size and State 2011

Author: John Honovich, Published on Feb 01, 2011

VSaaS has high hopes, small adoption so far and important questions to consider. In this report, we project, analyze and examine the key issues impacting the VSaaS market.

Let's start with our estimates of the VSaaS market:

  • $50 - $100 Million: Total Global Hosted VSaaS Subscription Revenue 2010
  • 75,000 - 125,000: New Cameras Added to Hosted VSaaS 2010
  • 200,00 - 300,000: Total Cameras Hosted VSaaS 2010
  • 0.1% - 0.5%: New 2010 Surveillance Cameras using Hosted VSaaS

VSaaS Flavors and Entrants

As an early market, VSaaS means many things to different people. Most importantly, how you categorize VSaaS offerings has a BIG impact on the size of the market. Here are 3 commonly cited options:

  • Plug n Play Live Video Access: No video is recorded off-site but users can remotely access their cameras without performing network setup
  • Hosted Video/VSaaS: Video is recorded 'in the cloud' and not on-site (the traditional way).
  • Managed Video/VSaaS: Video is recorded on-site (the traditional way) but plug n play remote access to video is provided.

Note: If you are new to VSaaS, review our VSaaS Training including 60 minutes of video screencasts.

In our analysis, we are focusing on Hosted Video/VSaaS as (1) it is the most significant break from traditional surveillance and (2) it is the 'purest' version of cloud services. This does not mean we believe it is the best or the most likely to succeed. Indeed, we believe managed video is even more compelling for most traditional surveillance users for the foreseeable future.

Dozens of entrants already exist in the VSaaS market. A good approximation is about 25 providers who develop their own solution. However, this can become confusing as many providers allow re-selling / re-branding making it appear that there are hundreds of 'unique' offerings. 

Review a directory of over 25 VSaaS providers  in our VSaaS Competitive Comparison.

***** *** **** *****, ***** ******** ** *** *** ********* questions ** ********. ** **** ******, ** *******, ******* *** examine *** *** ****** ********* *** ***** ******.

***'* ***** **** *** ********* ** *** ***** ******:

  • $** - $*** *******: ***** ****** ****** ***** ************ ******* 2010
  • **,*** - ***,***: *** ******* ***** ** ****** ***** ****
  • ***,** - ***,***: ***** ******* ****** ***** ****
  • *.*% - *.*%: *** **** ************ ******* ***** ****** *****

VSaaS ******* *** ********

** ** ***** ******, ***** ***** **** ****** ** ********* people. **** ***********, *** *** ********** ***** ********* *** * BIG ****** ** *** **** ** *** ******. **** *** 3 ******** ***** *******:

  • **** * **** **** ***** ******: ** ***** ** ******** off-site *** ***** *** ******** ****** ***** ******* ******* ********** network *****
  • ****** *****/*****: ***** ** ******** '** *** *****' *** *** on-site (*** *********** ***).
  • ******* *****/*****: ***** ** ******** **-**** (*** *********** ***) *** plug * **** ****** ****** ** ***** ** ********.

****: ** *** *** *** ** *****,****** *** ***** ***************** ** ******* ** ***** ***********.

** *** ********, ** *** ******** ** ****** *****/***** ** (1) ** ** *** **** *********** ***** **** *********** ************ and (*) ** ** *** '******' ******* ** ***** ********. This **** *** **** ** ******* ** ** *** **** or *** **** ****** ** *******. ******, ** ******* ******* video ** **** **** ********** *** **** *********** ************ ***** for *** *********** ******.

****** ** ******** ******* ***** ** *** ***** ******. * good ************* ** ***** ** ********* *** ******* ***** *** solution. *******, **** *** ****** ********* ** **** ********* ***** re-selling / **-******** ****** ** ****** **** ***** *** ******** of '******' *********. 

****** ********** ** **** ** ***** *********  ** *** ***** *********** **********.

[***************]

Data ******, ********* *** ******

**** ******* ************* **** ******* ********* ** ****** *****, ** hear * ****** ****** ** ********:

  • *** ******* ******* *** ********* **** ******* *******
  • *** ******** ******* *** ********* **** * *** ***** **********
  • *** **** ** ********* ** ******* *** ****** *********** *********

*** ***** ****** ** ***** ***** *** ***** **** ******** existed ****** ****, **** ** *** *********** *** ******** ** *** **** 3 *****. ******* ** ****, ** ** **** **** ** see *** ***** ****** ******** **** * ******* (** * point ** *********, **** ** ** ** ******* ************ ******* are ****** ** *** *****-****). ** *** ****** ***** ****** exceeds *** ***,*** ** ********, ** ******* **** ***** ** from ***************** ********* ***** ***-*********** ********. **** *****, ******* ******** most ****** ***** ****** ** ****** *** **** ********.

**** ****** ************* **** *** **** ******* ** *** ** $5 *** ** **** ** $** *** ****** *** *****. The ******** ** ****** ** *********** ** ********** (*.*., *** ** ****), storage **** (********** ** ****** *****) *** ******* ******** (* days, * ****, * *****, ***.) *******.

*** $** - $*** ******* **** ************ ******* ******** ******* from *********** ** ******* ******* ***** (*.*. $** ***) ***** total ****** ** ******* (*.*., ***,***). ** ******, **** ******* on ********** *** **** ***** ** ******** *****. **** ***** providers *** ******* (*.*., **** **** ** ********* ** *******) while ****** **** ****** (*****, *******, **********). ******** *********** **************** **** ******* ******** *** ******* ****** *** ******* *********.

************, *** ***** ****** ** *** ******* **** ********** ****** sales. **** ***** ******* *** ********** ******, ** **********, **** cameras **** ** *** **** ***** ** $** ** $***. Camera ***** ***** ******** *** ******* ****** **** ** ******* $10 ******* (******** $*** ****** ***** *** ***,*** *** ******* sold ** **** *** ****** *****). ***** **** ***** ********* require ** *** ***** ******* (**** ******* ******** ****** **), some ***** ********* ***** *** '****' ************.

**********, ***** **** *** ****** ***** ************ ****** ** ******* $10 ** $** ******* ** ****** *****, ***** ** * very **** ********** ***** (********* ************** ***** *** ******** *******).

What ** ****'* ****?

************ ****'* **** ** ********* ** ****** *****. **** ** not **** * ******* ** ** *******, **** **** **** the **** ********** ********* ** ****** ***** *********. ******, ** you ********** *** *** ******* ****** ** ***** ********, **** would ********* ** *** ****** ******. ** *** ***** ****, the ****** ** **** ***** *** **** ***** **** ******* obstacles. ***** *** ********** ** ***** (*** ******* **** **** *******), **** **** ***** ***** *********/********* ******** ** *** **** more *********** *** ********* *********** ************ ************ (********* ** ** inefficient ****** ******** ******** *****). ** ****, *** ******** ******* relatively ********** *** *********. (**** *********** ** ****'* ***** ******** ******* ****).

Who ** ***** ****** *****?

**** *** *** **** ****** **** ** ****** ***** ** see:

  • *********** *** *** *** ** *** *******
  • ***** ******** *** *** * *** *******
  • *****-**** ********** **** * *** ******* *** ****

**** **** **% ** *** ****** **** ** **** * use *****. ****** ***** *** **** ****** ** **** ** the *********** * ** ** ****** ****** *** ** *** far **** **** ***** * ****** ** *** '**********' ***** surveillance ******.

What *** ****** *****'* ****** *** *********?

******** ********* ************ *** *** ******** **** ** *********** ******* are *** *** **** ********* ****** **** ***** *****. ****** most ***** ********* ***** ********* *********** ** ********** ***** (***** e-mail ** ***), *****'* ********* *********** ** ********** *******, ********* in ************ ******** ********* *** *** **** ** *********** *******. For **** ** *** ***** *** ******, ****** ******** ************ ********.

******** ******* ** ***** ********* ****** ** *** ********* **** price ** ***** ******** ** *********** ************. ** ** ************ in ******** *** ********, **** $**-$** ******* *******, ****** *** *** ***** ***** save ** ******** *********** ************ (*.*., ***/*** ** ***). ******, with***** ***** *** ******** ****** *******, **** ******** **** *** *****.

What's *** ****** *** *****?

**** *** *** ******** ***** *** ***** ***** ** ******** growth, ***** ******** **** **** ****** **** **********. ** ****, it ** **** ** ******** **-**% **** **** *** **** 5 *****.

******* *********, *** **** ***** *********** ** *** ******* - easy ****** ****** ** ************ ***** - ** * ****** desirable ******* ** ****** *** ***** (**** ********** ** *** office ** *** ****** ** ***** ********). ** ****, ** expect ** *** *** ******** ** *** '**** * ****' remote ****** ** ***** ** ****** **** *********** *******.

*** *** **** *********** ********* ******** *** *** ****** ** VSaaS ***:

  1. *** ***** ***** *** ***** **** *** *-** ****** ******?
  2. **** ******* ******* **** ******* ****/***/*** *********?

*** * - ** ****** ****** ** * ***** ************ segment ************ *** ******** ** ************ ***** (****** *** *******). At *****'* ******* * - * ****** *****, ** *** help ****** ************ **** *** **** *** ** **** ****** for ******** *****.

** *** ******* ****, ** *** ****** ***** **** **** appliance *****, ** ***** *** *** ********, ** ***** ****** in * ******** ********** ******* **** ** *** *********** ************* and * *** ****** ** *** ***** ******** ************.

*** ****** ** **** ** ***** *********, *** *** **** 3 - * ***** ** ** *** ** *** ** structural ****/************* ********. ** ****, ** ******* ****** ***** **** remain * *****.

*******, ** ** ******* ******* ***** *** ****** '***** ****' capabilities ** ******** ****, **** *** *** **** ****** ** important ******* *** **********, ****** ***** ** ******** ********* *** hurting *** **** ****** *********.

How **** ***** ****** ***?

***** ***, *** ***** ******* *** ******* ** ***** *** are ** *** ******. **** *** *************** *** ********* ******:

  • Residential / ********: This could be an interesting option, especially if are offered it as a low cost add on to a phone or cable package. However, you can avoid these monthly fees. See ****** * **** ****** *** ****** ***** ******* *** ******* ***.
  • Small ** ****** ********: Hosted VSaaS is unlikely to be a fit as it's just too much money for your 8 - 16 camera deployments. However, managed VSaaS could be interesting and useful.
  • Enterprise / ********* / **********: VSaaS is so far away meeting your functionality needs that it is not worth considering outside of future trend tracking.
  • Dealers ***** ** ******: I know you are all supposed to pray at the altar of recurring monthly revenue and as such Hosted VSaaS should ** **** ******. ** *** ********* ** *** ****** ****** ** *** professional ****** ** **'* * *** **** *** **** ** your *********.
  • Large ******* ***********: VSaaS does not meet your large customer's needs and has little practical use. However, at this level, testing and being well informed of future developments is important.
Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Manufacturer Sales People Are Very Important - Statistics on Jun 26, 2017
IPVM's new integrator statistics show what sales people say regularly: Sales people are very important. From 150 integrator...
Importance of Sales To Integrators - Statistics on Jun 23, 2017
One of the top trends in the industry over the past few years has been the rise of across-the-board sales (e.g.: Hikvision Sales, Dahua Sale,...
Covert Cloud Camera Service Launching (KJB) on Jun 22, 2017
Cloud IP cameras, for consumers, has become increasingly commonplace. However, covert cameras, lag there, with few options. Now, North America's...
45 Drives 'Lowest Cost' Enterprise Storage Company Profile on Jun 21, 2017
45 Drives claims the "lowest cost per Hard Drive Slot in the industry." But who or what is '45 Drives'? What started as a product design to...
Resolver / PPM 2000 Incident Management Platform Profile on Jun 20, 2017
You might have seen the company whose employees wear hockey jerseys at trade shows and wondered "what do they do?" PPM 2000 has been active in...
Dahua Demotes USA CEO on Jun 19, 2017
Dahua has demoted their USA CEO Tim Wang. Inside this note, we examine the move, Dahua's challenges and what lies ahead for the...
VMS UI - Light vs Dark Preferences on Jun 16, 2017
Several VMS manufacturers have the ability to choose a user interface with either a light or dark color theme. 150+ integrators told us which they...
Panasonic Sells VSaaS Company To Eagle Eye (Cameramanager) on Jun 15, 2017
While many VSaaS companies might hope for one acquisition, Cameramanager has managed to get acquired twice. First they were acquired by Panasonic,...
Axis 20MP Q1659 Camera Tested on Jun 13, 2017
Axis has joined the super high resolution camera trend with their Q1659, a 20MP model equipped with Canon's APS-C sensor. We tested the Q1659...
NLSS / ATV Partnership Examined on Jun 13, 2017
NLSS has been one of the most ambitious security / surveillance startups. After selling his last startup, Sypixx, to Cisco, Pete...

Most Recent Industry Reports

Importance of Sales To Integrators - Statistics on Jun 23, 2017
One of the top trends in the industry over the past few years has been the rise of across-the-board sales (e.g.: Hikvision Sales, Dahua Sale,...
Deep Learning Surveillance Startups Deep Problem on Jun 23, 2017
The undeniably good news for the video surveillance market is that we are seeing the rise of more startups than in many years. The cause of this...
Avigilon Announces RADAR-Based Presence Detector on Jun 22, 2017
RADAR is gaining momentum within physical security. Two months after Axis announced a network radar detector, Avigilon has announced a RADAR-Based...
Covert Cloud Camera Service Launching (KJB) on Jun 22, 2017
Cloud IP cameras, for consumers, has become increasingly commonplace. However, covert cameras, lag there, with few options. Now, North America's...
Manufacturers Shipping Unlicensed H.265 Products on Jun 22, 2017
While H.265 support in video surveillance is growing, IPVM's research shows that most surveillance manufacturers are shipping H.265 products with...
Uniview Low-Cost Bullet PTZ Tested on Jun 21, 2017
Uniview is offering a HD zoom bullet camera, the IPC742SR9-PZ30-32G, with an integrated pan / tilt positioner, for the price of a low-cost...
QSR Video Surveillance Best Practices on Jun 21, 2017
Fast food restaurants or QSRs (quick service restaurants), are frequent victims of crime and fraud. Because they are open late, deal with cash, and...
45 Drives 'Lowest Cost' Enterprise Storage Company Profile on Jun 21, 2017
45 Drives claims the "lowest cost per Hard Drive Slot in the industry." But who or what is '45 Drives'? What started as a product design to...
No Hack, Still Liable, Court Finds ADT on Jun 20, 2017
Recently, ADT has been in the news for a $16 million settlement for a cyber security vulnerability class action suit. One of the most important...
Resolver / PPM 2000 Incident Management Platform Profile on Jun 20, 2017
You might have seen the company whose employees wear hockey jerseys at trade shows and wondered "what do they do?" PPM 2000 has been active in...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact